The warmth of the National Day war has just faded, and Hisense Air Conditioning took the lead in stirring up the winter market with a heating festival. On October 15, the fifth mobilization meeting of Hisense Air Conditioning was held in Jinan. It is reported that this duration is long. The product lineup is strong, and the unprecedented activity of the heating festival will be officially launched on October 22nd-28th. At that time, a wave of comfortable inverter air conditioners will be launched in the air-conditioning heating market. This also means that Hisense Air Conditioning will The high-end series of air conditioners such as the male god X is a sharp knife product, which accelerates the upgrading of the quality consumption of the air conditioner market. On the day of the conference, more than 200 core businesses and media attended the event to participate in the event.
The air-conditioning industry is cold. Hisense air-conditioner takes the initiative to break the 'reliance on the sky'
At present, the air-conditioning industry is welcoming a severe test of the slowdown in growth. Especially at the end of the peak season, the weather has hit the highest temperature in 57 years, but the air-conditioning market, which is very dependent on climatic conditions, has not blown up with the weather. It is the 'Tiger-headed tail' of the 2018 cold year, which is a huge pressure for many enterprises. Under the background of slowing growth and upgrading consumption, how can we get rid of the air-conditioning industry?
Leading enterprises represented by Hisense Air Conditioning, stepping on the quality and upgrading the market, not only cling to the core technology of products, but also exerting systematic efforts in technological innovation, quality manufacturing, experience marketing, and ultimate service to build a brand-specific core competition. Force, now is the initiative, the fifth large-scale heating festival activities, through active festivals, to seize the high-end consumer commanding heights.
Hisense Air Conditioning Heating Festival Mobilization Meeting
Strength detonation, brand festival, boutique carnival
'Buy high-end male god series cabinet machine to hang up', 'purchase Hisense air-conditioner flagship series products, 24 hours free installation', 'single purchase maximum amount to send IphoneX', 'recognition to send Hao Li, pre-existing double', 'purchase The designated model can get the value of 1299 yuan gifts' ...... This year's heating festival activities, Hisense air-conditioning through the generous resources investment, take the lead in launching the heating market to grab the beach, promote the popularity of the comfort frequency converter represented by the Hisense men's series in the market.
Behind the market consumption is the technological strength and brand strength of Hisense Air Conditioning's leading industry, as well as the comprehensive control of user demand. In fact, under the big wave of consumption upgrade, the product structure of the entire air-conditioning market is also accelerating and upgrading. Adjustment. The leading role is the user's health and comfort needs.
Hisense Air Conditioning adheres to the needs of users. In 2018, the company launched the third generation of comfortable frequency conversion male god X air conditioner, which will lead the industry's comfortable frequency conversion to a new height. In addition to the indoor and outdoor independent self-cleaning technology, the deodorization sterilization is realized. Nanoe nano-water ion technology and other health needs, the intelligent humidification function of Hisense Men's X air conditioner solves the pain point of users' easy-to-dry use of air conditioners in winter. The 60-degree cool turn air provided by Hisense Men's X Air Conditioner Intelligent design, such as wind blowing people, wind avoiding people mode, etc., is to fully meet the user's individualization, quality and comfortable home needs.
Wang Yunli, Vice President of Hisense Home Appliances Group and General Manager of Hisense Air Conditioning Company
Innovative technology emerges in an endless stream to promote comfortable consumption upgrades
Industry insiders pointed out that the hard demand in the context of consumption upgrade comes from the pursuit of high quality and the pursuit of individuality. While deeply researching user needs and subdividing users and needs, Hisense Air Conditioning continuously strengthens independent innovation and research and development, through differences. Products, to create high-end comfortable air-conditioning products that meet or exceed the needs of users. The series of air conditioners represented by the male god X is a technological innovation that Hisense air-conditioning focuses on the needs of users, and is also a technical barrier for Hisense to create a high-end market. .
In the face of the current industry competition, the brand concentration is increasing, and the consumption upgrade is the cusp. Hisense Air Conditioning has already begun the pace of high-end transformation and upgrading. On the one hand, continuous innovation and technology, with the third generation of comfortable inverter air conditioner - male god X, etc. Products, accelerate the iterative upgrade of the air-conditioning industry, fill the gap of air humidification industry with precise humidity control technology; on the other hand, from the brand, service, experience and other multi-dimensional force layout, form a closed loop of the service chain, and the quality of the festival The initiative actively creates new demands for users, takes the lead in stealing the market, boosts the consumption of household appliances, and leads the air-conditioning industry to be comfortable and healthy.
At the mobilization meeting, Wang Yunli, vice president of Hisense Home Appliances Group and general manager of Hisense Air Conditioning Co., Ltd., said: 'The air conditioning in developed cities is relatively high, and the popular demand has ended. The latter market growth is mainly due to the replacement, and the average market price is generally higher. , to provide opportunities for enterprise product structure upgrade. Hisense air conditioning will focus on comfort frequency conversion, around the high-end consumer groups comfortable and healthy to enjoy the upgrade needs, to do the ultimate product, to meet the consumption upgrade.