A large number of lunch boxes are dotted with green plants, forming a huge golden arch - a conference venue with this art installation as the background, McDonald's China announced a project called 'Scale for Good' (a small step for us, the world's A big step)'s sustainable development plan.
One of the plans is that from November 1st, 2018, McDonald's in Beijing's 10 restaurants will pilot the 'sippy cup-free cover' and the initiative to provide straws to encourage consumers to reduce the use of straws. .
From the picture, the structure of the straw-free lid and the hot lid is similar. It is suitable for common beverages such as cola and sprite, but the final acceptance of the consumer requires further market inspection.
'I think (the key is) is the interaction with consumers, that is, how to educate them (try to use less straw), 'McDonald China CEO Zhang Jiayin explained, 'Of course there are some more difficult, such as pearl milk tea - Pearl does not have a straw to suck up, we have no solution yet, and we need a little research and development.'
In addition to plastic straws, McDonald's China is also reducing the use of packaging and plastics. In 2015, McDonald's China has discontinued the packaging of the wheat spicy chicken, the wheat ayu and the sizzling chicken leg, into a single-layer wrapping paper. , reducing the amount of paper used in related products packaging by nearly 80%. The amount of packaging paper for French fries boxes, pie boxes, hamburger wrappers, napkins, happy food cartons, etc. has also been reduced by about 20%. In earlier 2007 McDonald's China is the first to offer paper take-away bags. Over the past decade, the company has reduced the number of plastic bags used by more than 2 billion. The whirlwind plastic cups have been replaced, and the plastic knives and forks have been resized.
Now, McDonald's China has proposed a further sustainable development plan: Before 2020, 100% of the paper food packaging used in China will come from the raw materials certified by the Forest Stewardship Council (FSC) or the Forest Certification and Accreditation Scheme (PEFC). From the end of 2018 to 2022, McDonald's China will open more than 1,800 green restaurants, accounting for more than 95% of all new restaurants. Related restaurants will meet the 'Energy and Environmental Design Pioneer Rating (LEED)' in the US Green Building Council's indoor Design and construction 'category certification standards. From restaurant location and design, building materials and construction, to energy management, the city reduces environmental impact and promotes energy conservation and emission reduction.
In fact, for McDonald's, reducing plastic straws and packaging is an initiative to adapt to the industry's development trend.
Food and beverage companies are facing increasing pressure on environmental protection and plastic restrictions. In January 2018, British Prime Minister Theresa May said that it would remove all avoidable plastic waste within 25 years. May 28, 2018 The European Union has published a draft of a comprehensive 'plastic limit order' – including disposable plastic products such as plastic swabs, tableware, and straws, which are subject to strict restrictions. EU member states must recycle 90% of disposable plastic beverage bottles by 2025.
In January 2018, the coffee chain brand Costa announced that it would stop supplying plastic straws and replace them with non-plastic products. On July 9, 2018, Starbucks announced that it will no longer use plastic straws by 2020, and will also use a recyclable cup. The lid replaces the plastic straw. The lid looks like a sippy cup for children. The lid has a raised drainage groove for drinking directly.