The full value chain of Dongfeng Nissan is still working hard, and the marketing strategy has been constantly innovating. In the fourth quarter of the strongest consumption season in the whole year, I believe that the cruel car market can't stop the progress of Dongfeng Nissan, and the growth from January to October. Officially blew the most brilliant horn for the year-end impulse.
Just as Mr. Jin Yong left, and took away the rivers and lakes of several generations, any dream has a day to wake up.
For 26 years, the continuous growth of China's auto market has spurred major auto companies to immerse themselves in the dreams of sales, and after a traditional harvest season, they dreamed of waking up. Originally filled in 'Golden September and Silver 10' The familiar joy of harvest has disappeared, replaced by unspeakable bitterness and unpredictable nightmares.
Since the auto market opened higher and lower this year, some analysts believe that the traditional 'Golden September and Silver 10' will be the key to determining the positive and negative growth of the auto market this year, but the facts give the big car companies looking forward to a heavy punch. Data shows that this year In the first three quarters, the sales volume of general passenger vehicles decreased by 1.1% year-on-year, entering a period of negative growth. In the case of such a severe market environment, the differentiation of major automobile companies has also intensified, and North and South Volkswagen, General Motors, and SAIC have been affected to varying degrees. The impact, the independent brand is even more. In the past September, the 'Golden Nine' color has faded significantly, only 26% of the companies that achieved year-on-year growth, German, American, Korean, legal and independent brands. All of them have entered the down range, and only the Japanese maintain a relatively healthy growth trend. Dongfeng Nissan is one of them.
Time to enter the 'Silver Ten', after trying the 'Golden Nine' pain, I believe that most car companies still have to struggle in the dark whirlpool. But from the official news of Dongfeng Nissan, Dongfeng Nissan is no longer its Column.
It is reported that Dongfeng Nissan has realized a total of 921,309 terminal retail sales in the first ten months of this year, a year-on-year increase of 6.5%, and a wholesale of 927,614 vehicles, a year-on-year increase of 6.9%. In the dark, Dongfeng Nissan still maintains a relatively rapid growth, which is at 1000 The huge base of 10,000 cars has a direct relationship with the three elite camps that have been honed and continually exerted.
The two star models of the comfort camp are still indestructible, and they are steadily moving forward. They play the role of Dongfeng Nissan Bridgehead. From January to October, Xuanyi's cumulative retail sales reached 354,565 units, an increase of 8.3% year-on-year; Tianzhu also achieved a cumulative sales of 94,454 units, It is worth 5.9%. It is worth noting that the flagship model in the comfort camp has also recently launched the seventh generation. Although compared to the Camry and Accord, the conversion of Scorpio is slightly late and cannot take advantage of the first move. In the overall design and performance configuration of the model, the seventh generation of Tianzhu has undergone a comprehensive upgrade, showing full of sincerity. Under the continuous deepening of the boutique, Scorpio will become the comfortable camp of Dongfeng Nissan in the B-class car market. A strong force point.
As for the SUV camp of Dongfeng Nissan, too many praises don't have to be overstated. The sharp decline in the SUV market is still unable to shake the pace of the Dongfeng Nissan SUV camp. The data shows that the cumulative sales of the SUV camp in January-October reached 369,004 units. The trend increased by 21%. Among them, as the brand of Japanese SUV, Qijun 164,879 vehicles, up 13.1% year-on-year; hackers also gained market recognition with leading quality in the same class, with cumulative sales reaching 134,468 units, up 3.9% year-on-year. Compared with the strong performance of Qijun and the hackers, Loulan, who is also the 'Three Musketeers', has not achieved a very good sales volume. It has only achieved 23,258 vehicles, but it must be noted that under the constant marketing campaign of Dongfeng Nissan, Loulan is The medium-sized SUV market of 'God's Towering' has risen 22.3% year-on-year. Although Loulan is still in a relatively small stage of the market, the high-speed growth of more than 20% indicates that Loulan is gradually being accepted by the market. Will the medium-sized SUV market be due to Loulan? The emergence of 'the dusk of the gods', this still needs time and market test.
The dynamic camp has always been the main engine of Dongfeng Nissan's rejuvenation strategy, and played a vital role in deepening the YOUNG NISSAN 3.0 strategic framework. From January to October, the dynamic camp's new Trent, the new Bluebird and the Cima terminal accumulated. Retail sales reached 90,223 units, showing the huge market potential of the main.
When the dream breaks, the clouds are bleak. Jin Jiuyin 10 loses the magic of the past, the market pressure is intensifying, Dongfeng Daily production capacity has achieved such results under the current market situation, and it adjusts its strategy in time to ensure that it does not lag behind the market, and at the same time seizes further market share. At the same time, Dongfeng Nissan adopted a series of measures in marketing strategy in October, which greatly improved the brand image, and further improved internal and external training on the basis of further grasping the pulse of the market, boosting confidence and promoting the increase of trading volume. Therefore, it is possible to go against the trend.
The full value chain of Dongfeng Nissan is still working hard, and the marketing strategy has been constantly innovating. In the fourth quarter of the strongest consumption season in the whole year, I believe that the cruel car market can't stop the progress of Dongfeng Nissan, and the growth from January to October. Officially blew the most brilliant horn for the year-end impulse.