Among the large household appliances, why is the intelligent penetration rate of the refrigerator the lowest?

The intelligentization of home appliances is in progress. Among the main consumer products, the intelligent rate of color TVs is the highest. The intelligent penetration rate of air conditioners and washing machines is also increasing. The intelligent process of refrigerators is relatively slow. Not paying enough attention, or is the related technology not perfect enough, or is the user not accepting it?

First look at a set of data. According to the data of Ovi Cloud, the retail sales of smart home products in China in 2017 was 320.68 billion yuan, of which smart home appliances were 281 billion yuan, accounting for 87.6%. This shows that with smart home The development of home appliances is speeding up overall, and user acceptance is relatively high.

But not all home appliances are rapidly transitioning to intelligence. According to data, in 2017, the smart TV market was 153.8 billion yuan, accounting for 55% of the smart home appliance market; followed by smart air conditioners with a market size of 68.5 billion yuan. , accounting for 24%; smart washing machine market size of 26.5 billion yuan, accounting for 10%; smart refrigerators only 16.2 billion yuan, accounting for 6%.

In terms of intelligent penetration rate, the intelligent penetration rate of color TVs in 2018 is as high as 93%, and smart TV has become popular; the intelligent penetration rate of air conditioners is also as high as 45%, and it is believed that it will soon break through half of the country; the intelligent penetration rate of washing machines It also reached 24.5%, with stable growth; the intelligent penetration rate of refrigerators was the lowest, only 8.7%, which was less than 5 percentage points in two years.

Obviously, among the four types of household appliances such as color TV, air conditioner, washing machine and refrigerator, the refrigerator has the lowest level of intelligence. So, what is the cause of this phenomenon? Nail technology analysis believes that there are two main reasons:

First, the industry does not have a unified understanding of what is a smart refrigerator. For example, in some people's eyes, only a large screen configuration is smart; but some people think that without the need for networking, as long as they have the ability to automatically sense and process, It can be considered intelligent. Therefore, in the product development route, different enterprises will have different focuses, resulting in not many smart refrigerators perceived by the outside world.

Second, the industry is relatively more focused on the research and development and publicity of fresh-keeping capabilities. In the past two years, mainstream refrigerator companies have collectively returned to the research and development and publicity of fresh-keeping capabilities, and the exploration and promotion of intelligence is relatively not very positive. Some intelligent technologies are also Developed in order to improve the preservation capacity. Intelligent applications such as online menus, entertainment, and purchasing, lack of support for a large number of real scenes in the landing process. These have led to the refrigerator being relatively low-key in terms of intelligence.

Nail Technology believes that in the long run, like color TV, intelligentization will become the standard for everyone including refrigerators, and become an integral part of smart families; but the landing of intelligence does not have to be too anxious, or should look for specific The real application scenario, the intelligence away from the application environment and the scene, for the user, in addition to increasing costs, has no practical significance.