China's top smartphone maker, Huawei, has published the ' Indian market three-year plan ' to take over the Indian market, the media said. October 19, local time, Huawei announced that it will invest $100 million in a new smartphone factory, opening more than 1000 offline sales outlets. Previously, in addition to the Chinese market, Huawei has been focusing on Southeast Asian and European markets, there is no obvious sense of presence in India.
However, Huawei plans to significantly expand sales and influence in the Indian market through this investment. According to the Korean daily report October 31, so as to seize the Indian smartphone market, Samsung Electronics in Korea, China Millet and Huawei will formally start a three-faction dispute.
Previously, the Indian market has been carved up by Samsung Electronics and Millet, today's competitive cost-effective Huawei will join the competition.
India's market share is fiercely competitive reported that India's smart phone penetration rate of only 20%. Of the overall population, 1.08 billion are still not using smartphones, so the potential consumer base is huge. India's smartphone penetration rate is expected to exceed 25.3% this year and will rise to 45% by 2022, according to Strategy Analytics, a US market research firm.
In other words, more than 475 million new consumers will appear in the next 3 years. In this context, competition among global companies is fierce. According to SA, the second quarter of this year, Xiaomi's smartphone market share in India was 28.8%, ranked first, Samsung ranked second in 23.2%.
Xiaomi overtook Samsung for the first time in the fourth quarter of last year. In India, cheap and affordable smartphones are more popular than expensive flagship models. Because India's GDP per capita (GDP) is only 2, $135, and purchasing power is low. Apple, which insists on a high-end strategy, sold only 1 million iphones in India in the first half.
The most popular model for Samsung Electronics in India is the Galaxy J, which is priced at 20.3 million won (about 1222 yuan-1834 yuan). Infographic: A Samsung mobile phone store in the Indian capital, New Delhi.
(Xinhua news Agency/Reuters)
Chinese and Korean enterprises set off in the printing plant boom The report says competition for local factories is also intensifying. Last July, Samsung Electronics world's largest smartphone factory was completed.
Samsung Electronics has invested $650 million in the plant, building a 120 million-part production system for smartphones. In April this year, Xiaomi completed the construction of 3 new plants on the basis of 3 existing factories. Xiaomi said: ' The production capacity of smartphones increased from 1 per second to 2.
' In the meantime, Huawei has been working with local Indian companies to sell the ' Glory (honor) ' brand of smartphones online. However, due to insufficient local communication infrastructure, the network sales strategy does not achieve the desired results, in India, the market share of only about 3%.
In the future, Huawei plans to set up local factories in India to build local distribution network and expand the market.