October 31, the State administration of market Supervision disclosed, October 30 held to study and implement the "e-commerce Law" (hereinafter referred to as the "Electronic Business Law"), standardize the network of centralized promotional activities of the Administrative Guidance Symposium.
Announcements show that the General Assembly convened Jingdong, Baidu, Amazon China, Dangdang, more, Gome Online, American Regiment, gathered, Suning easy to buy, NetEase Koala, Alibaba, Tencent, only the product will be 13 network operators, research deployment norms network management and centralized promotion activities. At the symposium, the Deputy Director of the General administration of market Supervision Qin informed the network of centralized promotional activities and the regulation of the operation of the 2018 Network Sword Action Plan. Qin said that the market Supervision Department attaches importance to the network of centralized promotion activities of the normative supervision work.
In previous years, the network focused on promotional activities, the main existence of false discounts misleading consumers, false propaganda and illegal advertising, unfair format clauses, ' Brush single fried letter ', restricting the choice of business platform and other issues.
According to the General administration of market supervision, it is hoped that the network operators should conscientiously control the above problems and respond to consumer demands in terms of platform governance, information disclosure, fair competition, protection of consumers ' rights and so on. E-Commerce Research Center director Cao Lei told reporters, in the double 11 before convening this symposium, released an important signal: the general administration of market supervision has been concerned about the annual double ten a major promotion is not only a shopping carnival, but also various types of infringement of consumer rights, business rights, and the platform between the second choice of vicious competition outbreak of the peak,
Need to give appropriate administrative guidance in advance. In addition, Cao Lei said, this year double ten a two new background: first, the electronic commercial law to be formally implemented next year on New Year's Day, so that the corresponding regulatory laws. Double 11 is undoubtedly a touchstone for the imminent implementation of the ' e-business law '; second, the expo will be held, coincides with the double 11 weeks ago, foreign brands and institutions are concerned about China's double 11, if involved in counterfeit, etc., will be additional attention.
"The General administration of market supervision can be said to be proactive, to the various e-commerce platform to remind." Reporters found that the official website disclosed the market under the supervision of the network transaction supervision, anti-monopoly Bureau, the price supervision of the Competition Bureau, the Department of Advertising Supervision, quality Supervision Department, Food Management Division participated in the symposium.
Cao Lei that this means that the general administration of market supervision attaches great importance to this, is the performance of its active implementation of the executive. August 31, the electronic commercial law formally passed.