On October 24th, the 'new generation's own pattern' 2019, the commander of the refrigeration industry core customer summit kicked off in Yantai. The industry's first three-door refrigerator was released, and the third quarter performance data was released. The performance of the commander's refrigerator from January to September rose by 28% against the trend, achieving the industry's continued leadership.
The commander of the refrigerator is up against the trend and up 28%
Affected by real estate policy regulation, product homogenization and other factors, the refrigerator market in the third quarter increased by only 3.8%. In this context, the performance of the commander's refrigerator from January to September rose by 28%. Among them, at 4-6K The price segment achieved double growth, accounting for 38.2%, an increase of 112%, and significantly leading the industry average.
According to industry insiders, the market is the touchstone for testing product quality and the barometer of user brand trust. The strong performance of the commander refrigerator market is due to its comprehensive development in design innovation, functional iterative optimization and young community interaction. Especially in recent years. The consumer power represented by the post-90s has begun to rise. These young people are also subtly affecting and changing the pattern of the refrigerator industry.
Innovative design focuses on user attention
At the summit, every design detail of the commander's refrigerator can be described as stepping on the life of young people. In the first case of the three-door refrigerator, this product was born and repeatedly scrutinized by the team of commanding designers. The design is both atmospheric and beautiful. On the other hand, the L.ONE refrigerator, which also appeared on the scene, adopts the industry's first Chinese character pattern design. The overall balance is full, and the design has been repeatedly imitated by major brands at home and abroad. The sandwich's large rounded design creates a minimalist visual enjoyment while eliminating corner seams.
As the light and fashionable home appliance brand that focuses on young people, the commander refrigerator always insists on the user demand as the starting point, and is committed to bringing more design products to young people. The three-door refrigerator released by the summit not only refreshed the industry again. Knowledge, also confirmed the strong ability to design innovation.
Minimalist capabilities provide a diverse range of product solutions
In addition to giving consumers a higher level of aesthetic enjoyment in the design, the commander refrigerator also accurately locates the user's needs in the field of functional innovation. For a long time, the traditional refrigerator has a small temperature change interval, the temperature change is slow after setting the temperature, and the storage process temperature fluctuates. Great pain points, which also caused great trouble for young people who are looking for comfort.
The appearance of the super-wide temperature-changing technology of the commander refrigerator effectively solved the pain point of this user. Under the support of the dual-frequency conversion technology - the inverter compressor and the variable frequency centrifugal fan, the commander refrigerator has only a dozen degrees of temperature change range on the market to -20. °C to 5 °C, 26-speed large temperature range can quickly and accurately reach the set temperature. At the same time, with dry and wet storage technology, full air-cooled frost-free technology and '360FRESH sterilization net taste module', to provide users with a diversified product solution.
Multi-channel community interaction with users '0 distance'
In recent years, the commander refrigerator is close to young users, and it is accelerating to move closer to younger users by continuously expanding the channels of user interaction. For example, the commander of the refrigerator is attending the Grammy Music Festival, and after the cooperation of 90, Supermodel Ji Lingchen will be on the stage of the Shenzhen Fashion Week. The birth of the actor, the guest Chen Xiaoyu and other channels, achieved a good word of mouth.
On the whole, the commander of the refrigerator is far behind the industry's performance growth and leads the young home appliance market. It is an accurate insight into the consumption characteristics of the young group after the Pan 90. It is not difficult to find that the consumption is upgraded and the young people become the main consumers. In the context of the group, the 'line-of-line' refrigerator appliance products have been unable to impress consumers. Only products that are both in appearance and function can meet the pursuit of quality of life by the mainstream people, thus gaining a bigger market.