In just one year, relying on the micro shop sells its own brand of slimming products after 90 Li Meng Meng sister, it will be business to 7.8 million a month in sales, net profit Siwushiwan; just a few months, the former education media people 'Ha Dad' Yu Chunlin monopoly micro store children's books, daily sales exceeded 30,003.
As if overnight, which had appeared in the early Taobao inspirational business story began to re-emerge, but the protagonist into a micro Taobao shop.
Micro store, will be the next Taobao it?
Two derivative business story
'10 Years ago you missed Taobao, today also miss micro store? 'Written on 余春林 (Nissin 30003) on the cover of the most eye-catching slogan, poke in the Nuggets want to store in the micro-micro-makers eager psychological success in one fell swoop.
From the beginning of 2013, a large number of sensitive sense of smell started using micro-channel public accounts and their circle of friends to start a business.
Just upgraded doing Daddy's 余春林, since education media identity, often recommend some books for children 'classic picture books' circle of friends, and launched a related micro-channel public accounts,' he was very popular with moms welcome, in opening micro former shop, the public accounts have more than 30,000 fans, more and more people asking me where I can buy these books. '
To early 2014, at a friend's suggestion, Yu Chunlin began selling books. 'Beginning, everyone only through micro-channel message, then Alipay transfer, the operation is very inconvenient.' 余春林 said, 'was also a friend of mine recommended me to open a Taobao shop, However, due to operational processes Taobao more trouble, but is shielded micro-letters, which can not be with me get through micro-channel public account. In addition, Taobao also need to open the book selling books of personal license, this (condition) I do not conform. '
Later Yu Chunlin found that many companies launched a micro-shop tools App, a mobile phone shop can not only reduce operating costs, but also convenient to many users under a single, 'so I used the micro shop, because it free, low threshold shop operation and special Simple. 'after the opening of micro-shop,' Ha Dad '余春林 first month of sales exceeded the million, and all the way up, at February 24 reached a peak single-day sales of 30,003. Currently, Yu Chunlin daily sales stabilized at around $ 5,000.
Li Meng was born 90 years, it is representative of the derivative of another model.
In early 2013, is still in contact with senior Li Meng circle of friends purchasing, selling a popular weight loss products in the girls 'enzymes'; at that time, Li Meng get the goods from the dealer, and then sold by the circle of friends, which make the difference.
Six months later, Li Meng is no longer content to be a small distributor, he began having its own 'enzyme' brand, which means that Li Meng became transformed from a distributor brands. A year later, the family was poor, University period once for dinner after 90 sister, own-brand products already have six distributors team reached hundreds of people.
According to Li Meng said, the current month's sales reached 7.8 million, the profit can reach four or five hundred thousand; Li Meng said, 'Most of my product through the bottom of the individual distributors use their circle of friends sold, I have been a little direct sellers. '
Ha Li Meng like dad and there are many examples of this year, the micro shop just as mushrooming.
'Now Taobao want to do it in a store too hard, even if you invest a lot of time and money to operate, never again to be the next' Korean homes have clothes' or 'Aurora Oil', but the chances of micro store There are many 'is preparing to open a shop to do micro Freaky baby products on ZDNet said.
Status: under Tencent barbaric growth indulgence
For most derivative, they are using the tool to build stores open a store, then shop merchandise to the public share accounts or circle of friends through the micro channel. These tools have a lot to build stores, such as doing the first 'pocket shopping Micro-shop ', micro-channel official launch of' micro-channel shop ', Jingdong's' pat network micro shop'.
Through these tools to build stores, might be able to understand the current level of popular micro store: According to the micro-store shopping bag, founder and CEO Wang Ke said, far in September this year, which is only five months on-line micro-shop platform already has more than half 12 million shop settled, turnover has reached 15 billion; and in October was launched micro-shop tools Jingdong pat, now renovated and began operating on the platform pat micro store also has more than 10,000.
That several micro-shop platform, and Tencent has a direct or indirect kinship.
Pocket shopping recently just announced the completion of C round of $ 350 million of high finance, which Tencent invested $ 145 million; Tencent pat net after 'daughter', but Jingdong announced strategic stake in Tencent, has rapidly 'to marry' Jingdong; the store is set by the micro-channel micro-channel public platform for the official launch of the micro-store tools, has opened three prerequisites: You must have a service number, you must open the micro-channel payment interface, service number and a micro-channel payment must have enterprise certification.
