The United States said that the merger of Little Swan stock price is reasonable | does not rule out the force of the whole category

A few days ago, Midea Group and Little Swan A announced that Midea Group will convert the merger of Little Swan by issuing 342 million A shares. Subsequently, Midea Group received an inquiry letter from Shenzhen Stock Exchange. On the evening of October 28 The US group issued a reply to the Shenzhen Stock Exchange's inquiry letter, explaining the rationality of the conversion price and the necessity of absorbing the merger. It is understood that Midea Group and Little Swan A will resume trading on October 29. .

For the merger, Fang Hongbo, chairman of Midea Group, said that after the reorganization, the United States should not only further strengthen the size of the swan, but also make the swan a globally competitive brand for the high-end market. At the same time, it does not rule out With the help of the beautiful platform, the realization of Little Swan's comprehensive strength in all categories of products.

In-depth promotion of industrial integration between the two sides

On the evening of October 28th, Midea Group issued an inquiry letter to reply the announcement, explaining to the Shenzhen Stock Exchange in detail the rationality of the pricing mechanism for the merger and absorption merger. The US group said that the US group's share price is 42.04 yuan / Shares, there is no premium for the average price of 20 trading days before the pricing benchmark date, in line with market operating practices.

In this transaction, the conversion prices of Little Swan A shares and B shares were 50.91 yuan/share and 48.41 Hong Kong dollars/share, respectively, which were 10% and 30% higher than the average price of the previous 20 days before the pricing benchmark. Although the conversion price is still 21.01% premium to the B-share conversion price, the relative price difference has narrowed compared with the final closing price before the pricing benchmark date, taking into account the market and historical factors, taking into account the Little Swan A-share and B-share investors. interest.

Jiang Peng, director of Midea Group Investor Relations, told the reporter of “Daily Economic News” that the decision to merge the shares and absorb the merger is based on deepening the integration of the two industries, maximizing the synergy and improving the overall long-term competitiveness. The relevant rules and regulations and the market's customary rules, in order to protect the rights of investors on both sides as the basic principle.

Both parties integrate global business

The reporter of "Daily Economic News" noticed that in the announcement of the Midea Group on the evening of October 28, the company explained that the import of the home appliance industry was affected by the adjustment period, and the US Group as the home appliance industry As the leader of the washing machine industry, Little Swan has maintained a good overall business situation, but its growth rate has also shown a certain degree of decline. Midea Group and Little Swan need to improve the company's development strategy to cope with the new situation of the industry.

In addition, the washing machine is one of the core products of white goods. Faced with the obvious slowdown in the growth of the washing machine industry, and the current trend of smart home systems at home and abroad requiring a full-category development model, Little Swan is limited to single product (washing machine) operation. Mode, it is difficult to fully demonstrate its product strength, cost, efficiency and other advantages in the future international competition, the future growth space is greatly restricted.

In the eyes of the industry, Midea Group absorbed the merger of Little Swan, which is intended to expand its own size and strengthen the Little Swan brand.

Fang Hongbo also said that after the reorganization, the United States must not only further strengthen the size of the swan, but also make the Little Swan a brand for the high-end market. At the same time, it does not rule out the use of the US platform to realize the Little Swan in the whole category. The full strength of the product. Little Swan's original research and development, marketing, channels, after-sales, production system remains unchanged, its place of registration, employee employment, profits and taxes still in Wuxi.

On the evening of October 28th, Midea Group also said in the announcement that after the completion of the merger, the two parties will fully integrate the global business and carry out comprehensive cooperation in the field of globalized 'Smart Home + Intelligent Manufacturing'.

Midea Group told the "Daily Economic News" reporter that Midea and Little Swan will deepen their integration, complement each other's advantages, integrate the company's internal resources, further enhance market share through brand synergy, optimize the industrial chain, and maintain the stability of upstream and downstream relations. Promote synergies between the two sides in upstream procurement, downstream user demand mining and global strategic customer network maintenance.