According to the official sales data released by Lexus, in the past October, Lexus sold 14,686 units in China, an increase of 18% year-on-year. Among them, the sales of Chi·hybrid models were 4,531 units, accounting for 31% of the monthly sales.
With the release of sales in October, Lexus's cumulative sales in China in the first ten months of this year reached 132,400 units, a year-on-year increase of 23.8%. It has exceeded 100,000 mark for three consecutive years.
As a luxury car brand that relies entirely on imports, Lexus's market performance in recent years is indeed commendable. From the product layout point of view, at present, Lexus has launched a variety of products in both the car and SUV fields, this year, with the main models ES has been replaced, and its competitiveness in terms of products is more prominent.
At the level of brand communication, Lexus proposed the concept of 'YET and the road to harmony'. By sponsoring the Hurun Report, art tour, etc., the luxury lifestyle advocated by Lexus and the blend of art and technology will be greatly enhanced.
However, behind the rapid growth of Lexus, 'when to make it' has become a topic that cannot be avoided.
Not long ago, the foreign media's news that 'Toyota is considering the production of Lexus in China' has come out, and the topic of Lexus's domestic production is once again on the rise. Although, for this topic, the Lexus official has no positive response, but from its current hybrid models In terms of sales volume, we can also get a glimpse.
As we all know, at present, new energy vehicles are showing rapid development in the Chinese market. In order to encourage the development of new energy vehicles, the Chinese government has liberalized the foreign-energy ratio of new energy vehicles this year. This major benefit has created foreign-owned vehicles. The company took the lead in the new energy sector to enter the Chinese market window. Industry analysts believe that, such as Lexus set up a factory in China, it is likely to first cut into new energy vehicles.
According to Lexus official data, in October, Lexus hybrid models accounted for 31% of sales; and according to previously provided data, Lexus hybrid models accounted for more than 30% of sales in the first eight months of this year. Therefore, the increasing sales of hybrid models is expected to accelerate the localization of Lexus.
However, whether it is domestic or not, this year, for Lexus, it will be a 'bumper year'.
In July this year, with the Chinese government announcing a reduction of the tariff rate on vehicle imports from 25% to 15%, Lexus became the biggest beneficiary of this tariff reduction. With the introduction of this policy, major luxury brands have responded Downgrading the official guide price of its models, Lexus is no exception.
It is understood that Lexus's 'official drop' range is between 1.40-10.9 million yuan. The lowering of the terminal price, making Lexus products cover more consumer groups in the Chinese market, which further boosted the overall sales.
In the Japanese high-end luxury car market, Lexus is the most popular brand among Chinese users and the best performing market in the market compared with Infiniti and Acura. Today, with its rapid growth, it is not only Yaoyao ahead of other Japanese high-end brands, but also In the entire second-line luxury brand, we do not lose Volvo, Jaguar Land Rover and other domestic luxury brands.