On October 20, 2018, FAW Jiefang and German Deutz AG reached an agreement on the equity change and follow-up strategic cooperation of the joint venture company Deutz FAW Diesel Engine Co., Ltd., Assistant General Manager of FAW Group, Chairman of the Board of Directors of FAW Jiefang, Party Secretary Mr. Hu Hanjie and Mr. Hiller, President of Deutz, signed the change of the equity of Deutz FAW Dachai and the strategic cooperation agreement. Since then, FAW Jiefang and Deutz AG have concluded the joint venture relationship, Deutz FAW Dachai changed to liberation Subsidiary, the new FAW Jiefang Dalian Diesel Engine Co., Ltd. was officially born.
After the signing ceremony, Hu Hanjie said that although the joint venture relationship has been terminated, the two sides will continue to strengthen cooperation in their main business based on the principle of focusing on the present, focusing on the future, complementing each other's advantages, and mutual development, and mutual recognition of each other's cooperation. The strategic position to achieve synergy in many aspects and achieve the strategic goal of mutual benefit and win-win. In the future for a long time, FAW Jiefang will still use German Deutz in trademark use, commission processing, technical support, sales, We will maintain close and in-depth cooperation in services, procurement, resource sharing, publicity and promotion, and study and study. At the same time, China and Germany will support each other's development as much as possible, publicize their image, safeguard each other's reputation, expand cooperation areas, and open up a broader field. The road of cooperation, I believe that the relationship between the two sides will be more tight and create greater value.
Deutz FAW (Dalian) Diesel Engine Co., Ltd. is funded by German Deutz AG and China FAW Group Co., Ltd. in 50%. It was established in August 2007. The company has a world-class power platform and its leading products are C. , D, E, H, K five series, power coverage 80 ~ 340 horsepower, products with advanced, efficient, reliable, energy-saving, environmental protection and other significant advantages, are all kinds of medium and heavy-duty trucks, light vehicles, passenger cars, construction machinery, etc. Ideal power.
Looking back on the 11-year joint venture process, both China and Germany have made great efforts in the joint venture company, and their development has also achieved fruitful results. The full commitment of both parties has enabled FAW Jiefang Dachai to possess the cutting-edge technology of FAW Liberation and German Deutz. The domestic mainstream engine factory, DK products quickly introduced into the market with excellent performance, and the sales volume of the joint venture exceeded 30,000 units in the third year. Customers all over the world, the market share in the card field reached 20%, ranking top three, in the school bus market share It has reached 11% and ranks second in the industry; it has an absolute leading position in the non-road high-end field. Among them, Deutz products have a market share of 24% in the high-end road roller, and the market share of the pump and truck pump is 63%. The market is the first, this is the company's valuable wealth. Closed a joint venture window, opened a door to independence, the strategic cooperation agreement signed this time, is the best choice for both parties, through the new cooperation can give Deutz The company brings new development and can bring more market opportunities for FAW Liberation.
For FAW Jiefang Dachai, this is a gorgeous turn, between change and change, is the vertical and horizontal, leading the market. Change the name of the company, by Deutz FAW (Dalian) Diesel Engine Co., Ltd. changed its name to FAW Liberation Dalian Diesel Engine Co., Ltd.; the unchanging is the eldest son's feelings, FAW Jiefang Dachai will continue to contribute to the revitalization of the old industrial base under the guidance of liberation. The change is the factory appearance, the plant will carry out some new planning; the unchanged is Historical accumulation, 67 years of factory history for FAW liberation of Dachai follow-up development and accumulation of strength. Change is the institutional mechanism, from Sino-foreign joint ventures to domestic-funded enterprises; the constant is the enterprise positioning, FAW Jiefang Dachai is the driving force of FAW liberation as always Manufacturing base. It is a product brand, from a joint venture brand to a self-owned brand; the constant is the competitive strength, the excellent genes of both China and Germany have been integrated into the blood of the enterprise. The change is the organizational structure, FAW Jiefang Dachai will be deeply integrated into the engine division. Management system; the constant is the appearance of employees, FAW Jiefang Dachai will respond to the difficulties on the road of development with a high spirit And the challenge. The change is the business process, the new enterprise adopts the new model; the constant is the efficient operation, facing the turbulent industry market, FAW Jiefang Dachai responds as quickly as possible, responds in time, and seizes every development opportunity. The management method is no longer involving foreign parties; the constant is the integration and upgrading. FAW Jiefang Dachai will be assisted and upgraded by all aspects of the Liberation and Engine Division. The change is the image logo, and the mountain sign of Deutz will be Replacement; the invariable is the spiritual connotation, adhering to the fighting sky represented by the FAW Eagle standard, the wings of flying wings.
The signing of the equity change and the strategic cooperation agreement will have a far-reaching and significant impact on the future development of FAW Liberation and Deutz AG. The two sides will achieve a new leap through mutual cooperation, complementary advantages and resource integration. FAW Jiefang Dachai will also be put into the work with greater enthusiasm and confidence, start a new venture on the new platform, rebuild new glory, and be sure to achieve sustainable development, and the foundation will last!