China's food machinery industry is not concentrated today, and the market development is not mature enough. Under this circumstance, we can try to learn from the development success of well-known brands and continue to expand our brand strength to promote enterprise development.
Recently, a batch of sauce cans at home is about to bottom out. As a person who relies on the taste of various kinds of spicy sauce dishes, it is really scary, so I think about buying a batch of sauces. I suddenly found the old in the flagship store. The dry mother is getting less and less serious, and she even got a OC New York Fashion Week co-branded sweater in the flagship store. The price is still 1999. According to the verification, this sweater was launched in September this year, the old godmother + sweater at that time. The package is very popular, and it is sold out once it is launched. This makes the small-scale editors in the food machinery industry. When can the food machinery companies be like Laogan Ma, even if the cross-border steps are so big?
Carefully comparing the gap between food machinery equipment and Laoganma, the author found that 'brand' is the reason why Laoganma is so capricious. So how do food machinery equipment companies improve themselves, promote brand building, and drive brand awareness? Carefully Exploring, the author found that Laoganma has the following three tricks to establish a brand. Food machinery enterprises should hurry up and collect.
Where there are Chinese, there is a need for the globalization of Laoganma food machinery enterprises.
The founder of Laoganma, Tao Huabi, once screamed out that there is a place where there are Chinese people. The fact is true. Although Laoganma has only 20 years of history, statistics show that there are more than 150 countries and regions in the world. Selling Laoganma. The development of the international market makes Laoganma not stick to the domestic market, brand awareness, influence on other domestic sauce brands is not the same.
For food machinery and equipment companies, it is equally important to take the internationalization step. What is different from food is that the eating habits of different countries are not the same. Taking noodles as an example, China has noodles, egg noodles, wide noodles, etc. Using the dough mixer, the noodle machine can be finished, and the pasta that belongs to the pasta is squeezed by a single-screw extruder and matured. It can be seen that China's food machinery enterprises should pay attention to different places while going out. The difference in diet, timely transformation of equipment production. Export products abroad to enhance corporate visibility, but also expand the market scope, weakening the strong impact of single market risk. Currently, China vigorously promote the Belt and Road, the countries involved The scope is extremely wide. China's food machinery enterprises also need to keep pace with the national policy strategy and accelerate the internationalization of enterprises.
Focus on a variety of marketing methods, food machinery companies must also develop different marketing tools
Laoganma is too topical! 'National Goddess', 'Do not list without advertising, no loans', 'only earn foreigners', 'boarding up to New York Fashion Week'... everything is refreshing people's recognition Knowing that it has spread widely on the network platform. Its anti-marketing means has been repeatedly researched and praised by the public.
The topic of Laoganma is based on its high reputation. China's food machinery and equipment enterprises are mainly small and medium-sized enterprises, and most of them have not yet been established. Many enterprises still take the exhibition as their own propaganda focus and tend to be in the field. Exchange visits, but the audience facing this form is too narrow, and the scope of radiation is extremely limited. The use of the Internet for fissile spread is broader, and the mutual recommendation of consumers can establish a corresponding reputation. Now there are many Food machinery related exchanges, trading websites, through the release of information, news can make the company itself to a certain degree of exposure. In addition, various types of small video software is hot, food machinery companies can also try to shoot beautiful short videos to promote brand products. .
Laoganma constantly improves its food machinery enterprises to cater to market trends
In fact, Laoganma is not always smooth along the way. Laoganma has many residential areas around the factory. Because of the problem of soot pollution during production, he was criticized by the Central Environmental Protection Inspectorate. After that, Laoganma has repeatedly Invested a large amount of money to control the soot, and also cooperated with the Chinese Academy of Environmental Sciences to study and solve the problem of soot, and jointly develop a 'zero-emission end combustion control system' to promote the problem of soot.
Even a strong enterprise like Laoganma is constantly exploring and changing the same. It is aware that the current environmental problems can be improved and the production process of its own products can be improved to adapt to the changes of the times. The food machinery market is also constantly changing. In the process of change. In terms of intelligence, the state gives strong support to the policy, and the food market also has similar food safety and production efficiency requirements. Therefore, it is necessary to increase the research and development of intelligent food machinery and equipment, and promote the company to get rid of low quality. The quagmire of homogenization development meets market demand.
It can be seen that Laoganma has continuously improved its own to cater to the market demand, cleverly use various methods of marketing, and explore the international market to realize the development and growth of its own brand. Nowadays, most food machinery and equipment enterprises are also at the time of brand establishment, you can try to learn from it. The successful development path of well-known brands, and constantly achieve their own development and growth.