On the morning of November 2, according to the Hong Kong Economic Times, a recent survey showed that online shoppers in Hong Kong had an average of three online purchases per month, spending about HK$1227. Online shopping is more likely to trigger impulsive and unnecessary online consumption. However, the survey also shows The most popular activities among online shoppers are 'Double Eleven', Christmas Promotion and 'Double Twelve' promotions, among which the 'Double Eleven' promotion is more popular than the most popular Christmas promotion in Hong Kong.
The Investor Education Centre established by the Hong Kong Securities Regulatory Commission conducted a survey at the beginning of the year. It interviewed 500 Hong Kong residents aged between 18 and 54 who had online shopping in the past six months. The survey showed that the average respondent per visitor Online shopping three times, spending about 1227 Hong Kong dollars.
According to the survey, although the price of Hong Kong people online shopping is quite savvy and positive, about 60% of the people will first understand the cost, view the evaluation and comparison prices, but nearly half have excessive spending propensity.
27% of online shoppers said that they would spend 1,500 yuan or more a month on shopping, both essential and non-essential goods. Among them, more than two-thirds of respondents said that online shopping triggered impulsive consumption, and even 18% of respondents said that they had been unable to pay off credit card debts due to online shopping, and one-quarter said they had personal loans, with an average debt of 34,000 yuan.
The survey also pointed out that 57% of respondents agree that online shopping is likely to lead to unnecessary expenses, especially for women and young people, due to the convenience of online shopping (71%), online promotion activities (56%) and diversified product categories. (51%).
In addition, the survey shows that 79% of online shoppers will participate in at least one online promotion in the past year. The most popular activities are 'Double Eleven' promotion (56%), Christmas promotion (37%) and 'Double Twelve ' Promotion (33%). Among them, the 'Double Eleven' promotion is more popular than the most popular Christmas promotion in Hong Kong.
Li Bowei, general manager of the Investor Education Center, said that online stores operate 24 hours a day, 24 hours a year, consumers can shop online anytime, anywhere, and are also very attractive to advertising and product offers, even by product evaluation and social media promotion. Impact. He believes that consumers should clarify the difference between 'want' and 'need', set budget and spending limits, foster good buying habits and avoid impulsive consumption.