The development prospects of SMEs are related to business development. On the evening of October 30, the eve of the 2018 shareholders meeting of Alibaba, Ma Yun last letter to the shareholders of Alibaba, the chairman of the board said that the new globalization and new manufacturing is Alibaba. Two historic opportunities that must be seized for SMEs. Following the 'new retail' concept, the concept of 'new manufacturing' may once again occupy the highlands of public opinion.
Letting the world have no hard-to-do business has always been the vision of Ali and Ma Yun. 20 years ago, Ma Yun’s words made thousands of entrepreneurs flood into the e-commerce industry. At this year’s 'Double 11' kick-off meeting, CEO of Alibaba Group Zhang Yong added a adverbial phrase 'in the digital economy era' before the beginning of 'letting the world do not have a difficult business'. 'In the digital economy era, how to make sales more efficient, make marketing more efficient, make manufacturing smarter To make channel management smarter, all Alibaba's work continues to be built around this mission.'
In the letter, Ma Yun used Alibaba as an example to encourage small and medium-sized enterprises. Ma Yun said that Alibaba has experienced such a global twist for the third time in 19 years. Past experience tells us that these twists and turns, anxiety, and friction are hidden behind huge Opportunity, the question is how to change yourself.
Nowadays, SMEs are welcoming transformation opportunities in the pain. Ma Yun said in the shareholder letter that the global economy is experiencing difficulties. Trade, consumption, stock market, and manufacturing all begin to become uncertain. However, Ma Yun still said: 'Today The trade pattern and trade rules of the industrial era have encountered huge problems, which is precisely the opportunity for our globalization.
For the manufacturing industry that is currently facing impact, Ma Yun believes that the future manufacturing industry is the perfect combination of manufacturing and service industry, is personalized, customized and data-based production, is the rebirth of the entire industry. If you can use artificial intelligence, the district Technologies such as blockchain and IoT help manufacturing change and help thousands of manufacturing companies meet future challenges. This will be a common opportunity for Alibaba and manufacturing.
It is foreseeable that the new manufacturing will become another business vocabulary outside the new retail. At this year's Yunqi Conference, Ma Yun did not continue to explain the 'five new', but focused on the new manufacturing. Ma Yun said that the future Manufacturing is Made in Internet. 'Drives the future of manufacturing is data, big data is production data, cloud computing is productivity.'
If the new retail is to return the consumer data to the e-commerce, then the new manufacturing is that the e-commerce returns the data to the factory. After the end-to-end docking and opening of the consumer and production ends, the cost reduction and iteration update will complement each other. It is worth noting that the new manufacturing concept proposed by Ali relies on data and technology. After nearly 20 years of technology precipitation and application scenario practice, e-commerce has sufficient capacity to influence the manufacturing industry. Ali connects the business with its many platforms. And consumers, try to open the production end and the consumer side, based on the accumulation of early resources, Ali will extend the business scenario to the manufacturing industry to bring more incremental space.
In fact, due to the fragmented and increasingly limited incremental space of the consumer sector, the opportunity to seek industry-side opportunities has naturally become a new export for enterprises. It is worth noting that compared to the e-commerce that has taken root from the Internet, mobile payments, and later new retail New manufacturing is difficult to rapidly expand with the demographic dividend. Enterprises need to extend to the source by means of big data, optimizing efficiency, and reducing costs. At present, the manufacturing industry is in a stage of intelligent transformation, facing rising labor costs and industrial upgrading. Pressure, enterprises have a strong demand for efficiency improvement. At the same time, manufacturing is also a huge market that has not yet opened up.
The Internet industry has shifted from traffic priority to efficiency. Internet companies, manufacturers, and brands have begun to rely on consumer-oriented big data to achieve 'on-demand production'. After consumption and production and sales data are exchanged, production information will be directly delivered to manufacturing. Enterprises can achieve flexible customization. Small-volume, customized flexible manufacturing capacity begins to replace labor-intensive industries that are mass-produced and cost-effective. Internet-driven supply chain innovation is driving upstream through demand-based production. Side reform.