Since the listing of the Hangzhou Internet Court, many celebrity dispute cases have been accepted, there are public welfare celebrities, and there are stars in the film and television circles. Recently, another film and television big coffee entered the Hangzhou Internet Court. He is Andy Lau.
Liu Dehua sued Zhejiang Science and Technology Co., Ltd. The case was a portrait right, name right infringement dispute. On October 23, the Hangzhou Internet Court officially accepted the case and will hold a trial in the next day.
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'Give me a cup of forgetful water, change my life without tears.' In the 1990s, Andy Lau's song "Forget Love Water" was popular throughout the country, until now, this song is still popular.
However, precisely because of this song related to 'water', Andy Lau was eyeing some companies that made water purifiers.
Searching online for 'Andy Lau, water purifier', will immediately pull out a lot of pictures and introductions of brand water purifiers, and the title is very conspicuous: 'Hong Kong Emperor superstar Andy Lau endorses listed companies to share water.'
In the advertisement picture, Andy Lau is wearing a suit, smiling, and his signature next to the half-length photo. At first glance, he will take it for granted that Andy Lau is the spokesperson of the brand.
With the superstar 'sit' in the town, the advertising effect is natural. In addition to the mass spread on the Internet, this water purifier is also on the headlines of a well-known media.
However, Andy Lau’s brokerage company soon noticed the ad.
As early as July 2016, Andy Lau's brokerage company 'Hengtai Haoyu Co., Ltd.' publicly issued two declarations, denying Liu Dehua's endorsement of the water purifier.
As stated in the statement, Andy Lau has never and has no plans to endorse water purifiers and water purifier related products, and has not authorized any company to use his own portraits, names or signatures on water purifiers and other related products. , the network, the relevant publicity and reports appearing in the media are all fabricated false advertisements and false news.
The brokerage company also stated that for the above-mentioned infringement, the company will investigate and retain the right to legal prosecution.
Despite this, in recent years, there are still companies that do water purifiers, 'I am going my own way', continue to use Andy Lau's photos and signatures to advertise.
4. Finally, Andy Lau filed a complaint and brought the company to court.
The plaintiff believes that the plaintiffs have been engaged in performing arts for more than 30 years. They are well-known in the Mainland, Hong Kong, Macao and Taiwan, and even the world's actors and singers. Their portraits and names have a high reputation and commercial value. The defendant is for profit, without the permission of the plaintiff. In the case of authorization, the use of the plaintiff's portrait and name and signature on the product and packaging ruined the plaintiff's spiritual interests and economic interests. The plaintiff repeatedly requested the defendant to stop the infringement and failed to appeal to the court.
Liu Dehua proposed four lawsuits:
1. Requesting the defendant to immediately stop the infringement of the plaintiff's portrait right and name right, and compensate the plaintiff for the loss of the portrait fee and other losses of RMB 2 million;
2. Request to order the defendant to publicly publish an apology statement on the national publicly-issued newspapers and today's headlines approved by the plaintiff, the official Weibo of the defendant, and the official WeChat public account of the defendant;
3. Requesting the defendant to compensate the plaintiff for a notary fee of RMB 10,000;
4. Request to order the defendant to bear all the costs of the case.