On October 26th, Sharp held a 2018 autumn new product launch conference in Beijing to showcase its R&D progress of 8K and AioT technology, and officially released its 8K series TV new products, announced the launch of the AIOT business in China, introduced a variety of white goods, and promoted intelligence. Family process.
Sharp President Dai Zhengwu said at the scene: Sharp will build 8K ecology based on 5G+AI, promote the popularization of 8K resolution in radio and television, medical, education, entertainment, etc., and said that Sharp has a complete 8K ecological chain. From shooting equipment to image editing equipment, to communication, live broadcast equipment, and finally to display devices in the ordinary home, 8K ultra-high definition resolution can be used to bring more realistic images and images.
Sharp's new 8K series adopts the second generation original LCD panel, which has better light transmittance than the first generation, and the peak brightness can reach 4000 nits, thus enhancing the contrast of the screen. The technical aspect supports Dolby Vision and Sharp's AI. Brilliant color technology, can enhance the light and shadow performance of the content, achieve HDR effect through algorithm. In addition to display technology, in the audio aspect, the entire 8K series products are equipped with 6 speakers, built-in Yamaha audio decoding new products, support Dolby panoramic sound technology, can bring in the living room Immersive sound effects.
Sharp TV also incorporates the popular AI voice assistant, named Xiao Xia. The voice assistant recognizes a distance of up to 5 meters, 180 degree wide-angle sound factory positioning capture, compared to the TV voice assistant who can speak in the market with a remote control, Xiao Xia Sitting directly on the sofa can wake up, more in line with the TV user's habits.
Many people may mention that Sharp will think of TV, but in fact, Sharp has a complete line of home appliances, and officially launched the AIOT business in China, introducing a series of products including white goods to China. To 10 categories, 150 models or more: including washing machines, air conditioners, TVs and other home appliances, hair curlers, scalp massage sticks and other beauty products as well as speakers, smart phones and other electronic products. Through Sharp's own COCORO platform, you can take the home Sharp Products are interconnected to form a smart home.
Finally, let's talk about the selling price and the selling information: Today's new products are not officially listed for sale, and the final price has not been announced. Sharp said that the 8K series of new products will be gradually listed in Q4 this year. The whole series will meet with users before the end of the year, through the high-end of its products. Positioning shows that the final price will also be in a higher range.