Double 11 should become a node to enhance the well-being of consumers and promote the benign development of the e-commerce industry, rather than fake goods, false publicity, brush orders, ' two choose one ' and other bad coin phenomenon across the derivative land.
Double 11 will be, the general administration of Market Supervision held to study the implementation of the "e-commerce law", standardize the network of centralized promotional activities of the Administrative Guidance Symposium, the convening of Jingdong, Suning easyjet and other 13 network operators, listen to strengthen the network market supervision suggestions, discuss the deployment of standardized network management and centralized promotional activities.
Over the past 10 years, double 11 has become the most important promotional node in the field of e-commerce, and the annual transaction record of each household appliance dealer continues to hit an all-time high. For consumers, on the one hand, they want to be able to buy more cost-effective goods in double 11, on the other hand, there will be faint worries. These include, all kinds of e-commerce products with ' xx fold ', whether first raised the original price and then pseudo-discount, whether there is the so-called e-commerce ' offer ', to reduce the quality to play ' lower price reduction ' game, whether all kinds of scrum, the introduction of the so-called ' high imitation ' and other shanzhai goods.
All this, in the end, let consumers spend money not to buy benefits, but there is a sense of deception. For the merchants involved in the promotion, in the past also faced with certain irregularities. For example, the e-commerce platform's ' two choice ', depriving merchants of the option to enter multiple platforms, undermining the market diversification of supply and competition pattern.
At the same time, some merchants brush orders, create false trading volume and other behaviors, the same damage to the platform and consumer rights. E-commerce industry development so far, has evolved into GMV (website transaction amount) Trillions of of the important industry, its relationship between the upstream and downstream industrial chain numerous.
That is why, while affirming the technological and service innovations brought about by e-commerce and providing consumers with all kinds of facilities, we should further improve the regulatory system for e-commerce problems so as to purify their ecology and have great social influence. Before this year's 11, regulators brought together the major e-commerce platforms to ' meet ' in advance, which is a necessary step to maintain and upgrade double Ten's e-commerce environment.
In particular, the electronic Commerce Law, which will be implemented from January 1, 2019, defines the responsibilities and obligations of the operators of e-commerce platforms, so that the supervision of electric merchants is legally applicable. This year's double 11 is undoubtedly a preview of the e-commerce law, although the regulations have not yet officially landed, but the continued strengthening of government supervision is an inevitable trend.
In addition to the "blowing" of the symposium of the General Administration of market supervision, there is no shortage of legal and enforcement means for regulation in the process of double ten. For example, the Consumer Rights Protection Act stipulates that if a merchant commits fraud, the consumer can claim three times times the compensation, that is, ' false one to three '.
Because of the information asymmetry between consumers and the platform, it is difficult to identify fake goods and false propaganda, then whether we can explore the inversion of evidence, encounter such complaints merchants and platforms must issue corresponding certificates, by the regulatory authorities receiving complaints to audit the supporting materials? In this way, the cost of protecting the rights of consumers will be greatly reduced.
In addition, in order to prevent the platform, the competition between the merchants and suspected monopolistic behavior, for the exposure of the brush, ' two choose one ' phenomenon, the relevant departments of the investigation and processing is also essential, so that such misconduct is subject to the corresponding legal constraints. Double 11 should become a node to enhance the well-being of consumers and promote the benign development of the e-commerce industry, rather than fake goods, false publicity, brush orders, ' two choose one ' and other bad coin phenomenon across the derivative land. If such phenomena are not completely curbed, consumers, legitimate businesses and platforms will suffer losses.
With the 11 pre-government regulation, we expect the e-commerce problem to be a cliché, but to present a climate of gradual improvement. Double 11 pre-regulation again | The e-commerce problem is a cliché.