On October 22nd, Beijing Consumers Association announced the comparison results of 24 water purifiers, testing and comparing the electrical safety, sanitation safety, effluent quality, purification efficiency and water purification rate. The test results are also Consumers have chosen to purchase water purifier products: From the results, the reverse osmosis water purifier has superior ability to go, the effluent water quality is more pure, and the removal effect of chloroform is obviously superior to the general water quality processor. Relatively speaking, the reverse osmosis water purifier that purchases a truly powerful purification effect is more reasonable. At the same time, it is also seen in the results that the clean water production rate of the millet water purifier ranks first with a value of 69.33%. While maintaining the quality of the water, the water saving is also very good. Compared with the other one in the test results, the price is close to one third of the latter, and the price of the filter is also low. The price/performance ratio is also very good, it is worth buying by consumers.
In recent years, with the trend of consumption upgrading, the sales scale of water purifiers has increased year by year. At present, China's water purifier sales are still dominated by online sales. According to the data of the China Industrial Research Institute, before 2015, China's water purification market was Faster than 64% speed. In 2016, China's water purifier sales volume was 20.35 billion yuan, up 40.6% year-on-year; according to the China Merchants Research Institute, the water purifier market in China will exceed 33 billion yuan in 2018, including The line can reach 26 billion yuan, nearly 7 billion yuan offline.
Source: China Business Research Institute
The future development trend of the water purifier industry is predicted:
As people pay more attention to the health of drinking water and people's living standards, ordinary consumers are increasingly concerned about their drinking water health. China's water purification market is developing rapidly and the market scale is getting bigger and bigger. A water treatment equipment that improves people's living environment, the future market prospects and market potential are self-evident.
1, the industry will enter a period of rapid development, there will be explosive growth in the next few years
After a period of rapid development, the terminal direct drinking products have experienced a slowdown in the market in the past two years. Due to the over-hyped publicity of the terminal direct drinking products by market sales personnel, the core functions of the central water treatment equipment have been weakened on the side. As a result, the user experience of the terminal product has a significant gap, so the family's complete water treatment system will become the mainstream of the future market products, and the household central water treatment machine market will also have a rapid development period.
At present, China's central water treatment machine is still in the introduction stage of market development. The water purifier manufacturer market is in the period of rapid user cultivation. With the further improvement of people's living standards in mainland China, people's ideology of healthy drinking water is constantly strengthened, and the future is expected. The industry will show explosive growth in a few years.
2, regional market characteristics will be more significant
China's regional water quality is obviously different, which requires manufacturers to rationally design products suitable for different regions according to the water quality characteristics of different regions, instead of the same process as the majority of manufacturers on the market, the national products use the same process of water treatment process.
In addition, providing long-term, continuous service to customers in the territories helps to maintain the quality and brand of good water purifier products. Experts predict that the characteristics of the future regional market will be more significant, different regions will present different products, targeted Stronger, more regional brands will develop rapidly.
3, product solutions will guide the direction of future competition
Activated carbon, filter membranes, etc. in water treatment equipment have a certain life span, and the long-term use of purified water will be significantly reduced. Therefore, the main filtration and adsorption components inside the water treatment equipment must be regularly maintained and replaced by the system, and the products are regularly on the market. Maintenance attention is not enough, which affects the user experience to a certain extent.
For more information, please refer to the "2018-2023 China Water Purifier Industry Market Prospects and Investment Opportunities Research Report" published by China Business Research.