Haier's continued ability to promote the industry's ' silk wash ' standard will also be an effective driver for the industry's high-end upgrades. Global Conference on the Conservation of ecologic

October 28-30th, the Global Conference on the Conservation of Ecological technology held at the National Convention Center in Beijing, from Germany, Japan, Korea, the Netherlands, Switzerland and domestic washing equipment, textiles, detergents three industries more than 200 experts and related business representatives, on the new way of washing, consumer behavior, washing machine development trends and other areas of the topic Open discussions and share.

On-site, GLT authorized Haier washing machine to develop ' silk wash ' standard, fill the industry blank.

Focus on the consumer demand on-site release of the Wash Habit Investigation report

It is understood that GLT will be ' net, static, beautiful, fine ' four directions, mining consumer pain points, mining consumer pain point root causes, analysis of fabric care, accelerate industry technology iterations, to provide users with high-quality washing experience. At the opening ceremony of the morning of 29th, the organizers released the results of the ' 2018 Chinese consumer Care Habits Survey Report ' (hereinafter referred to as the ' report ') and the ' 2018 consumer ten-point story selection '.

Through the understanding of consumer behavior habits, listening to consumer voice and demand, and constantly research and development to improve product quality and consumer sense of advanced technology standards to meet consumer demand for quality consumption. The report shows that the top five of the washing machine indicators consumers care about are washing capacity, consumption of water, ease of cleaning, noise and wear.

Consumers of the washing machine is not satisfied with the indicators of the top five are noise, water consumption, stain washing is not clean, long laundry time, large power consumption. In silk washing, 35.55% of consumers choose washing machines, 54.35% hand washes, and 10.1% of consumers choose laundries.

No washing machine washing silk reason, wear large accounted for 71.76%, easy shrinkage deformation accounted for 54.07%, in addition to wash not clean and fade also occupy a considerable proportion. For the consumer ' silk wash pain point ', the conference output ' silk wash ' standard, testing, certification of integrated solutions.

The solution aggregates silk, detergent, washing machine three industry strength, joint research and development standards, the development of standard sample, is the field of cross-border integration innovation first attempt.

Cross-border convergence innovation launches ' silk wash ' solution Silk as the origin of China, both cultural characteristics and quality symbols of products, the problem of washing is a long-term consumer pain point. Around the ' silk wash pain point ', the conference presents a ' silk wash ' solution and publishes the ' Silk Wash ' certification logo.

Through the polymerization of washing equipment, detergents, textile three industry leading technology, joint research and development of machine washable silk products evaluation standard, silk detergent evaluation standards and washing machine wash process evaluation standards, promote group standards, certification marks and technical cooperation promotion. It is reported that the ' silk wash ' scheme for the silk detergent, silk washing machine, washing machines washable silk products of the three categories of product group standards have been approved to project.

China ' Silk wash ' first batch of national standard samples have also passed the National Standard Sample Technical Committee electronic Test Standard sample Professional Working Group of Experts in the evaluation of the trial, was formally accepted by the National Standard Sample Technical Committee.

Haier washing machine authorized to develop ' silk wash ' standard

At the scene, as the world's washing machine trend maker, Haier washing machines became one of the first group standard lead units in ' silk wash ', and provided the first batch of silk washing standard samples for drafting and formulating standards. For thousands of years, silk fabrics are the industry's most difficult to wash. Hand wash time is complicated, dry cleaning mixed washing is not healthy, machine wash easily lead to wrinkles, easy to lose luster and hook silk. In response to this difficult problem, Haier washing machine integrated Europe's largest high-end fabric care products team, developed to achieve anti-wrinkle, anti-damage, anti-tick, color-preserving ' silk washing ' washing machine standard sample products-air washing machine, for silk, cashmere, leather, gold jewelry and other 18 types of 40 fabrics to provide care programs.

Its users ' circle of friends ' has many high-end fashion personalities, such as Princess Dubai, Sheriff of the United States and Queen Malaysia. It is learnt that, in addition to be authorized to lead the development of ' silk washing ' standard, Haier washing machine will also be in the sub-forum to share the air washing high-end clothing care, washing machine Direct drive technology and the application of clean-free technology.

In addition, the Casa di Air wash is awarded the ' Global Wash Care ' best experience Award. Under the guidance of the ' People single one ' mode, Haier washing machine along the high-end users, convenient wash demand trend, with the core technology of continuous iterative implementation of industry trends, with an open ecological integration layout to achieve user experience improvement.