2018 is the 40th anniversary of China's reform and opening up. Nippon has also entered China's paint industry for nearly 30 years. In these 30 years, Nippon has grown from a pioneering China to a golden decade, and then to the full transformation of China's economy. With the continuous growth under the upgrade, Nippon has not lost the team. From the beginning to the end, Nippon has a clear strategic layout, constantly upgrading the brand and responding quickly to the market, refreshing the dream for love and meeting the market demand.
Continue to pay attention to the market segment
'The rhythm works well', the new president of Nippon China Industrial Coatings Group Hu Zhaohui uses this term to describe the 30 years of Nippon development in China. Hu Zhaohui entered the second year of Nippon's entry into the Chinese market, 1993. Nippon's work, technology research and development for ten years: 3 years of coil coating technology, 7 years of automotive coating technology. Since 2004, Hu Zhaohui began to manage the entire automotive paint business, this year is responsible for the management of the entire industrial coatings business group. In the first half of 2018, in the overall environment of the coatings industry, Nippon's performance was remarkable, and revenue and net profit maintained steady growth. In the first half of the year, Nippon achieved sales of 310.969 billion yen. The growth was 6.6%; the net profit was 18.357 billion yen, an increase of 18.9%; the sales of Nippon Automotive Coatings was 81.56 billion yen, an increase of 11.7%.
'Each segment, Nippon is constantly paying attention'. Hu Chaohui told reporters. Nippon provides a wide range of industrial coatings in China, mainly in the automotive coatings business and industrial coatings business. Ten years of product development, technology accumulation, environmentally friendly and energy-saving coating technology, the latest color materials and precise customized coating solutions, Nippon became Toyota, Honda, Nissan, Mazda, Geely, Changan, Great Wall, FAW, SAIC, Dongfeng, BAIC, Volkswagen, PSA and other car companies' long-term partners; in November 2017, Nippon completed the acquisition and officially entered the passenger car market. In industrial coatings, Nippon is also actively innovating, striving to develop water-based, high-solids Environmentally friendly products such as powder coatings provide powder, anti-corrosion products and services for many machinery, coils, building materials, large buildings, petrochemical projects, airport terminal bridges, etc.
Adapt to the changing role of the times, shift from production to service
Since 2014, Nippon has followed the development of the times and proposed a strategic plan for 'brand upgrade', gradually changing its role in the market, from a single paint product sales company to a painting service that can change life in all directions. The brand, Nippon Industrial Coatings Group has also been reshaped in this brand upgrade. In the coil industry, Nippon and MasterCard have jointly established the Coil Innovation Center for Coil Coatings, in the whole process of innovation and innovation in the whole industry chain. Ecosystems, including coatings producers, coil producers, panel-coated building materials producers, distributors, design institutes, general contractors and owners, collaborate to integrate multi-sources to provide high value-added solutions for construction market customers .
Respond quickly to the market, meet the challenge, bravely innovate
Brand upgrades promote performance growth and quickly respond to the cornerstone of development. At present, Nippon faces many challenges, such as the real economy, environmental compliance and rising costs. More importantly, Nippon's industry customers are facing energy-saving emission reduction requirements. The development trend of water-based has prompted Nippon to cooperate with customers to jointly develop environmentally friendly products, including water-based coatings, high-solids coatings and powder coatings. Nippon integrates internal resources and is fully innovative in the current fierce market competition. Grasp the time window brought by emerging technologies, pay attention to customers, and provide corresponding innovative products for customers.
At present, many pressures faced by the coatings industry (cost pressure brought by new technologies, compliance pressures, raw material cost pressures), Nippon will actively face difficulties, continuously tap the potential, strengthen independent research and development, continue to pay attention to market segments, and screen Attractive industry, investing corresponding resources, and constantly adjusting strategies, and China's real economy, representative industries, excellent corporate customers grow together, and strive to achieve the mission of Libang: win customer trust and create joy profits.