The air-conditioning industry has never lacked innovators who have the courage to do so, and more frequently staged the 'later survivors' revolutionary drama. As an innovator of the Internet era, Meibo Air Conditioning detonated the industry again on October 29: The day Meibo air-conditioning and Suning Tesco multi-format The strategic cooperation conference was held at Suning Tesco headquarters. Mr. Gan Jianguo, General Manager of Meibo Air Conditioning Marketing, Wang Zhenwei, President of Suning Tesco Air Conditioning, and relevant leaders from China Household Appliance Service Maintenance Association, China Household Appliances Business Association, industry mainstream media attended the meeting, witnessed The signing ceremony of the strategic cooperation between the two major enterprises in the three years of 1 billion yuan.
Zhang Yanbin, vice chairman of the China Household Electrical Appliances Service Maintenance Association, believes that as an air conditioner innovator born in the Internet era, Meibo Air Conditioning has been promoting the transformation of industrial development since its inception. In the spirit of 'innovation, transformation'. To the world's first shared air-conditioning, Meibo ranks among the mainstream brands in the industry. This time, it has reached a comprehensive strategic partnership with Suning Tesco, and it is an alliance between mainstream brands and mainstream channels, which will break the brand structure of air conditioners. This year's double 11 home appliance market campaign plus code.
Multi-business cooperation, Meibo air-conditioning thickening and detonating all channels
The cooperation between Meibo Air Conditioning and Suning Tesco mainly includes one core strategy, five major industry dimensions and one innovation standard. The three are synergistically aggregated into a combination of strategic upgrades of Meibo air-conditioning market strategy. Among them, one core is the achievement of both parties. The strategic goal of 3 years of sales scale of 1 billion yuan. The 5 dimensions, Meibo air conditioner will be around Suning Tesco main station, Cat Ning store, nearly 3,000 retail cloud stores in the 4-6 market, Suning and Suning services Wait for strategic cooperation.
3 years and 1 billion for an innovative air-conditioning enterprise in the Internet era, it is not a small number. Behind it is the mega-transformation of Meibo air-conditioning market layout, marketing model and channel platform. Suning Tesco is the key channel for China's air-conditioning industry. The main battlefield of big mainstream brand competition. And Meibo Air Conditioner's hand in hand with Suning Tesco will mean to accelerate the switching and upgrading from the emerging market such as shared air conditioner to the mainstream market, compete with the mainstream brands in the industry, and compete with the products. Confidently vying for the big cake in the industry.
The channel is still the iron law that has not changed in the air-conditioning industry. In the era of Internet revolution, Meibo Air Conditioning just seized the lifeline of this market. In cooperation with Suning Tesco, Meibo Air Conditioning makes full use of Suning's full platform and multi-format The characteristics and advantages of the Suning Mall, Cat Ning store, Suning Yundian in the third- and fourth-tier markets, Suning shopping, Suning after-sales service and other five dimensions deepening cooperation, making the cooperation area more extensive and more business.
In addition, service innovation can be described as a highlight of this cooperation. Meibo air-conditioning '365 days only change or not repair' this service new standard, completely subverted the previous service commitments mainly to repair, warranty period as the standard of traditional standards, Instead, the service will be changed from the repair service to the '365-day free experience'. This is undoubtedly the first service innovation for the air-conditioning industry, which is bound to lead the service upgrade of the entire industry.
Gan Jianguo, general manager of Meibo Air Conditioning Marketing, said, 'Suning, as one of the Chinese retail giants, is an important platform and channel for Meibo Air Conditioning to become bigger and stronger. 3 billion yuan is just the beginning, through products, channels and services. Cooperation, Meibo air-conditioning will occupy a place in the era of change in the air-conditioning industry'.
The ace channel Suning is easy to buy, and the energy-efficient Meibo air conditioner is gorgeous.
Through this strategic cooperation with Suning Tesco, it is not difficult to see that Meibo Air Conditioning intends to break through in the traditional industry pattern and seek the ambition and ambition of breakthrough innovation development. Wang Zhenwei, President of Suning Tesco Air Condition, publicly stated that Suning will flow from Entrance, membership resources, promotion of communication resources, after-sales service system, etc., to empower Meibo air-conditioning brand.
In terms of traffic, Suning will provide the strongest support to the Meibo brand with the easy-to-buy main station, Maoning Store, nearly 3,000 retail cloud stores in the 4-6 market, Suning Shopping, Suning Service and other dual-line traffic portals. The easy-to-buy eight industries have gathered 600 million member users, together with Suning's rich three-dimensional promotion and dissemination resources, will be fully opened, open to Meibo, and become a strong support for brand volume.
Since the cold years of 2019, the fatigue and inflection point of the air-conditioning market has gradually emerged. At the same time, the channel changes, the Internet + wave and the rise of quality consumption and other factors have superimposed, allowing the market to add multiple variables in the beginning of the turning point. Facing this situation, Dare to dare to do the Meibo air conditioning big action constantly: whether it is landing Suning Tesco and other champion channels and first-line brand contest, or '365 days only change is not repaired' the first move, are confidence in product, technology and innovation strength.
From the 2019 new cold year channel, the country opened frequently to grab the spot, to renew the official sponsor of the New Zealand national men's basketball team; from the big screen live broadcast to Zhejiang Satellite TV "this is the slam dunk" to seize the Guangzhou South Railway Station, Zhengzhou East Station, Wuhan Station and other gold Resources; from the shared air conditioning 2.0 era free landing detonation to today's multi-format strategic cooperation with Suning Tesco, all these brands, marketing and product movements together, build the influence and appeal of the Meibo brand in the market.
Standing on the new starting point of the 2019 cold year, from the American luxury brand concept to the Internet sharing economy successfully leading the industry innovation, Meibo Air Conditioning has become a valuable innovation force and dark horse in the industry. Now, join the air conditioning champion channel to accelerate channels Change and attack the mainstream market, it is not difficult to see the speedup of the strategic upgrade of Meibo air-conditioning market, and the clear track of the change to mainstream brands.