Coveris opens up a revolutionary new packaging solution for the fresh meat industry, and its latest innovative packaging model for Morrisons combines sustainable sourcing, plastics reduction and recyclability to help retailers and packaging manufacturers through a full-circle packaging model Follow the British Plastics Use Agreement.
Coveris waives the use of printed FSC or PEFC cardboard backing boxes as a black plastic box, which is difficult to recycle and has been converted to a groundbreaking new VSB packaging that can reduce plasticity by more than 50%. More than 50 tons of consumer plastic waste.
This type of packaging can significantly reduce the carbon footprint and is made from more than 75% of renewable materials to achieve sustainable development from the source.
Compared to previous packaging, which is not recyclable due to a variety of substrates, the new packaging combines existing vacuum-shrinkable PE films with new recyclable sheets, which can be extensively recycled according to OPRL guidelines, with a recovery rate of up to 80%. Good waste utilization.
The new box combines the high-quality look of the black box with the new versatility, the recyclable benefits of a full paper bottom box (up to 8 HD or traditional flexo), without the need for additional printing components such as cover film and backplane labels, The unique appearance and touch. The packaging also has superior barrier properties and sealing properties, as well as easy-to-open seal. It is a perfect combination of environmental benefits and high-performance functions. It also proves that sustainable packaging can also be used both internally and externally.
Meat products using the new VSB box are now available at Morrisons stores across the country and are currently found in 14 'best' cooked meats including ham, chicken, turkey, beef and pork.
As part of a six-month market development project, the brand works with Morrisons chain stores to provide innovative, sustainable packaging alternatives for meat packaging. The new packaging model is also available to packaging manufacturers and retailers. Leading demonstration of strategic solutions to provide more product cycle solutions.
Chris Elliott, Packaging Manager of Morrisons Manufacturing Group, said that during the launch and collaborative development of the new VSB box, 'At Morrisons, we focus on listening to customer feedback. They asked us to find ways to reduce packaging, especially plastic packaging. Now We have removed a lot of plastic and improved the overall packaging by replacing all the plastic packaging of the Best Range series of cooked meat with a new cardboard back box. We hope that our customers will be excited about this new innovation like us.
Rob Court, Director of Business Development at Coveris Paper, also said, 'Our new vacuum packaging means a major industry breakthrough in the development of fresh meat products. Given the rapid growth and standardization of plastic packaging in recent years, we are very happy to offer now. More sustainable alternatives to cardboard can match the performance of plastic packaging, and can be a step forward in the packaging industry.