In 1988, adhering to the original intention of 'making Chinese people can take a hot bath', Wanjiale took the lead in introducing foreign technology and equipment, and completed the historical transformation of the Chinese gas water heater industry from scratch.
In 2018, under the trend of consumption upgrading, 'from the best to the best, from the best to the fine', the technology is more solid, the variety of the increasingly diverse Wanjiale, the initiative to transform the 'water system' life plan provider, once again lead consumer demand, create high Quality water life.
In the 30 years of the storm, the situation is changing, the needs of users are changing, but Wanjiale dares to innovate, and the responsibility and responsibility of the industry leader has never changed. 'Only one step ahead of users, seeing future consumer demand earlier. In order to gain a foothold in the competition. 'This forward-looking innovation gene, when it became the first person to eat crabs in the Chinese gas water heater industry in 1988, was destined and deeply integrated into Wanjiale. The growth of the blood. Subsequently, many years of national sales, the first direct and powerfully strengthened the status of Wanjiale in the hot water field.
Nowadays, the boundary from 'hot water' to 'water' breaks down, from the single product supply to the industry upgrade provided by the life plan. On the one hand, it is the accumulation of technology accumulation of more than 30 years of Wanjiale, and it is timely and timely; on the other hand, It is dedicated to building a long-term development momentum, moving to a higher stage, and moving towards a more distant future.
Looking back on the past, the golden age of Wanjiale is still vivid.
Born in the 1980s, Wanjiale is a well-deserved leader in the gas appliance industry. It has pioneered the large-scale production of gas water heaters in China (at that time, there are only a handful of domestic liquefied gas households), to the industry. Every time the technological progress and changes, Wanjiale has drawn a strong and colorful stroke.
In 1988, the first in-line gas water heater with flameout protection safety device was introduced to promote the industry into the era of flameout protection safety; from 1990 to 1991, the first water-controlled automatic gas water heater, the first balanced gas water heater successively In the year of the birth of Wanjiale; in 1997, the first strong-discharge gas water heater to promote the industry into the era of strong discharge safety; in 2005, the first condensing gas water heater, leading the industry into the 'first-class energy efficiency' era; 2009 , released the first 'integrated domestic gas central hot water system' with completely independent intellectual property rights, to meet the needs of large-sized families for more comfortable, higher quality hot water life...
It is no exaggeration to say that every step of Wanjiale's advancement is a big step in the domestic gas water heater industry. The authority of the owner of the ear, was performed by Wanjiale.
In the meantime, consistent quality and consistent technical exploration have also made Wanjiale famous. From 1990 to 1994, as a representative of the strategic emerging industry, Wanjiale was highly valued and recognized by the national level. The leaders visited the company in 1994. In 1994, Wanjiale officially listed on the main board of the Shenzhen Stock Exchange, becoming the first gas appliance enterprise to land in the A-share capital market. In 1995, it became the first enterprise in the gas appliance industry to pass the ISO9001 international quality system certification. In 1996, Wanjiale was highly recognized by the industry level and was elected as the chairman of the China National Hardware Association Gas Appliances Branch. It was re-elected for many years and became the main drafting unit of the 'national standard for domestic gas water heaters'.
Every step that has been taken is a valuable asset. And Wanjiale, such a glorious growth experience, not only has achieved the brand reputation, but also a resounding rumor of the 'Wan Jia Le Le Wan Jia' slogan. Resounding in the hearts of many users; gradually accumulating and forming a deep responsibility and responsibility for the bone marrow, as a well-known brand with deep technology, more need to be more user-oriented, more innovative, pursue excellence, and lead the future mission Nowadays, this is a powerful spiritual force that guides Wanjiale's firm belief in 'rejuvenation' and 'breaking the world' and strides towards a new era of consumption.
Today, the ingenuity of the Wanjiale creative industry continues
In the 21st century, Wanjiale, despite the beginning of cross-border kitchen and other fields, has remained unsettled for the core business of hot water. And when it is realized that the past production orientation is gradually turning to consumption orientation, Wanjiale continues to uphold its pioneering spirit and innovative potential, and this time, everything focuses on user experience.
In 2012, when the industry still generally stayed in the concept of 'heavy technology, light design', Wanjiale took the lead in breaking the deal, and joined hands with the international industrial design master Xi Duojun to launch the first smart bath gas water heater Q6, which became the focus of Wanjiale's technology and art. ' The foundation product, once led the new wave of gas water heaters.
In 2016, the heavy introduction of X7 home central hot water was a breakthrough point for Wanjiale to break through the industry and lead the industry from product thinking to user thinking. At that time, Chinese households generally adopted the 'hot and cold water-free pipeline'. The double pipe layout of the water pipe has caused the user to face the embarrassing situation of 'waiting for hot water for too long, and the water temperature is cold and hot' during the bathing. In this regard, Wanjiale has developed through 7 years and traveled through major cities and towns. The market research has really developed a direct pain point for consumers. It is the most complete family-grade central hot water in the industry. It is enough to fit most Chinese urban families and redefine the way of opening the hot water era.
It can be seen that Wanjiale in the new era is still relying on the original strength of independent research and development, and relying on the technological strength at the forefront, standing on the tide of industry development, promoting and leading the industry's repeated changes.
The technology research and development investment that doubled year-on-year is the best proof that Wanjiale pays attention to product quality and enhances innovation ability. 'In the first half of 2018, there were 145 patents, 30% of which were invention patents. This shows Wanjiale's understanding of users. And the insight is still in front. 'The general manager of Wanjiale Hot Water Division Liu Zhenggen said with full enthusiasm. At the same time, Wanjiale invested 1 billion yuan to build a new hot water kitchen technology industrial park will also rise to the ground, with 18 10,000 square meters of building scale, international leading MES production and manufacturing system, fully automatic warehouse, assembly industry advanced technology experience assembly line... After completion and commissioning in 2020, Wanjiale will rely on higher level, more efficient technology, source Continuously output products and experiences that are more in line with consumer pursuits.
