In the context of consumption upgrades, the smart home industry has attracted many IT and retail giants from home and abroad to enter, and is slowly entering the family. The rapid development of the smart home market has also attracted more and more companies to join. Whether it is a traditional home business, or the industry giants in the fields of Internet, hardware, home appliances, etc., they have laid out smart homes, and want to share a piece of it.
Analysis of the development status of the smart home industry - the index continues to fall, the polarization is obvious
According to statistics from the Prospective Industry Research Institute's “Smart Market Equipment Industry Market Preview and Investment Strategy Planning Report”, the Smart Home Index continued to fall since November 14 last year. As of October 22 this year, the Smart Home Index fell 43.46. %, while the Shanghai Composite Index fell 23% in the same period. The decline in smart home concept stocks has been more significant this year. As of October 22, HKUST News fell 40.26%, Midea Group fell 25.62%, and Qingdao Haier fell 19.65%.
Among the 30 smart home concept listed companies, there were 14 companies that reported a year-on-year increase in net profit in the first half of this year, and 16 companies with net profit declines year-on-year. There are obvious polarizations. Among them, Anjubao, Xiaocheng Technology 2 companies In the first half of this year, net profit increased by more than 100% year-on-year. In addition, as of October 22, 22 companies have announced third-quarter performance forecasts, 10 companies have achieved positive results, and 12 companies have experienced year-on-year declines. Differentiation status.
Meeting the consumption upgrade, companies have entered the smart home industry
Traditional manufacturing enterprises have accelerated the pace of transformation to intelligent, vying for the smart home market cake, home appliances have shown a trend of collective intelligence, building a smart home appliance ecosystem has become the focus of industry competition.
Many traditional manufacturing companies have entered the smart home industry, which makes the competition between smart home peers increasingly fierce. With the popularization of the smart home market, consumers' habits are gradually being cultivated, such as TVs, refrigerators, washing machines, air-conditioning products, etc. Core products are beginning to move toward smart, healthy, energy-saving and other directions.
The huge market capacity of smart homes has sparked beauty, and traditional manufacturing giants such as Haier have entered the market. In order to increase the market share of smart home products and expand the market share of smart home products, home appliance manufacturers can only continuously improve production processes and improve product quality. In order to gain competitive advantage, the data of the forward-looking industry research institute shows that the overall output value of smart home appliances will exceed one trillion in 2020, and the output value of intelligent hardware will be about 600 billion yuan. As the enterprise will seize the home Internet entrance and control center in the future, layout The three key hardware devices of the new smart ecosystem, smart phones, smart TVs, and intelligent routers will be the key layout objects of the enterprise.
Smart home lacks an open form ecosystem, and there is an urgent need for interconnection
A company's profit in the first half of this year was good, with a growth rate of about 40%. The increase in profit mainly comes from the surrounding supporting household products. However, in the process of home decoration, the biggest problem currently facing is that the surrounding intelligent products cannot be completely connected. stand up.
If the refrigerator can be connected, the storage inside can be connected with the storage space in my cabinet. It can be sensed by the sensor. After you have any idea, you can slowly take it all. Intelligent connection is now. Now the intelligence is more on the single item, what you can feel, such as more automation. Currently, the investment in research and development is increasing, and the problem of interconnection and interoperability of smart home products is changed. Due to the low barriers to entry in the market, the impression of traditional smart homes in the mainstream urban population is still expensive, extravagant, impractical, poorly stable, and poor user experience.
The whole industry, to be honest, from the supply chain to the standards of this industry, to the design and quality control of this product, many small factories, or some traditional lock factories in the past, it is actually possible in this circuit design After too cost-oriented, it caused some design flaws.
Smart home products are now more than just adding sensors, WiFi and App. Many smart home products lack disruptive technology. Smart homes are still difficult to form a qualitative difference with traditional home products. In addition to being e-commerce platform With smart door locks, smart speakers and other explosive products, smart homes are not as explosive as the mobile Internet and smartphones.
At present, what we have seen in the market, the so-called smart home products, on the whole, is still a relatively thick application-level product, has not really explored some consumer experience pain points, or more is in the existing On the basis of the home products, adding some Internet interfaces, the experience of consumers is still limited. In the long run, it is still necessary to explore or actively create smart home products that truly meet consumer needs and solve consumer pain points.
The future market space of smart homes is huge, ushered in the golden age of development or a new wind in the industry.
With the rapid spread of Internet of Things technology and 5G technology, smart home enterprises are constantly conquering technical bottlenecks, and the industry will usher in a golden age.
At present, the overall penetration rate of smart homes in China is still relatively low, less than 1%. As a segment of the Internet of Things, smart homes have great potential in the future. At present, the domestic market is probably the future market size, which is the whole industry. The output value can be as large as one trillion scale, that is, the future consolidation space is still relatively large. Relatively speaking, we are more optimistic about traditional home appliance leading enterprises, as well as Internet giants and technology companies, mainly leading enterprises in the industry.