On November 5th, China International Import Expo (CIIE) will be held at the National Convention and Exhibition Center (Shanghai), covering consumer electronics and home appliances, apparel and daily necessities, medical devices and medical care, food and Agricultural products, etc. Among them, at the 5.1H A3-03 pavilion in South Plaza, GE Appliances, which has a century of scientific and technological strength, will showcase the world's leading home appliance matrix and customize high-end professional home improvement solutions for Chinese users.
It is reported that China International Import Expo is a major initiative of China to firmly support trade liberalization and economic globalization and open the market to the world. It aims to open up new channels for countries to develop trade and strengthen cooperation with the world and international organizations. Economic and trade prosperity together. More than 2,800 companies in more than 130 countries and regions have confirmed their participation, of which more than 200 are world top 500 or industry leaders.
As a well-known home appliance brand in the United States, GE Appliances has 126 years of home appliance research and development technology, occupying many of the world's first. Its products cover almost all household appliances such as kitchen appliances, refrigerators, washing machines, water heaters, air conditioners, etc., and can provide complete industrial solutions. The GE Appliances exhibition will introduce a variety of high-end home appliances to lead the show.
At the first China International Import Expo, GE Appliances will showcase its centuries-old achievements in scientific and technological achievements. There are Monogram high-end luxury kitchen electric sets designed for high-end single-family kitchen decoration, and CAFÉ black sandstone kitchen electric sets designed to restore large restaurants. , washing machine dryer combination products, steaming one machine new products.
In addition, GE Appliances will also restore professional American kitchen cooking scenes on site to allow exhibitors to directly experience their technological prowess. There are also two-time Emmy winner Sandra Alvarado flying 10 hours from Los Angeles for a first-hand experience. The fastest pizza oven is now baked pizza presentation.
It is reported that GE Appliances' pizza oven can produce a traditional Napolei-style pizza in just 2 minutes. It is the only professional-grade family pizza electric oven, compared to daily 30 minutes. During the baking time, GE Appliances conquered Sandra Alvarado with a 'fast forward experience' 15x speed and authentic taste. At the China International Import Expo, exhibitors can witness the time miracle brought by GE Appliances.
Not only that, GE Appliances brought a hundred years of technology appliances to the show, and exported a number of high-end professional kitchen appliances to China, which is of great significance to improve the quality of China's imports. At the same time, it will also be an important thrust to promote the upgrade of China's high-end home appliance industry.
In addition, it is worth mentioning that after Haier integrated GE Appliances in 2016, GE Appliances began its comprehensive market in China. It is understood that GE Appliances plans to expand 22 experience stores nationwide, covering 21 key cities.
In terms of market performance, after accessing Haier's 'one person in one' management model, GE Appliances kitchen appliances achieved 1.5 times the growth rate of the industry in 2017. In the first half of 2018, in the market situation where the industry overall fell by 1%, GE Appliances achieved a contrarian growth, with an overall increase of 11%, of which CAFÉ brand increased by 23.8%.