In addition to these small and medium-oriented derivative of the C-terminal construction shop tools, there are many third-party sellers face B side micro-shop service companies, such as micro-Union, Beijing partner; according to micro AU said it now has 100,000 Derivative registered user.
A senior source told ZDNet electricity supplier said that the current micro-shop is still in need all parties together to develop the market in stages, so not too Tencent to intervene but to encourage all forces to do 'internal open' competition.
How to play: 'decentralized' gameplay is still not immune to the 'flow'
And Taobao different micro-shop is based on the social relationships of electricity providers, no class Taobao 'center of the entrance'. Thus, the industry generally believe that micro store will be a 'decentralized' operating mode.
Micro League founder and CEO 孙涛勇 told ZDNet interview, said, 'Our data show that in May, there is a micro-channel important entrance Jingdong shopping has about 30 million page views per day UV, but also into a single rate less than a million. according to the traditional flow of thinking to do Jingdong, the earnings can be seen from the corresponding business and no growth, which shows the flow of thinking this way does not work. '
Ke also said that while accepting $ 145 million Tencent huge investment, but did not want to micro-channel through the inlet to the Pony (Pony), 'because in the' decentralized 'era, micro shopkeepers rely on share + forwarding, in any Client Installation inlet can not guarantee traffic. '
But interestingly, micro-shop platform clamoring 'decentralized' while still increasing investment 'drainage' respect.
According to Ke said, slightly shop next will invest 200 million funds for micro makers drainage, micro-makers to open its series of vertical pocket shopping APP: pocket shopping, today half price, beautiful shopping, purchasing site, various aggregates buyers passenger market beauty shop, as well as micro-store Alliance.
Pat network aspect also vigorously carried out using a variety of resources Tencent drainage, such as on the phone QQ already on the line entrance, next entry in the micro letter also design; In addition, pat network through QQ space, microblogging, forums, etc. to achieve the micro drainage shop now pat orders accounted 40% of the micro-shop scene from the micro-channel, 20% from the mobile phone QQ scene, and 40 percent came from the space, microblogging, forums and other channels.
Seen in this light, the flow is still fundamental for survival micro shop, just before the entrance from + search into the entrance + search + social multi-channel integration.
Controversy: it can become the next Taobao it?
Micro store for the future, there has been controversy.
As 孙涛勇 optimistic person, that the future will account for micro store electricity supplier 30% -40% share, while third-party e-commerce research institutions, according to data show that as of the end of June, the national e-commerce transactions amounted to 5.85 trillion yuan, an increase of 34.5%. Click judgment 孙涛勇 data and estimates, micro store will be an annual turnover of over 3 trillion a huge market space.
While in others it seems that this judgment was too optimistic. Analysys analyst Wang Xing believes that combining social and electricity suppliers are also open to question whether the good, 'Tencent so many years did not do a good job', although in advertising on Facebook electricity supplier drainage done better, but China and the United States is very different spending habits, 'In our study, we found that micro-channel electricity supplier drainage is very limited, including microblogging electricity supplier had drainage is also very limited. '
For micro-shop problems to ZDNet Wang Xing said that the current state of the micro-shop is like the early stages of Taobao, product homogeneity situation is extremely serious.
In an interview with ZDNet 孙涛勇 interview also expressed similar views. He said that the creation of micro-shop mostly individual small sellers, so in addition to product homogeneity serious than on the quality of goods can not to control, ' When the high-quality micro-enterprises to enter the business, there will be micro small shop sellers are shuffle. '
In addition, micro-shop is also a serious lack of ecological and human rights mechanisms of the credit system, which is slightly bigger shop, to become the next Taobao have crossed the ridge.
Currently, even the most settled derivative pocket shopping 'micro-shop' is also not established similar to the traditional electrical system's credit growth, settled derivative did not pay any deposit to the internet. Ke said micro shop had ' acquaintances transaction 'more,' credit 'come from social relations in the' trust ', the current micro stores have on the line' Store grading 'system,' looking to establish a new evaluation mechanism through social relationships. '
Derivative Ha dad said, and did not care whether the establishment of micro-credit system in the store, because his customers, mostly from his fans, which is a trust.
But 孙涛勇 I believe that this trust is relatively weak, and if there are problems, consumer rights difficult to get a complaint. Pat also said that the current electricity supplier popular circle of friends on the social environment of harassment, but also bring fraud and trading risk, patted plans to pay a security model to ensure that the interests of consumers.
Micro-shop, the urgent need to establish a loosely controlled in this ecosystem business rules.
