On October 29th, hosted by People's Daily, Global Times, China Food News, China Food News Network, the Belt and Road Food Industry International Summit was held in Beijing. Representatives of food industry-related industry associations, representatives of international institutions, experts and scholars, authoritative media Representatives of food industry-related enterprises attended the summit. Among them, as a refrigerator company closely related to food, Haier was invited to participate in the International Food Summit of the Belt and Road Food Industry on behalf of China Refrigerator.
With the globalization of the economy, the trend of regional economic integration has become more prominent, and international economic exchanges and cooperation have become more frequent. In the process of promoting the construction of the “Belt and Road”, China and the countries along the “Belt and Road” have achieved cross-border food. On the one hand, China's food enterprises have accelerated the development of overseas markets with the help of the “Belt and Road”, and many foods have gone abroad. On the other hand, the food trade between China and the countries along the 'Belt and Road' has shown an increasing trend, and a large number of foods have also been introduced into China.
According to statistics, as of 2016, more than 50 foods along the 'Belt and Road' countries have entered China through e-commerce. Among them, the Southeast Asia region represented by Indonesia and Malaysia is the most active food trade, accounting for more than the trade. 70%. From the introduction of food, including Sri Lankan Ceylon black tea, Chilean cherry, Mexican avocado, Vietnam, Malaysian coffee, Georgia, Moldova, Bulgarian wine, etc. The introduction of these foods has greatly enriched people's material life.
It is reported that foods from all over the world bring consumers a new dietary experience, but also how to store them to ensure the fresh nutrition of the ingredients. At present, China has hundreds of refrigerator brands, but most refrigerator products are due to technical constraints. Coffee and other dry goods resurgence, meat thawing bleeding water and other problems, it is difficult to retain the nutrition of the ingredients. This time Haier can be invited to participate in the China Refrigerator Summit, mainly due to its original technology to achieve zero distance from the user, can be customized for different ingredients Fresh storage plan.
Taking the Haier banquet refrigerator on display as an example, for the fruit and vegetable ingredients, the Haier banquet refrigerator uses the fine-control micro-channel technology to achieve the on-demand air supply to the temperature of each area of the refrigerator through 8 kinds of air supply modes. It solves the problem of accelerating nutrient loss due to repeated refrigeration. For coffee, tea and other dry food ingredients, the refrigerator uses dry and wet storage technology, finely separates dry and wet areas, and creates 45% and 90% humidity environment for dry and wet areas, ensuring Fruit and vegetable ingredients do not lose water, dry goods do not return to the tide. For cattle and mutton from abroad, the refrigerator uses intelligent thermostat technology to achieve freezing temperature and prevent nutrient loss.
In addition to providing solutions for 'introduced' products, Haier Refrigerator also actively responded to the 'One Belt, One Road' strategy to achieve 'going out' and continuously integrated Haier's model into the overseas market development process, from 'product export' to ' The leap of model export has innovated a new way for Chinese enterprises to “go global”, and finally achieved double sales and high-end lead in many global markets. This is also the result of Haier’s practice driven by the human-in-one model.