Into the Expo Home Appliances Pavilion: The highest proportion of kitchen appliances

On November 5th, the first China Import Expo opened in Shanghai. Among them, the home appliance is located in the central area of ​​5.1H, occupying two exhibition areas. One side of the home appliance exhibition area is the clothing and apparel and consumer goods exhibition area, and one side is the accessory. Set up zone and solution zone.

In terms of size, the home appliance area accounts for about one-half of the entire 5.1 building. Although the exhibition area is much smaller than the professional home appliance exhibition, it still brings together common home appliance brands. There are strict requirements, so most of the foreign brands that can be seen are some of the international brands acquired by Chinese brands, such as General Electric, Sharp, etc.

It is worth noting that from the perspective of household appliances exhibited by various brands, kitchen appliances accounted for an absolute mainstream. For example, Whirlpool released a new 'W series' kitchen appliances on November 5th.

The new W series kitchen appliances, to connect the sixth sense of intelligent cooking technology. Record the user's common habits, automatically store and accumulate the user's favorite recipes and cooking methods according to personal preferences, customize the application scene, automatically jump out the relevant recipes. According to the recommendations, prepare the ingredients, then select the corresponding recipes to enjoy it. How long cooking, how many degrees of insulation, the machine will automatically complete, is a really time-saving and labor-saving wisdom technology.

As a new generation of kitchen appliances, Whirlpool W series products will be officially launched in China in 2019 with Europe. It highlights Whirlpool's high regard for the Chinese market.

General Electric, which is the same brand as Whirlpool, is part of the Haier Group. At the site of the Expo, General Electric has a stand alone. Although there are not many products on display, kitchen appliances, especially ovens and dishwashers, are still Shows the style of American kitchen small appliances.

At the Bosch Home Appliances booth on the Whirlpool stand, Bosch's latest dishwashers, smoke stoves, ovens, steamers and other kitchen appliances were also on display.

As a representative of Japanese kitchen appliances, Energy and Lin have displayed the latest kitchen technology developed by Japan. Many new products that have never been displayed in the Chinese market have also been exhibited at the Expo.

The Sharp Pavilion in the Foxconn booth, in addition to the 8K TV, also showed Sharp's small household appliances, such as microwave ovens, waterless pots, hand-held vacuum cleaners and other products.

In my opinion, the main reason why home appliance brand kitchen appliances are gathered at the Expo is that, compared with white electricity, black electricity products, the layout of foreign brands in the Chinese market is slightly later than domestic brands, which leads to the products. Most of them rely on imports. With the liberalization of foreign trade, more foreign-owned kitchen appliances brands will enter the Chinese market. On the other hand, foreign brands have also brought some world-class kitchen appliances to the Chinese market. The development of China's kitchen electric industry is undoubtedly a facilitating effect.