Recently, in the Singularity Car Experience Hall, a new marketing eco-signing communication meeting with the theme of 'smart fellowship' was successfully held.
Singular Auto CEO Shen Haijun
At the communication meeting, Singular Auto CEO Shen Haijun and Vice President Fan Xing introduced the latest progress of Singular Auto and the new channel model and new marketing ecology oriented by 'user experience' and 'reducing cost and increasing efficiency'. System, and signed strategic cooperation agreements with more than 50 mainstream brands such as sales, services, finance, electric piles, travel, insurance, etc.
Three major centers - the first batch of contracted companies
Jianfa Automobile, Sime Darby, nickname Capital, Mass Transportation Group, Dongfu Group
At the same time, the singular car separation experience center, delivery center and service center have been recognized and welcomed by the dealer group, with SimeDarby, Jianfa Automobile, No.1 Capital, Mass Transportation Group, Dongfu Group, North Xinxing Automobile and other dealer groups reached the first batch of cooperation intentions with emerging institutions.
User experience is supreme, let partners reduce costs and increase efficiency
In terms of dealer channel system, Singular Auto takes the user experience as the center, aims to reduce costs and increase efficiency, and uses technology innovation and digital driving to create a '1+N' three-dimensional channel system, which will be a singular car. Users and partners are in close contact to create a win-win new channel model.
Vice President of Singular Automotive Fan Xing
'1' is the main store, that is, the experience center established in the core business district, the delivery center and the service center; N is the auxiliary store, that is, the experience center located in the sub-business district, the sales function store opened by the delivery center or Chain sales and maintenance organizations, etc., are part of the entire peripheral sales and service chain stores, covering multiple scenarios. By flexible selection of business content and network expansion, a multi-layered three-dimensional network system is formed to realize the user experience. , innovative ways of reducing costs and increasing efficiency of dealer channels.
Among them, the Experience Center is a city young living living room that integrates vehicles, intelligence, technology, socialization and entertainment. By using intelligent means such as AI and XR (AR/MR/VR), it creates a 'smart space space' for users. An unprecedented interactive experience. At the same time, Singular Auto will also build the experience hall as a base for the brand and users to grow together, regularly hold cross-border interest activities, industry forums, big coffee meets, aim to create a smart and pleasant living atmosphere, so farewell The icy user enters the store to see the traditional mode of buying a car; the delivery center provides professional delivery and usage guidance services for the user, provides short-term storage of vehicles, PDI and installation of personalized product docking stations; service center, provides vehicles After the sale of maintenance, warranty, three packs and repair services.
Relying on the flexible and separate '1+N' three-dimensional channel system, Singular Auto re-divided the proportion of the three factors of 'people, cars, scenes' in the sales process, making the consumer experience more cool, and purchasing easier, service More worry-free. For partners, they can flexibly choose business content based on market conditions, regional development, and business planning.
In addition, the detachable channel system reduces the threshold of the automobile channel, solves the difficulties of the single-store investment in the channel construction, and the financial pressure is large, and realizes the cost reduction and efficiency increase in the true sense.
Integrate resources, build a new marketing ecosystem, and provide full-service users.
In terms of the new marketing ecology, Singular Auto focuses on the user experience, integrates high-quality resources in various fields, builds an open collaboration platform, and collaborates with the leaders of sales, service, finance, insurance, travel and electricity. Exclusive new retail marketing ecosystem.
In addition, Singular Auto and Jingdong Auto Mall, Le Chebang and other online e-commerce, offline stores deep integration, build a multi-level channel and service system, to meet the post-90 personalized, scene-based consumer demand and the way Car maintenance, master squirting and other cooperation, to provide users with peace of mind, time-saving, labor-saving and easy service experience; cooperation with Yi Xin Finance, Can Valley Finance, etc., to provide users with a variety of purchase and use of car; and peace of mind Internet insurance Cooperation, on-demand customized insurance services; cooperation with Yunyun Capital, Kangaroo Travel, etc., to provide users with intelligent travel solutions, allowing users to travel freely.
Sales and service - the first batch of strategic cooperation contracting companies
Jingdong Auto Mall, Le Chebang, Tuhu Yangche, Huasheng, Master Shu spray
At the same time, Singular Auto also cooperates with four major domestic mainstream charging operators to provide users with 7 high-quality charging services to solve users' mileage and charging anxiety, resulting in a better charging experience.
Smart as the core strategic layout travel industry
Singular Auto has always been an Internet company with intelligence as its core competitiveness and committed to changing its travels with technology. In the long-term survival of the stagnation of a hundred years, the 'new forces' cannot rely on one or two models for the market, but should return Initial heart: Focus on the changes in the entire travel industry with 'smart technology'. So, not only focus on one model, 2018, singular cars around the two dimensions of 'smart' and 'go travel', from 'intelligent systems, passenger cars, Commercial vehicles' strategic development in three areas.
Passenger car level: The first production model - the intelligent electric SUV iS6 has completed nearly 2 million kilometers of testing. After trial and error, iteration will be listed around the Spring Festival in 2019. In addition, the Singularity car is still in sync. The research and development of MPV and small car realizes the layout of three models to meet the various market needs of private cars, sharing and network vehicles;
Commercial vehicle level: Singularity car started the commercial vehicle project in July. At the same time of obtaining production qualification, the high-quality intelligent electric commercial vehicle base located in Zhuzhou, Hunan Province officially started construction in October. In the future, Zhuzhou base will become a singularity. The automobile enters the field of intelligent logistics, and the important deployment of the contractor is also the key project of Hunan Province to take the lead in building the domestic green distribution demonstration zone. The intelligent system level: The vehicle-mounted intelligent system of the singular car has already formed mass production. Signed a strategic cooperation agreement with a number of car companies to jointly cooperate on the development of smart cars.
Singular Auto believes that intelligence is the core competitiveness of the travel industry in the future, and openness is the basis for determining how far a company is going in this industry. Singularity is whether it is intelligent systems, commercial vehicles, passenger cars, In order to adapt to the various new modes of travel born in the Internet era. In the construction of the entire travel ecology, Singular Auto will build a user experience with open, equal and win-win attitudes. , more efficient smart travel ecology.
From the separate channel model to the new marketing ecosystem, Singular Auto has continuously applied the advantages of the Internet to the automotive industry, and innovatively proposed new retail concepts, thereby changing the chaotic system of traditional marketing online and offline competition and separation. The industry's transformation has injected the concept of 'new'.