OPPO R15x new product launch | positioning the mid-end mobile phone market

On October 24th, the OPPO R series OPPO R15x is officially launched. The R15x continues the R series design gene, combining fashion design and innovative technology, with light-screen fingerprint, 3D condensing body, water drop screen design and other products. Advantages, and launched two colors of nebula gradient and ice extraction silver, 6GB+128GB is priced at 2499 yuan.

Screen fingerprint + water drop screen + 3D condensing body

In appearance, the R15x has two different colors: the nebula gradient and the ice extraction silver. The 3D gradient body makes the color more vivid and more textured, while adding a condensed pattern to the gradient shape of the fuselage, different angles The light condenses on the back of the phone, making the R15x shine like a jewel. The R15x uses a resolution of 2340*1080, a 6.4-inch OLED screen, a unique drop screen design, with a drop of water droplets that are about to fall, giving the phone a whole Some vitality.

At the same time, the R15x is equipped with a light-sensitive screen fingerprint, which can be unlocked with a single click. When the fingertip presses the screen, it can stimulate the brilliant light effect, and the fingerprint information is transmitted to the screen fingerprint sensor at the same time. The whole process is completed in one go. On the other hand, the user experience is simpler, faster and more convenient, and supports fingerprint unlocking, mobile payment, application encryption, security verification and other applications.

The OPPO R15x is equipped with Qualcomm Snapdragon 660 platform, and the 6+128GB memory combination meets the daily needs of most users. In terms of taking pictures, the R15x is equipped with a front-facing 25 megapixel camera that recognizes 296 feature points on the face, with a new AI beauty. The algorithm analyzes skin texture information in milliseconds. The 8 million beauty database is a user-intelligent matching exclusive beauty program. In terms of games, OPPO R15x also includes "King of the Glory", "Crossing the FireWire", "Wild Action", "Jesus Survival: More than ten games including the Stimulating Battlefield are optimized for the game, and the game is intelligently identified. The mobile phone resources are intelligently allocated according to special scenes such as team battles. It is smarter and more convenient to deploy mobile phone performance, so that the game runs more. Smooth, power saving.

Continue the excellent gene of R series, locate the mid-end mobile phone market

As a new model of the OPPO R series, the R15x is mainly for the mid-end mobile phone market. It is designed for young people who are pursuing technological innovation. The R15x continues the R-series product style, strength and value, and has excellent price advantage.

As a mid-end screen fingerprint mobile phone, R15x makes up for the market vacancy left by OPPO R17 at the price of 2000-3000 yuan, satisfies the needs of different user groups, and perfects the product line of R series. This year R17 After the series went on the market, it has already triggered a double harvest of word-of-mouth sales. As a reserve army for the R17 series, I believe that the R15x will continue the excellent results of the R series!


On October 24th, the OPPO R series OPPO R15x is officially launched. The R15x continues the R series design gene, combining fashion design and innovative technology, with light-screen fingerprint, 3D condensing body, water drop screen design and other products. Advantages, and launched two colors of nebula gradient and ice extraction silver, 6GB+128GB is priced at 2499 yuan.

Screen fingerprint + water drop screen + 3D condensing body

In appearance, the R15x has two different colors: the nebula gradient and the ice extraction silver. The 3D gradient body makes the color more vivid and more textured, while adding a condensed pattern to the gradient shape of the fuselage, different angles The light condenses on the back of the phone, making the R15x shine like a jewel. The R15x uses a resolution of 2340*1080, a 6.4-inch OLED screen, a unique drop screen design, with a drop of water droplets that are about to fall, giving the phone a whole Some vitality.

At the same time, the R15x is equipped with a light-sensitive screen fingerprint, which can be unlocked with a single click. When the fingertip presses the screen, it can stimulate the brilliant light effect, and the fingerprint information is transmitted to the screen fingerprint sensor at the same time. The whole process is completed in one go. On the other hand, the user experience is simpler, faster and more convenient, and supports fingerprint unlocking, mobile payment, application encryption, security verification and other applications.

The OPPO R15x is equipped with Qualcomm Snapdragon 660 platform, and the 6+128GB memory combination meets the daily needs of most users. In terms of taking pictures, the R15x is equipped with a front-facing 25 megapixel camera that recognizes 296 feature points on the face, with a new AI beauty. The algorithm analyzes skin texture information in milliseconds. The 8 million beauty database is a user-intelligent matching exclusive beauty program. In terms of games, OPPO R15x also includes "King of the Glory", "Crossing the FireWire", "Wild Action", "Jesus Survival: More than ten games including the Stimulating Battlefield are optimized for the game, and the game is intelligently identified. The mobile phone resources are intelligently allocated according to special scenes such as team battles. It is smarter and more convenient to deploy mobile phone performance, so that the game runs more. Smooth, power saving.

Continue the excellent gene of R series, locate the mid-end mobile phone market

As a new model of the OPPO R series, the R15x is mainly for the mid-end mobile phone market. It is designed for young people who are pursuing technological innovation. The R15x continues the R-series product style, strength and value, and has excellent price advantage.

As a mid-end screen fingerprint mobile phone, R15x makes up for the market vacancy left by OPPO R17 at the price of 2000-3000 yuan, satisfies the needs of different user groups, and perfects the product line of R series. This year R17 After the series went on the market, it has already triggered a double harvest of word-of-mouth sales. As a reserve army for the R17 series, I believe that the R15x will continue the excellent results of the R series!

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