In the fierce market competition, head mobile phone manufacturers to launch their own products more like to ' Start ', ' first ' and other prefixes to modify themselves, change the past blindly spell price style, trying to spell data, spelling head to sling opponents.
In the past, glory phones and Xiaomi phones have been competitors, both because of the similar Internet model to sell mobile phones and secretly struggle, and even often for the ' Chinese Internet mobile phone first brand ' This title, isolated rack. Recently, Huawei Consumer business CEO by bringing empty shouting Xiaomi Group chairman Lei June: Not public data is afraid to crack down on friends, sales or broken 200 million units.
The two sides of the mutual resent, and then become the focus of the industry discussion. Analysts believe that the dominant and hidden competition between the head brands in the mobile phone market is extremely fierce, and that they want to continue to expand their share in the domestic market and need to rob territory from their opponents. The emergence of big guy resent in the industry is also a sign of increased competition in the industry.
At present, the mobile phone industry can not get rid of an awkward reality: the product in the hardware homogenization more serious, comprehensive screen in the industry is not a certain enterprise innovation. Just the day before by bringing shouted, Ray's comments sparked his displeasure. Lei said Xiaomi is the world's first official release of a full screen of sliding products. Friends can also sunbathe if they are not convinced.
' By bringing quickly responded. In addition, ' Xiaomi Camera department has no year-end award, one goal is to be able to turn over Huawei (P20).
Lei June's comments were seen in the eyes of by bringing.
Although by bringing's return to resent so obvious, Xiaomi has not responded to this series, two around the mobile phone photo war of words to a halt. Then, Lei June's remarks, once again aroused the attention of Huawei executives.
Lei June Weibo posted a message that ' Xiaomi mobile phone shipments this year officially exceeded 100 million, ahead of the year to complete the mission! ' The embarrassment, though, is that while Xiaomi is still cheering 100 million of shipments for mobile phones, Huawei says it aims to have 200 million this year.
By implication, it is no longer a big problem for Huawei to achieve its goals in shipping volumes. Huawei's 2017 annual report showed that Huawei's mobile phone and glory phone shipments in 2017 were 153 million, achieving sales revenue of 237.2 billion yuan, an increase of 31.9% year-on-year.
2016 Huawei combined with the glory of mobile phone shipments of 139 million parts. That is, Huawei's shipments are likely to reach 200 million this year.
For mobile phone manufacturers, ' Talking by data ' has always been the most important part of their competition. However, some people in the industry believe that some mobile phone manufacturers take out a number of ' first ', there is moisture.
Manufacturers deliberately do a fake data report to fool the media and users, which is already the norm between industries. Cang, an expert in the telecommunications industry, said: ' Xiaomi and Huawei are not fighting a war of words two days a day, from the beginning of Xiaomi's inception, but with the passage of time, the nature of the two sides of the mouth war, the meaning has been completely different. 3 years ago, Xiaomi can still be compared with Huawei, when both sides of the pinch is really pinched, vying for the first. Today, from the sales point of view, Huawei and the glory of two brands of sales have indeed exceeded Xiaomi, but Huawei relies on two brands, Xiaomi's growth rate should not be underestimated. ' War of words ' can really get the eyes of consumers, but it doesn't mean much to the enterprise, the enterprise also needs to take the product to speak, in the quality to do the real ' first '.
' By bringing, Lei resent behind each other: ' First ' | There's a saying in each place.