2018 is the 40th anniversary of China's reform and opening up. Nippon has entered the Chinese coatings market for nearly 30 years. It has not only made great achievements in the field of architectural coatings, but also accumulated deep foundation and strong strength in the field of industrial coatings. In the eyes of Hu Zhaohui, president of the China Industrial Coatings Group, Nippon is an outstanding leader – from the first show in China, to the rapid growth of the Golden Year, and to the continued growth of the Chinese economy in a comprehensive transformation and upgrading. From the beginning to the end, the state has a clear strategic layout, constantly upgrading the brand and responding quickly to the market to meet the needs of the market and customers.
President of Nippon China Industrial Coatings Group Hu Zhaohui
Continue to pay attention to the market segment
'Every market segment, Nippon is constantly paying attention'. Hu Chaohui told reporters. Nippon provides a wide range of industrial coatings business in China, mainly divided into automotive coatings business and industrial coatings business. Automotive coatings business is further subdivided For automotive OEM paint, automotive refinish paint, commercial vehicle paint, etc.; industrial coatings business is subdivided into general industry, coil coatings, protective coatings, powder coatings; these two businesses together are collectively referred to as the Nippon Industrial Coatings business group. 2018 In the first half of the year, in the overall environment of the coating industry, Nippon's performance was remarkable, and revenue and net profit maintained steady growth.
In the automotive coatings business, with decades of product development, technology accumulation, environmentally friendly and energy-saving coating processes, the latest color materials and precise custom coating solutions, Nippon has become Toyota, Honda, Nissan, Mazda, Geely. , Changan, Great Wall, FAW, SAIC, Dongfeng, BAIC, Volkswagen, PSA and other long-term partners; in November 2017, Libang completed the acquisition of the leading company in the passenger car coating segment - Zhangzhou Xinzhanwang Chemical Co., Ltd. The company and Xiamen Xinying Automotive Materials Co., Ltd. officially entered the bus market.
In terms of industrial coatings, Nippon is also actively innovating, and strives to develop environmentally friendly products such as water-based, high-solids, powder coatings, etc., for Xugong, Sany, Hitachi, Kubota agricultural machinery and other mechanical customers; for Angang, Hegang, Shougang and other volumes Materials customers; provide powder, anti-corrosion products and services for many building materials, large buildings, petrochemical projects, airport terminal bridges, etc.
Transforming roles in line with market demand, upgrading from production to service
'Nippon has experienced several different stages in the development of China for more than 20 years. Different stages have different characteristics, but one thing in common is that they attach great importance to the brand. 'Hu Zhaohui said. Before 2014, Nippon The impression in China is: paint producers. In 2014, Nippon China launched a brand upgrade program, from paint production to service operations, and from the paint manufacturer to the 'all-round paint service provider' goal. After being restarted, after 2014, Nippon’s impression in China became: painting service provider.
'The characteristics of industrial paints require the B2B model to connect with customers, what the market needs, and Nippon actively cooperates. 'Hu Zhaohui emphasizes that customer demand is the most important, where is customer demand? Where is Nippon's innovation? 'Our strategy Not focusing on a competitor, focusing on our customers and providing customers with innovative products. The Nippon Industrial Coatings Group has also been reshaped in this brand upgrade. In the coil industry, Nippon cooperates with MasterCard Group. The Co., Ltd. Joint Innovation Center for Coil Coatings was established, in the whole process of innovation and the entire industry chain innovation ecosystem, including coatings manufacturers, coil producers, wood-coated building materials manufacturers, distributors, design institutes, general contractors and owners. Fully collaborate and integrate multi-party resources to provide high value-added solutions for construction market customers.
Respond quickly to the market, meet the challenge, bravely innovate
'If the continuous brand upgrade promotes the existing performance growth of Nippon, then the rapid response to the market will lay the foundation for Nippon's future development. At present, the real economy is not optimistic, the pressure of environmental compliance and raw materials These factors, such as rising costs, have brought some challenges to Nippon. Fortunately, the overall business sales are still rising, but the profit pressure is still relatively large, and the operating conditions are very tight. 'Hu Zhaohui said.
Although at present, some of the cost pressures faced by the coatings industry (cost pressure brought by new technologies, compliance pressures, and raw material cost pressures) will bring certain difficulties to the operation of coatings companies in the short term, but this will also be impossible for business operations. To avoid, Nippon Industrial Coatings Group will continue to tap the potential internally, strengthen independent research and development, continue to focus on market segments, screen attractive industries, invest resources, and constantly adjust strategies, and China's real economy, representative Industry, excellent corporate customers grow together, and strive to practice the mission of Nippon Industrial Paint: win customer trust and create joy and profit.