In just one year, relying on the micro shop sells its own brand of slimming products after 90 Li Meng Meng sister, it will be business to 7.8 million a month in sales, net profit Siwushiwan; just a few months, the former education media people 'Ha Dad' Yu Chunlin monopoly micro store children's books, daily sales exceeded 30,003.
As if overnight, which had appeared in the early Taobao inspirational business story began to re-emerge, but the protagonist into a micro Taobao shop.
Micro store, will be the next Taobao it?
Two derivative business story
'10 Years ago you missed Taobao, today also miss micro store? 'Written on 余春林 (Nissin 30003) on the cover of the most eye-catching slogan, poke in the Nuggets want to store in the micro-micro-makers eager psychological success in one fell swoop.
From the beginning of 2013, a large number of sensitive sense of smell started using micro-channel public accounts and their circle of friends to start a business.
Just upgraded doing Daddy's 余春林, since education media identity, often recommend some books for children 'classic picture books' circle of friends, and launched a related micro-channel public accounts,' he was very popular with moms welcome, in opening micro former shop, the public accounts have more than 30,000 fans, more and more people asking me where I can buy these books. '
To early 2014, at a friend's suggestion, Yu Chunlin began selling books. 'Beginning, everyone only through micro-channel message, then Alipay transfer, the operation is very inconvenient.' 余春林 said, 'was also a friend of mine recommended me to open a Taobao shop, However, due to operational processes Taobao more trouble, but is shielded micro-letters, which can not be with me get through micro-channel public account. In addition, Taobao also need to open the book selling books of personal license, this (condition) I do not conform. '
Later Yu Chunlin found that many companies launched a micro-shop tools App, a mobile phone shop can not only reduce operating costs, but also convenient to many users under a single, 'so I used the micro shop, because it free, low threshold shop operation and special Simple. 'after the opening of micro-shop,' Ha Dad '余春林 first month of sales exceeded the million, and all the way up, at February 24 reached a peak single-day sales of 30,003. Currently, Yu Chunlin daily sales stabilized at around $ 5,000.
Li Meng was born 90 years, it is representative of the derivative of another model.
In early 2013, is still in contact with senior Li Meng circle of friends purchasing, selling a popular weight loss products in the girls 'enzymes'; at that time, Li Meng get the goods from the dealer, and then sold by the circle of friends, which make the difference.
Six months later, Li Meng is no longer content to be a small distributor, he began having its own 'enzyme' brand, which means that Li Meng became transformed from a distributor brands. A year later, the family was poor, University period once for dinner after 90 sister, own-brand products already have six distributors team reached hundreds of people.
According to Li Meng said, the current month's sales reached 7.8 million, the profit can reach four or five hundred thousand; Li Meng said, 'Most of my product through the bottom of the individual distributors use their circle of friends sold, I have been a little direct sellers. '
Ha Li Meng like dad and there are many examples of this year, the micro shop just as mushrooming.
'Now Taobao want to do it in a store too hard, even if you invest a lot of time and money to operate, never again to be the next' Korean homes have clothes' or 'Aurora Oil', but the chances of micro store There are many 'is preparing to open a shop to do micro Freaky baby products on ZDNet said.
Status: under Tencent barbaric growth indulgence
For most derivative, they are using the tool to build stores open a store, then shop merchandise to the public share accounts or circle of friends through the micro channel. These tools have a lot to build stores, such as doing the first 'pocket shopping Micro-shop ', micro-channel official launch of' micro-channel shop ', Jingdong's' pat network micro shop'.
Through these tools to build stores, might be able to understand the current level of popular micro store: According to the micro-store shopping bag, founder and CEO Wang Ke said, far in September this year, which is only five months on-line micro-shop platform already has more than half 12 million shop settled, turnover has reached 15 billion; and in October was launched micro-shop tools Jingdong pat, now renovated and began operating on the platform pat micro store also has more than 10,000.
That several micro-shop platform, and Tencent has a direct or indirect kinship.
Pocket shopping recently just announced the completion of C round of $ 350 million of high finance, which Tencent invested $ 145 million; Tencent pat net after 'daughter', but Jingdong announced strategic stake in Tencent, has rapidly 'to marry' Jingdong; the store is set by the micro-channel micro-channel public platform for the official launch of the micro-store tools, has opened three prerequisites: You must have a service number, you must open the micro-channel payment interface, service number and a micro-channel payment must have enterprise certification.
