On November 1st, the total title of Matsushita Electric Appliances Co., Ltd., China Bakery and Sugar Products Industry Association, Beans and Fruits, Wang Sen Coffee West Point Western Food College jointly held, Tmall jointly hosted the 2018 China Family Baking Masters at Shanghai New International Expo Center Formally kicked off. The world's baking enthusiasts and the top 20 players gathered together to jointly paint the future of the Chinese baking industry.
Baking event, national carnival
It is understood that this year's competition invited French MOF dessert master RolandDelMonte, Michelin Samsung dessert chef Llorca Jean-Michel, Japanese dessert master Nakamura Toki and Japanese dessert leader Nikko Xuanbo to sit on the finals of the match, and face-to-face communication with the players. In addition, ' The Super Private House' baking market was held concurrently, and the sweet baking filled the audience, which eased the fierce atmosphere of the competition and brought a baking carnival to the magic.
This year's competition is one of the highest weight competitions in China's baking industry. It is also the first and only national-level home baking competition in the country. At the opening ceremony, Mr. Zhang Jiukui, Secretary General of China Bakery and Sugar Products Industry Association, founder of Bean Fruit Cuisine Mr. Wang Yuxiang, Mr. Zhou Jianqiang, Chairman of Wangsen Food Culture Creative Education Group made a wonderful speech for the contest. Mr. Xia Linxing, Deputy General Manager of Centennial Brand Matsushita Electric Appliances (China) Co., Ltd. explained the boost of the electric appliance to the baking industry and released it. Announce a new strategy.
Mr. Xia Linxing, Deputy General Manager of Matsushita Electric Appliances (China) Co., Ltd.
Product group proposal helps achieve 'embarrassing life'
This year marks the 100th anniversary of Panasonic's founding of Panasonic. During this 100-year period, Panasonic has used its cutting-edge technology and innovation to create products that meet the needs of consumers, from double-head sockets to TVs, refrigerators, washing machines, etc. Changes in the food industry and home appliances. In the next 100 years, Panasonic will continue to provide people with 'embarrassing life' under the banner of the corporate philosophy 'Aspire to More'. With around 100 locations around the world. For the center, create innovative products that are suitable for the local. In order to achieve 'embarrassing life', Panasonic's E-House Equipment Co., Ltd. announced the new strategy at the press conference: Matsushita Electric no longer proposes separate products for people Instead, the proposal for 'product group' is carried out. The concept of 'light kitchen' proposed in China connects the kitchen to the living room and proposes new value to consumers.
Rich products and experiences drive the life of baking
'To provide consumers with a wide range of products and experiences suitable for all kinds of life scenes is Panasonic's strength as a comprehensive home appliance brand, and baking has become one of the ways people love life,' said Mr. Xia Lin Shenxing, 'Panasonic In China, we will diversify and explore in depth, and work together to promote the Chinese family to enjoy life. 'In order to adapt to China's diversified cooking methods, Panasonic has continuously improved its product system in response to market needs. Panasonic steam oven has been continuously updated to the 3.0 era, and equipped The country's largest food platform, bean and fruit cuisine, through the cloud cooperation of intelligent data, makes it more intelligent and convenient to make dishes suitable for Chinese taste.
Mr. Xia Linxing, Deputy General Manager of Matsushita Electric Appliances (China) Co., Ltd. (first from left), Mr. Wang Yuxiang, founder and CEO of Beanfruit Food (second from left), Ding Zhenggang, Vice Chairman of Small Appliances BU, Panasonic Home Appliances (China) Co., Ltd. )
Take a photo with the signature chef's costume of the contest judges
Home baking future prospects
For the future development of home baking, Mr. Xia Lin Shen said: 'In the Internet age, personalization has become the most important demand of consumers. In this context, private baking, home baking can satisfy consumers' customization and personalization. The need. In addition, there are many consumers who are willing to participate in the baking process, experience the process of personal production, and share the results with friends and family. Home baking has become a way for people to spread joy. I believe that there is still a lot of room for family baking, and baking will increasingly enter the lives of consumers.
It is reported that Matsushita Electric has held four baking experience activities in China. During the course of the event, Panasonic has been committed to spreading healthy, environmentally friendly, high-quality food concepts, and providing consumers with a professional experience platform and opportunities to show themselves, so that consumption The people really feel the beautiful changes that Panasonic has brought to life.