In 2018, the Double 11 online promotion has experienced 10 years of growth. At present, with the development of the Internet, consumers' online purchase behavior is more mature. Avi Cloud (AVC) consumer research data shows that 61.3% Consumers plan to spend more than 11 this year than last year, holding a strong willingness to spend. The same business has confidence in the double 11 promotion, Tmall as the host, continue the pre-sale mechanism in previous years, Jingdong launched the price guarantee mechanism, the price Straight down to attract consumers.
For this year's double eleven, color TV business is very optimistic. According to Aowei Cloud Network (AVC) forecast, the sales volume of all-channel color TVs will reach 4.06 million units, up 15.7% year-on-year, and the retail sales volume will be 11.3 billion yuan. Overall, it will grow by 3.3% year-on-year. Overall, 2018 will maintain its recovery growth in the first half of the year. The annual color TV market will reach 48.63 million units, up 2.3% year-on-year, and retail sales will fall 8.7% year-on-year to 148.9 billion yuan.
According to Tmall's pre-sales ranking (the time is until 17:00 on October 29), this year's double eleven, large-size TV is still the most popular, of which 55-inch TV is still the main product of major brands, and 65 TVs above the inch show a full-scale outbreak, and high-end large-size TVs are also welcoming the 'little climax'.
Judging from the trend of the consumer industry in the color TV industry in recent years, the stimulating effect of the May 1st and 11th holidays on the color TV products has been seriously reduced, and the promotion festival of the online e-commerce platform has become a volume output. In the depressed color TV market, this year's double eleven will be more critical and important than any year, which will be related to the final success or failure of most manufacturers' market targets this year.