For product innovation, Wanjiale also has its own unique understanding and persistence. As a brand with 33 years of growth history, it has a professional accumulation that no one else can match. This is an important cornerstone for Wanjiale's bold innovation and courage to open up. According to Yang Siyu, vice president of Wanjiale, technology is the core force driving change. Regardless of the consumption environment, how the consumption trend changes, and ultimately the product itself, the competition is the user's insight. Therefore, for Wanjiale, technology can not be lost, Quality is not forgotten. These are the foundations of a company's foothold. They will persist in their products, make products in a down-to-earth manner, and integrate new demands such as intelligence, fashion, aesthetics and other new consumer products to enhance their comprehensive competitiveness.
Transforming 'Yuwo Water Life' solution provider, striving to be the strongman of the new era
If it is said that in the past 30 years, Wanjiale, which is committed to 'letting Chinese people take a hot bath', has achieved the universal mission that meets the basic needs of consumers. Then, in today’s material demand, a new generation Consumers began to focus on their own experiences and feelings, and when they turned to higher quality lifestyles, they were deeply aware of the fact that Wanjiale, which has difficulty controlling multiple consumer needs in a single category, has already begun to actively explore the transformation path to adapt to the new era of consumption.
On the one hand, it is a horizontal extension of related categories. After establishing the industry leader in gas water heaters, Wanjiale has been laying out a larger 'hot water' layout, from gas water heaters to electric water heaters... User claims in the installation environment and conditions.
Then, the layout of the water purification field is to break the expansion of the barrier again. In the view of Liu Zhenggen, the general manager of the water heater business unit, 'consumers buy water heaters, and ultimately need hot water or water.' Therefore, this is Wanjiale. Transformation, around the 'water system', 'We are not based on a single product, but based on the trajectory of the entire space, planning with water scenes, such as: kitchen cooking, living room hospitality, bedroom drinking, bathroom bath, etc. Focus on the subdivision requirements under different water scenarios, and provide users with a complete set of 'water' whole-house solutions. 'Liu Zhenggen gave a detailed introduction to Aiken Home Appliances.
This water system solution, named by Wanjiale as 'Youwo Water Life', is taken from the homonym of English 'your water', your water is designed to be closer to the user. 'Wanjiale is not selling water heaters, but one A kind of hot water life. Wanjiale is committed to being a promoter of quality life. 'Liu Zhenggen stressed.
On the other hand, it is the vertical improvement of product quality. The domestic central hot water is upgraded from X7 to X7 PRO, to H5C smart bath gas water heater specially designed for different water scenes and kitchen installation environment, 'no electric washing' electric water heater, etc. This series of highly groundbreaking new products is not only a milestone in the subversion industry, but also a real insight into the pain points and excellence of Wanjiale from the details. For example, the X7PRO is more comparable to the original X7 series. It satisfies the hot water life needs of the villas in the complex water environment such as larger area, longer pipeline and multi-floor.
Focusing on the future, Wanjiale gradually integrates into the new era of home appliances.
Today, with the continuous upgrading of the consumption ecology, what is the traditional home appliance enterprise, and how the new retail transformation war is staged, is a revolution in the entire home appliance industry. Under the market pattern of opportunities and challenges, how to break market barriers and grasp the pulse of the market, Becoming an industry router that creates communication links with users and realizes value re-creation is the era proposition that Wanjiale needs to face in the new retail era.
What kind of group is the user? What is the user's needs? In today's increasingly important consumer experience, smart home products are entering the fast lane of development, and the consumption of scenes is increasingly dominated by the consumer market. Emotional marketing is among the first-line brands. It is favored in the middle, and the dimensions from product to service experience to consumption channel to consumption atmosphere have become more and more fierce. It has reconstructed the three new retail core formats of 'people, goods and fields' and become a compulsory course for major brands and business owners. Therefore, for Wanjiale, not only will the product base be firmly held, but it can truly realize the 'experience sense' and 'scenarioization', intuitively break the barrier between products and consumers, and explore the deep level of consumption. Desire, will be the key breakthrough in the future.
In addition, in the 'smart' word is constantly being mentioned, the 'intelligent' of home appliances is an irreversible trend. Wanjiale's smart bath series is the earliest contact point of intelligence. But with the development of technology, ' Smart' is not just a single item of home appliances, it is more than just a simple 'automation', but a one-stop system platform that integrates the user experience and makes the user's life easier. In the next strategic layout, Wanjiale will be in talent and The two-way empowerment of funds, in-depth study of the one-stop intelligent water system, on the basis of the current intelligent series products and water systems, the integration of new information technology, to meet the user's hierarchical and diverse consumer needs, to provide users with More convenient product experience.
In the future, Wanjiale will be user-centered, with a customized customized scene experience, one-stop intelligent service to the user's life, direct user groups, let them experience the convenience of a new era of intelligence. At the same time, in different products, With a specific emotional marketing mix, scene marketing and emotional marketing work together to complement each other to create a series of high-quality products that are human, intelligent and beautiful, and provide users with a better lifestyle with technological innovation and emotional experience.
Finally, in the face of a clear transition path, Wanjiale is fully prepared from the manufacturing side, the R&D side to the product side, and through this series of product value output, it will also make consumers feel more intuitively. A brand that is advancing with the times and is full of vitality, in the new era of water life, continues the glory of the founder.