Product quality is the lifeline of products and even brands. The beauty of the refrigerator is deep in this way. Under the empowerment of the group, the company will focus on intelligent preservation, and open the 'smart preservation era'. This year, the US refrigerators have entered the era of intelligent preservation, and the product preservation ability and quality have been upgraded. .
The quality of the products is good, the sales volume and word of mouth are the best proof. In the past two quarters, the sales of the US intelligent fresh-keeping refrigerators continued to be at the forefront of the smart refrigerator market, and the sales of the US high-end refrigerators (6000+) increased by 22% year-on-year. The sales of microcrystalline products accounted for 13% of the overall sales of refrigerators in the United States.
'Dish is placed in my refrigerator, 7 days is still fresh'. - US smart storage refrigerator user extract
The refrigerator is used as a daily high-frequency household appliance, and it is related to the whole family's food and beverage. When consumers choose, it is especially important for preservation and product quality. The current consumer demand for preservation has been from bad to original. The US refrigerator has penetrated the consumer. Investigate and understand the pain points of users, and continue to conduct in-depth research on food preservation. The commonly used ingredients in the household include 25 kinds of fish, 17 kinds of meat, 5 kinds of poultry, 44 kinds of fruits, 60 kinds of fruit stems, 22 kinds of dry goods. Nearly 200 kinds of ingredients, from the temperature, humidity, gas, light and nutrient value, a 5-D integrated depth study, through artificial intelligence, completely bid farewell to the traditional mechanical preservation mode, intelligent identification - cloud data - intelligent algorithm - intelligent control of the beauty Refrigerator intelligent preservation mode, re-establishing new standards for intelligent preservation research.
In the past two years, Midea Refrigerator has made many breakthroughs in the preservation technology. From the interview of the previous temperature and humidity control technology, to the beginning of 2018, it successfully broke the industry's meat preservation problem, the world premiere of 'micro-crystal fresh' technology, officially opened the intelligent preservation Times. On June 12, 2018, Midea's microcrystalline refrigerators were launched worldwide, with a high-end layout at a price of 13,999-34,999 yuan. They are positioned in the elites of the society and urban white-collar workers, and they are strong in the smart preservation field and the smart refrigerator market. It shows the confidence of Midea's refrigerator in the microcrystalline refrigerator series. The beautiful intelligent fresh-keeping refrigerator BCD-630WKGPZV equipped with this technology also won the German Red Dot Award and the Epland Award for its excellent product concept and fashionable design. Product awards and gold awards four awards.
'The first refrigerator is beautiful, it took 6 years, the family has children, and changed to a smart and large space'. - US smart fresh-keeping refrigerator user extract
The gold cup silver cup is not as good as the consumer's reputation. The beautiful refrigerator is concentrating on absorbing user feedback, constantly upgrading the technology and products, and the quality is getting better and better. The consumer's repurchase and sales are the best proof. In mid-September 2018, the US intelligent preservation After the launch of the refrigerator micro-crystal series in March, the sales volume of the products officially exceeded 10,000 units, and the total sales exceeded 100 million yuan, leading the intelligent preservation era with bright results.
During the two-section promotion period, Midea Refrigerator launched the 183-day quality promise of 'not fresh, returning' for the micro-crystal series refrigerator. In addition to the 15 days free return of the state, the user will enjoy the exclusive return of 168 days of exclusive refrigerator refrigerators. Up to 183 days of return and exchange period, refresh the industry return policy standards. Let consumers buy with confidence, experience the wisdom and fresh life brought by the beautiful smart fresh-keeping refrigerator. This is also the performance of the beautiful refrigerator product quality and preservation ability.