This year is the 10th year of the Double 11. According to the statistics and forecast of the E-Commerce Research Center, more than 100 e-commerce platforms participated in the Double 11 this year. This year's double 11 industry e-commerce transaction volume is expected to exceed 300 billion yuan for the first time. The business platform has successively ignited the double 11 war, and each new move to win the favor of consumers, which includes large-scale pre-sale of goods, free shipping of self-operated goods, etc. Under the double 11 'forced', Driven the development of the logistics industry chain.
E-commerce platform opened in advance
There are still more than 10 days from the double 11, but the e-commerce platform has started, and various welfare benefits have been introduced.
On October 19th, Alibaba announced the launch of the Tmall Double 11 and said that Alibaba's digital economy business is fully assembled and participating in the double 11. As long as you use Ali's app, you can accumulate energy values in exchange for the Tmall shopping red envelope. On the 20th of the month, the pre-sale of over 500,000 items of all categories will be opened, and the deposit will be reduced. At the same time, in the mobile phone Taobao, the mobile phone Tmall enters the double 11 main venue, and can receive the shopping allowance.
A few days ago, Suning held a double 11 national carnival conference, also revealed the double 11 heavy gameplay: not only issued 1 billion 'better use' shopping subsidies, but also 5 million paid users increased 10 billion, providing 1 million A 12-year interest-free shopping quota will help consumers 'sell hands'. Suning Logistics also announced that from November 1st to 11th, self-operated products will be free shipping. This is the first time during the promotion period. E-commerce with free operating expenses.
On October 29th, Amazon China officially launched the 5th 'Overseas Shopping Festival'. This 'Overseas Shopping Festival' will continue from now until December 2nd, spanning the 2nd anniversary of Amazon China Prime Member Service, 11· 11, 'Black Friday' and 'Online Shopping Monday' and other four stages. During the period from November 10th to 12th, '72 peaks', in addition to Super Brand Day, Zhendian Zhibao and other activities, will be more than 30 Best-selling overseas brands, special exclusive discounts for the Chinese market.
The gameplay becomes simple and the price is limited
In addition to each new trick, the demand put forward by online shopping consumers in recent years will also receive a certain response on the eve of this year's double 11th. Last year, e-commerce all kinds of full reduction, red envelopes, coupons and other gameplay superposition, was dubbed as 'history The most difficult math problem'. To this end, Tmall announced that the gameplay has become simpler this year. The distribution of the shopping allowance is uniformly based on the rule of '50 yuan per 400 yuan, which can be used across stores, across categories, and with red envelopes, merchants. Coupons, category coupons, etc. are superimposed in parallel.
For some merchants to play the 'first price increase and then lower price' trick, on October 30, Tmall released a double 11 price protection mechanism to ensure that the price of goods in the double 11 period is the lowest in the last 3 months, while the online price radar system, virtual Merchants who raise the price will be cleared out of the event venue immediately.
Animal flow industry chain
Logistics is also an important part of the double 11 can not be avoided. To this end, logistics companies are investing more technical equipment. Recently, the rookie and Yuantong Express jointly launched the super robot distribution center. During the peak period, 2000 square meters of the venue, 350 Taiwan robots work day and night, can sort more than 500,000 parcels per day. Yao Kai, executive vice president of Suning Logistics, promises that in Suning Tesco, users in 90% of the region will enjoy the service within 24 hours.
Cao Lei, director of the E-Commerce Research Center, said that under the e-commerce business, especially the annual double 11 'forced', the company has presented greater challenges to the supporting logistics system, including global supply chain and international logistics, and fresh cold chain logistics network. , the same city real-time distribution, rural logistics network system, the same city freight sharing logistics, e-commerce warehouse outsourcing, intelligent warehouse automation, intelligent express cabinet and other logistics industry chain development.
The transaction amount is over 300 billion yuan
According to the incomplete statistics of the E-Commerce Research Center, this year, in addition to Tmall, Jingdong, Suning Tesco and other platforms, this year's Double 11 also attracted more than 100 various e-commerce platforms, including: Second-tier platform Amazon China, Gome; Social E-commerce platform fights a lot, gathering, micro-store, Xiaohongshu, mushroom street, with praise, cross-border e-commerce platform AliExpress, Netease koala sea, ocean pier, temple library, vertical platform Beibei network, baby tree , honey buds, boutique e-commerce platform Netease strict selection, millet products, fresh and fresh retail box horse fresh, daily fresh, and life service platform flying pig, Meituan, Ctrip and so on.
Cao Lei predicted: 'It is expected that the total transaction volume of Tmall double 11 will be more than 200 billion yuan this year for the first time. Other E-commerce platforms including Jingdong, Suning, etc. will be more than 300 billion yuan during the period. 11 exponential growth, constantly verifying the fact that this year's peak will be the normal next year.'