Mandatory national standard is coming | Water purifier will be bright on high water consumption | 'Red light'

With the exposure, the user's viscosity is increasing, and the water purifier market capacity has completely ushered in the blowout period. It is expected that the household water purifier market penetration rate is expected to exceed 20% by 2019. During the period, along with the reverse osmosis water purifier Compulsory standards such as water efficiency limit and water efficiency rating have come to the fore, and the track of mature water and rational development will gradually approach.

In recent years, water purifiers have become one of the most eye-catching segments in the home appliance industry.

Water is the source of life. The quality of water is related to the health of everyone. From November 1st, the first mandatory standard of the water purification industry, “Restriction of water efficiency and water efficiency rating of reverse osmosis water purifier” will be officially implemented. This standard implements the most stringent water resources management system, and draws a red line that strictly controls water efficiency. It also regulates the production and sales of water purification equipment, and points out the road for quality upgrading and clear consumption: The setting, eliminate the inferior products with high water consumption. Specifically, the new national standard divides the water efficiency into 5 levels, and sets the red line of the net water production rate. The 5th level is the water efficiency limit of 35%.

In other words, after the implementation of the standard, RO reverse osmosis water purifiers with a net water production rate of less than 35% can be regarded as unqualified products. 'We now refer to the target 35%, ie 1: 2. The water type should reach 65%, that is, there should be 65 liters of clean water in 100 liters of water. 'There are some industry veterans pointing out. The water efficiency standard of reverse osmosis water purifier is 25%, that is, the water saving evaluation value is 55%. Advanced indicators of aquatic products will encourage enterprises to improve their technology and achieve higher water efficiency by improving the overall quality of their products. According to the survey, the average efficiency of water purifiers is currently less than 20%, and the average standard is expected to double after implementation. It is estimated that the water efficiency label can save 6 billion tons of water per year.

With the improvement of residents' living standards, people pay more and more attention to the quality of drinking water, and the demand and consumption of water purifiers are also increasing. However, compared with Europe and America, more than 50% of Japan and South Korea have market penetration, clean water. The industry still has a lot of room for development. The data of Aowei Cloud Network shows that since 2012, the domestic water purification market has achieved fast-moving to fast-running. In 2014, the market size of the industry has reached 9.7 billion yuan. But the water purifier has been in the past two years. As early as 2017, China's water purifier market has exceeded 27 billion yuan, a year-on-year increase of nearly 31%. In 2018, China's water purifier sales will exceed 32.7 billion yuan. In view of the rapid development of the water purification market, the daily giants Unilever, the domestic listed company Bishuiyuan, has entered this field in recent years.

At the same time, however, there are more than 5,000 brands of water purifiers in China, and there is no specific industry norm, which makes the water purification industry market mixed and the products are uneven. Public data shows that reverse osmosis water purifiers use reverse osmosis membranes. For the main purification components, through multi-stage filtration, the purpose of purification is achieved, and at the same time, partially concentrated wastewater is produced. For example, activated carbon, microfiltration ultrafiltration, reverse osmosis, water purifiers with various technical concepts can be seen everywhere, and the price is also from one thousand. According to the survey, nearly 40% of the household reverse osmosis water purifiers on the market have a net water production rate (hereinafter referred to as water efficiency) of less than 20%, resulting in huge waste of water resources.

At present, the water purification industry standards are mostly recommended standards. The standards are mainly based on the "Household and similar uses of drinking water treatment core" and "Household and similar drinking water treatment equipment" two general requirements for water purification appliances as the standard The lack of professional safety standards for water purification equipment. The “Restriction of water efficiency and water efficiency rating of reverse osmosis water purifiers” officially landed, which means that the state will use mandatory means to produce and sell reverse osmosis water purifiers. Water requirements. Lu Jianguo, deputy chief engineer of China Household Electrical Appliances Research Institute, said that as of now, most domestic water purifiers have a net water production rate of 1:3.

More people believe that the new national standard has a very obvious role in the industry, and will play a leading role in the high-end products of the entire industry. According to the plan, "Special requirements for safe drinking water purification equipment for household and similar electrical appliances" will be It was drafted in June 2019 and released in the first half of 2020. Based on this, the two superimposed new national standards will undoubtedly force the water purifier manufacturers to carry out technological innovation and improve the water saving of the reverse osmosis water purifiers produced. Performance. Even the cost-effective water purifier brand, due to cost pressure, will tend to high-end development.