Domestic enterprises still need to be well prepared. Overseas Brands | ' Sinicization ' | Exacerbating the competition of domestic household appliance market

Along with the large-scale layout of the global market by Chinese enterprises, overseas enterprises have also entered the Chinese market.

Reporters noted that in recent years, the white power market has ushered in many foreign enterprises, and many of these foreign enterprises have been acquired by Chinese enterprises. A few days ago, the European appliance brand Gorenje released a number of high-end home appliances new products, and announced the official foray into the Chinese market The reporter learned that Hisense currently holds a 95.42% stake in Gorenje.

Some people in the industry believe that Hisense hopes to use the European brand in China's high-end home appliance market to open up the situation.

In recent years, in China's home appliance enterprises on a large scale ' go out ' at the same time, the white power market ushered in many foreign enterprises, many of which have been acquired by domestic household electrical appliance enterprises history. Industry insiders believe that China, as the world's largest consumer market, is attractive to almost all businesses.

In the past, for a variety of reasons, some brands want to enter the Chinese market but suffer from no good way, but after being acquired by Chinese companies, has a good springboard. Industry observer Liu Buzhong told Guangzhou Daily all media reporters: In the future there will be a very large number of foreign products and enterprises into China, the market competition will be more intense.