What are the new selling points in the paint industry? Don’t fall into the wrong buying

Today's Chinese coatings industry, more and more businesses entering the market, a lot of homogenization, there are many choices in the price range, industry competition is increasing, the choice of the fee is more, so the merchants often use some fresh Selling points to attract customers, such as 'foreign brand' 'invincible performance' 'non-toxic and harmless'. Many are stealing concepts, confusing, we need to carefully question, contrast, you can distinguish between true and false.

1. Foreign brands, imports

It is said that the imported paint is better than the domestic one. Some people use this name. It is called a foreign brand. In fact, it is just an empty import name. It is not an orthodox foreign import product. Naturally, in this case. The quality of the product is very suspicious. If the consumer has such a counterfeit imported inferior paint, it will affect the decoration effect, and the air pollution will damage the body and mind.

Therefore, consumers should try to choose a well-known big brand when purchasing paint, and should also pay attention to ensure that the purchase channel is regular.

2. There is no universal item

Although the function is valued by most customers, some unscrupulous merchants use the psychology of consumers to deliberately exaggerate functions during publicity. In fact, whether the function is powerful or not, it is necessary to explore it.

Consumers should not be confused by the powerful functions set by the merchant when purchasing paint products. Keep your mind clear and choose carefully.

3. Environmental protection is graded

In order to cater to consumers' demands, many coating products are labeled as 'environmental'. In fact, many of the coating products that are advertised as 'environmental' are just in the concept of hype, spoofing consumers, as to whether it is really environmentally friendly or 'hanging sheep' heads. Selling dog meat, consumers must keep their eyes open.

Some coatings use organic solvents as diluents. These organic solvents are volatile and have certain toxicity. The true water-based emulsion paints use water as a diluent to eliminate the safety hazards caused by solvent evaporation and use environmentally friendly production. Raw materials, which have obvious advantages in environmental protection performance, are also products that are currently highly respected on the market, so consumers can purchase water-based paint products through formal channels.

De Aiwei, functional paint from Germany, a century-old paint brand, trusted by German craftsmen and designers, is committed to providing consumers with high quality products.

1. German imported brand, noble blood

Deiwei is one of the global members of the German DAW SE Group. It was born in 1895 and is one of the well-known paint manufacturers in the world. It has 31 production bases around the world, focusing on the research and development of coatings and related products, and insisting on winning from product quality. Taking customers. In keeping with the tradition of winning by quality in Germany, DAW has been working tirelessly for more than 100 years and continues to make contributions to the coating industry.

(De Aiwei production base)

2. Functional coatings are trusted by professional fields

De Aiwei established Dewey College, which led and promoted the German painting construction standards. In cooperation with SBG in Germany, Deaiwei brought mature German construction technology and vocational skills training to customers, forming pure German products and complete. The closed loop of the construction system guarantees the function and quality of the product.

Dewei is deeply trusted by professionals and designers to complete a series of landmark projects, such as 'Berm World in Munich, Germany', 'St. Basil's Church in Moscow', Beijing 'Bird's Nest' and so on.

(BMW World, Munich, Germany)

3. High quality environmental protection products

As a sustainable company, DAW produces sustainable products. In 1928, Caparol developed the world's first water-based emulsified viscous physics; in 1936, the world's first release of 'aqueous dispersion of acrylic emulsion', laid the foundation for today's water-based coating technology. It avoids the damage of harmful gases in organic solvents to the human body. The factory is the private ecological farm of the head of the factory, which shows the environmental health of production and products.

Deaiwei not only produces and promotes innovative and high-quality products, but also adheres to the principle of environmental protection and low raw material consumption. In the production process, DAW puts high demands on resource conservation and environmental pollution, reducing waste by 29%, and recycling. The proportion of material production increased by 25%.

Dewey has adopted the advanced production technology to obtain the environmental protection certification of all levels of authority. Based on self-standards and industry standards, the quality of raw materials and finished products are closely monitored, and renewable raw materials are used in the product line. BASF, Dow, Bayer are used. , Kemu, Longjing, Ashland, BYK and other well-known suppliers to ensure the German quality of the product. CapaGeo series replaces petroleum-based adhesives with biological substances (such as vegetable oil, waste oil, biogas). Perfect interpretation The concept of sustainable development.

Choose Deiwei, high quality is trustworthy, avoid the mistakes of falling into the paint!