China Household Electrical Appliances Research Institute and Jingdong Launch | 'Good Things Action' | Initiative

On November 2nd, the China Household Electrical Appliances Research Institute, in conjunction with Jingdong and mainstream home appliances, mobile phones and computer digital brands, established the 'Electrical Good Things Alliance', held a seminar in Beijing under the guidance of the Ministry of Industry and Information Technology and launched the 'Good Things Action' initiative. .

Member of the expert group of the Science and Technology Commission of the Ministry of Industry and Information Technology, Professor Zeng Jianqiu of Beijing University of Posts and Telecommunications, Yan Hong, a senior engineer of the Ministry of Industry and Information Technology, Lu Jianguo, deputy chief engineer of the China Household Electrical Appliances Research Institute, representatives of manufacturers and distributors attended the seminar and shared Discussed the connotation and extension of 'Electrical Good Things'. When the 11.11 Global Good Things Festival was launched, the “Electrical Good Things Action” initiative was proposed to the whole industry, aiming to provide consumers with high-quality consumer experience.

Zheng Chao, general manager of the project department of Jingdong Mall's electronic entertainment business group platform, said at the seminar that Jingdong Electric advocated the concept of 'electrical good things' and hoped to develop, produce and sell more in the fields of home appliances, mobile phones and computer digital. The products, through the combination of good products and good services, form a 'good thing' to build a bridge of trust with consumers to achieve high quality consumption in the electrical industry.

Zheng Chao, General Manager of Jingdong Mall Electronic Entertainment Group Project Department

Solve the contradiction between supply and demand, launch the 'good things initiative'

According to the report of the 19th National Congress, the main contradictions in China's society have been transformed into contradictions between the people's growing needs for a better life and the development of inadequate imbalances. Home appliances, mobile phones and computer digital are the main players in the market for consumer electronics. From the initial stage of solving 'with or without' in the past, to the public to pay attention to the new stage of 'good'.

However, good products, good service standards and systems still need a process of continuous evolution and development, or some manufacturers only distinguish between high-end and low-end by price, often overlooking the products behind the price, service and experience, etc. Important factors. Such products and services can not truly meet the current consumer demand for consumer upgrades. Consumers' high quality and individualized needs in design, function and application of various electrical products have become issues that the electrical industry needs to pay attention to and solve. .

In view of this, China Household Electrical Appliances Research Institute, together with Jingdong Electric and its major partners in home appliances, mobile phones and computer digital, jointly established the 'Electrical Good Things Alliance', aiming to provide consumers with high quality products through the cooperation of the whole industry. Quality service.

As the initiator of the 'Electric Appliances Good League', China Household Electrical Appliances Research Institute and Jingdong Electric jointly launched the 'Electrical Good Things Action' initiative to the whole industry, and promised to innovate, develop and produce with the industry-wide partners to meet the individual needs of consumers. Quality products, based on the trust of consumers, achieve high-quality consumption in the electrical industry and enhance the consumer experience. By practicing good things, injecting innovative technology and quality services into China's electrical manufacturing industry, and enhancing international core competitiveness.

Liang Dongxi, an engineer from the Ministry of Industry and Information Technology, pointed out that only the high-quality personalized products that 'think what consumers think and do what consumers want' are the real 'electric good things'.

At the seminar, representatives of Hisense, Aux, Huawei, Lenovo and other manufacturers reached a consensus on providing good products and services that meet the needs of consumers: Only with good quality products and good services that can bring the ultimate experience of users, the brand Have the bottom gas to lead the consumption upgrade.

As the leading retail channel for electrical appliances in China, JD. In addition to working closely with manufacturers to create more preferred products, JD. continues to innovate ideas and service content to promote the continuous improvement of service standards across the industry.

Industry upstream and downstream linkage to accurately match consumer demand

As the largest online retailer of electrical appliances, JD.com has won the trust of consumers with high-quality service and high-quality products, which is also the basis for its sponsorship of the 'Electric Appliances Good League'. E-Commerce Association Big Data Application and Experience Economics Research Institute The "2018 Electrical Online Market Analysis Report" released shows that from January to September 2018, JD.com maintained its leading position in the online market share of more than 60% in both home appliances and computer digital, and the mobile communication category maintained a super 50. % online market share.

Supported by the concept of 'electrical good things', Jingdong Electric has built a partnership and win-win ecology by integrating its home appliances, mobile phones, computer digital resources and other resources. Through big data analysis, combined with reverse customization mode, Jingdong Electric has It has gradually become a bridge between upstream and downstream manufacturers and consumers.

Jingdong Home Appliances recently launched the 'Kingpin Home Appliances', which is based on consumer big data, consumers' custom-developed electrical products based on product features and usage habits. They are directly supplied by the brand manufacturers to the Jingdong platform and are provided by consumers. The demand is customized, which can effectively meet the individual needs of consumers for home appliances.

In the field of mobile phones, Jingdong accurately understands user needs, pioneering the concept of game mobile phones, and is the first to introduce game mobile phone categories. Through game mobile phone standard evaluation, mobile game IP introduction and event cooperation, innovative marketing gameplay, data support peripheral hardware and other aspects Continuous layout, Jingdong gathered hardware manufacturers, game IP, game players, authorities and other related parties, built a mobile e-sports industry ecological chain.

In the computer digital category, Jingdong provides a powerful game with fast performance and high performance ratio for the small partners who choose “difficulty”. In the face of enthusiastic fashion consumers, they will recommend the face value. Good performance, light weight and light weight; In the face of the workplace, it will meet the recommended business needs of stable performance, high standby time, to meet the shopping needs of different user groups.

No service for quality service, creating the ultimate experience of 11.11

For a long time, Jingdong has become the representative of quality e-commerce with the label of 'How fast and better province'. Ultra-fast logistics and high-quality service are also important reasons for people to choose Jingdong.

On the occasion of the 11.11 promotion, Jingdong Electric's three major categories of home appliances, mobile phones, and computer digital will be combined with brand owners to provide diversified services to consumers, bringing a more intimate and assured shopping experience. Jingdong Appliances In 2013, the implementation of '30 days price protection, 30 days quality problems can be returned, 180 days quality problems can be exchanged' policy, and in the beginning of 2018, the '36 commitments are only for you' service strategy, release includes platform, sale Pre-sale, after-sale, after-sale, value-added five categories of services; Jingdong mobile phone provides one-stop worry-free service for purchase users: seven days insured, purchase parts, coupons, 7 days no reason to return, after-sales home; Jingdong computer digital launch '7×24 hours consultation' service, 'super long warranty' service, bringing consumers a longer warranty experience.

In the already started 11.11 Global Good Things Festival, Jingdong Electric follows the idea of ​​high quality, good service and excellent price, so that consumers can spend a passionate 11.11 carnival. It is understood that on October 20th - November 15th In the 27-day Jingdong 11.11 Global Good Things Festival, Jingdong Home Appliances, Mobile Phones, and Computer Digital will provide 'no-routing' premiums to consumers.

In the context of consumption upgrades, Jingdong Electric is committed to allowing users to quickly and easily purchase high-quality and high-quality electrical products to meet the new needs of people's personalization and refinement. The 'good things' launched in this '11.11 Global Good Things Festival' Alliance', it is a new attempt by Jingdong Electric.