In addition to these small and medium-oriented derivative of the C-terminal construction shop tools, there are many third-party sellers face B side micro-shop service companies, such as micro-Union, Beijing partner; according to micro AU said it now has 100,000 Derivative registered user.
A senior source told ZDNet electricity supplier said that the current micro-shop is still in need all parties together to develop the market in stages, so not too Tencent to intervene but to encourage all forces to do 'internal open' competition.
How to play: 'decentralized' gameplay is still not immune to the 'flow'
And Taobao different micro-shop is based on the social relationships of electricity providers, no class Taobao 'center of the entrance'. Thus, the industry generally believe that micro store will be a 'decentralized' operating mode.
Micro League founder and CEO 孙涛勇 told ZDNet interview, said, 'Our data show that in May, there is a micro-channel important entrance Jingdong shopping has about 30 million page views per day UV, but also into a single rate less than a million. according to the traditional flow of thinking to do Jingdong, the earnings can be seen from the corresponding business and no growth, which shows the flow of thinking this way does not work. '
Ke also said that while accepting $ 145 million Tencent huge investment, but did not want to micro-channel through the inlet to the Pony (Pony), 'because in the' decentralized 'era, micro shopkeepers rely on share + forwarding, in any Client Installation inlet can not guarantee traffic. '
But interestingly, micro-shop platform clamoring 'decentralized' while still increasing investment 'drainage' respect.
According to Ke said, slightly shop next will invest 200 million funds for micro makers drainage, micro-makers to open its series of vertical pocket shopping APP: pocket shopping, today half price, beautiful shopping, purchasing site, various aggregates buyers passenger market beauty shop, as well as micro-store Alliance.
Pat network aspect also vigorously carried out using a variety of resources Tencent drainage, such as on the phone QQ already on the line entrance, next entry in the micro letter also design; In addition, pat network through QQ space, microblogging, forums, etc. to achieve the micro drainage shop now pat orders accounted 40% of the micro-shop scene from the micro-channel, 20% from the mobile phone QQ scene, and 40 percent came from the space, microblogging, forums and other channels.
Seen in this light, the flow is still fundamental for survival micro shop, just before the entrance from + search into the entrance + search + social multi-channel integration.
Controversy: it can become the next Taobao it?
Micro store for the future, there has been controversy.
As 孙涛勇 optimistic person, that the future will account for micro store electricity supplier 30% -40% share, while third-party e-commerce research institutions, according to data show that as of the end of June, the national e-commerce transactions amounted to 5.85 trillion yuan, an increase of 34.5%. Click judgment 孙涛勇 data and estimates, micro store will be an annual turnover of over 3 trillion a huge market space.
While in others it seems that this judgment was too optimistic. Analysys analyst Wang Xing believes that combining social and electricity suppliers are also open to question whether the good, 'Tencent so many years did not do a good job', although in advertising on Facebook electricity supplier drainage done better, but China and the United States is very different spending habits, 'In our study, we found that micro-channel electricity supplier drainage is very limited, including microblogging electricity supplier had drainage is also very limited. '
For micro-shop problems to ZDNet Wang Xing said that the current state of the micro-shop is like the early stages of Taobao, product homogeneity situation is extremely serious.
In an interview with ZDNet 孙涛勇 interview also expressed similar views. He said that the creation of micro-shop mostly individual small sellers, so in addition to product homogeneity serious than on the quality of goods can not to control, ' When the high-quality micro-enterprises to enter the business, there will be micro small shop sellers are shuffle. '
In addition, micro-shop is also a serious lack of ecological and human rights mechanisms of the credit system, which is slightly bigger shop, to become the next Taobao have crossed the ridge.
Currently, even the most settled derivative pocket shopping 'micro-shop' is also not established similar to the traditional electrical system's credit growth, settled derivative did not pay any deposit to the internet. Ke said micro shop had ' acquaintances transaction 'more,' credit 'come from social relations in the' trust ', the current micro stores have on the line' Store grading 'system,' looking to establish a new evaluation mechanism through social relationships. '
Derivative Ha dad said, and did not care whether the establishment of micro-credit system in the store, because his customers, mostly from his fans, which is a trust.
But 孙涛勇 I believe that this trust is relatively weak, and if there are problems, consumer rights difficult to get a complaint. Pat also said that the current electricity supplier popular circle of friends on the social environment of harassment, but also bring fraud and trading risk, patted plans to pay a security model to ensure that the interests of consumers.
Micro-shop, the urgent need to establish a loosely controlled in this ecosystem business rules.
