With the influx of giants and the popularization of the concept of smart home, the smart home industry has presented a hundred schools of contention, a hundred flowers blossoming, market competition, and user competition has become increasingly fierce. A glimpse of the whole leopard, from the giants of smart speakers The money-burning subsidy war can also feel the heat of the entire industry.
However, compared with the hot smart products sold, the market situation of the whole house smart is slightly embarrassed. Compared with the hot smart home concept, the landing of smart homes is slightly unsettled, and the industry is constantly performing the phenomenon of two days of ice and fire. Many consumers attribute this to 'hype concept' and 'exaggeration of propaganda'.
Zhijia.com believes that smart home as a future sunrise industry will surely become a hot spot for giants and consumers, but the development of the industry will inevitably experience a painful growth period. In the process of smart home growth, we should have More expectation, and can tolerate it in the hustle and bustle, and continue to mature.
Smart home industry 'flame' is just around the corner
1, the entry is very wide. The smart home industry is very competitive. At present, it has formed several camps, covering Internet companies, mobile phone giants, video websites, communication operators, etc., and giants, Huawei, Xiaomi, OPPO, vivo, Ali, Tencent, Baidu, Jingdong, Suning, Haier, Midea, Gree, Telecom, China Unicom, Mobile... All the giants familiar with the public have tried the smart home field. Some companies have been deeply cultivated for many years and have a good reputation.
2, the explosion of products frequently. The fiery hot market is not only due to the popularity of the concept, but also closely related to the explosion of products, nowadays, more and more smart products into the lives of ordinary people, such as smart door locks , intelligent sweeping robots, smart speakers, intelligent children's companion robots, smart toilets, smart cameras, etc. Volkswagen's life has gradually been occupied by smart products, intelligent has become the trend of the times.
3, potential power foot. After loving the early 80s, 90 has become the main force of consumption, after 00 is accompanied by the growth of smart products, the new generation of consumer groups have more intense early adopters of intelligent products, purchase desire, consumption upgrade trend When Volkswagen buys products, it tends to be more quality, intelligent categories, and the trillion-dollar smart home blue ocean market hides huge consumption potential.
The giant’s expectation of 'the power of the prairie’ will take time
Throughout the smart home market, the overall development tends to be benign, but the current stage of the star fire is still difficult to form a prairie trend, the market penetration rate is low, consumer awareness is insufficient, industry standards are not yet unified, and the product system is not stable enough to become within the industry. The problem that needs to be solved urgently, so the 'cool' situation of the whole house is difficult to get rid of. At the moment, when the smart single product ushers in an outbreak, the industry heat has been high, and the whole house smart home system has temporarily encountered a cold current, so let Many consumers have a perception that smart homes are bigger than 'utility'.
However, in terms of the scale of shipment of smart items, it is growing every year, and consumers are more interested in buying smart products in festivals such as 618, Golden Week and Double Eleven. Intelligentization has become a future consumption, life. 4. The trend of the smart home market is only a matter of time.
How does the 'cool cool' situation break the ice?
The concept of smart home is getting hotter, but the market is still deviating from expectations. There are many factors in it, and of course there are consumer perceptions. Zhijia.com believes that to break the 'cool' situation, we must first from the following two aspects. Start.
1, to solve consumer trust problems. Intelligentization has indeed brought a lot of convenience to people's lives, many smart products are also highly sought after by consumers, but the outbreak of some smart items is still difficult to cover up the common problems of the entire industry, such as Consumers are concerned about privacy leaks, security issues, system stability issues, etc. If these issues are not resolved, consumers' doubts will be difficult to dispel, and the marketing process will be difficult to achieve the expected status, so they want to 'break ice' from the root cause. , also have to focus on the product itself, carefully polishing the quality of products, to solve consumer trust problems.
2. Solving the problem of 'pseudo-intelligence'. In the process of rapid development of smart homes, there have been many confusions in the industry. Some manufacturers have gradually deviated from the original intention of 'smart should make life simpler' in the process of developing and launching smart products. As a result, the number of 'chicken ribs smart items' in the consumer's mouth is frequent, which also makes the image of smart homes in the minds of consumers greatly reduced.
Being able to connect to the Internet can be operated by the APP. In fact, this is still far from the 'smart' that the public expects. For example, the smart rice cooker still needs the user's own operation when cooking. The so-called 'smart' only allows the user to control the switch through the mobile phone. The user may question this. If you have already done so many steps, it is really not bad to switch the operation, so consumers are not willing to pay, even the spit smart products are not smart.
If the smart product is bought by the consumer, the intelligent function is often idle. It is still used as an ordinary product, which is enough to show that the product deviates from the original intention of the smart home, so solve the problem of 'pseudo-intelligence'. of equal importance.