Recently, Huawei Smart selected official micro-blog released four posters, from the content, hinted at the Huawei Mate 20 launch of the upcoming four new products, four new products should be smart speakers, air purifier, smart camera and smart door lock.
Huawei's leading position in the mobile phone industry is no doubt, the mobile phone products, Huawei began to enter the field of smart home, such as new smart speakers, air purifiers and smart door lock posters, can see it wants in the smart home market to show their determination.
Air purifier and smart door locks are the use of high-frequency products in our lives, among them, the air purifier industry competition is fierce, the industry re-shuffle phenomenon is obvious, but it is still in many brands in the eyes of the blue sea market, but also the smart home field of indispensable home appliances. With the continuous development and improvement of smart door lock products, this market will be gradually opened.
Relevant data show that the 2017 China smart Door lock sales reached 8 million sets, is expected in 2018 China's smart door lock industry will exceed tens of millions, to reach 12.6733 million sets. At present, in addition to the mobile phone brands such as Huawei, many domestic appliances enterprises, e-commerce platform and even home enterprises are active in the layout of smart home. Smart phone is one of the most important terminal equipment in the current life, relying on an open ecological alliance, mobile phone manufacturers do not need to produce TV, air-conditioning, refrigerators, smart door locks and other smart devices, through the cooperation with other companies and cloud platform level, the mobile phone will become a very important part of the intelligent scene.
Perhaps everyone is to see the future development trend of smart home, has been involved in the smart home market. Smart home market from the present point of view, whether from the perspective of individual or family, intelligent terminal and consumer's daily life integration is not high, the penetration rate of smart products still need not enough;
But with more and more participants, including smart home appliances, smartphones, the entire electronics industry technology will be effectively improved, the increase in the number of people to a certain extent in the smart home market has played a role in promoting development, the overall development is beneficial.
In the smart home area, whether Haier or Huawei, our development plans seem to be closer to the vertical layout based on their own brand, the industry has not produced ' lead brother '. Relevant industry analysis that today's smart home industry, is still in its infancy, the development of each enterprise layout has its own characteristics, the industry's future competition pattern is uncertain.
In the case of eco-mode alone, Huawei adopts the layout mode of enterprise ecological chain, the intelligent home belongs to the whole product system of enterprise, the early promotion and technology investment are relatively more, the product requirements are higher, more like a ' straight camp '. While the ecological alliance to the "decentralized" form into the market, enterprises can rely on the existing channels for cooperation, with the promotion of relatively fast speed, low cost characteristics. However, this does not mean that ' dispersion ' is better than ' direct '.
On the contrary, the characteristics of the smart home terminal determines that its early users are more concentrated in the high-income groups, such users pay more attention to product brands, and take the ' direct ' model of the brand is more likely to form a certain fan users, in the industry's first advantage will be more obvious.
However, after the smart home market matures, the ' decentralized ' model of the Ecological alliance channels a wide range of low-cost advantages will be revealed. Enter the smart home industry for each enterprise is a test, and the construction of scene marketing is the major brands need to solve the matter. Because for the first time in the smart home users, intuitive scene display is particularly important. How to realize the smart home, and how to achieve the effect?
If there is no scene display, everyone's understanding of this concept is more empty and obscure, it is difficult to produce the purchase mentality.
As a leader in the field of smartphones, the function of Huawei smartphones will be improved in the future, coupled with the increasingly sophisticated AI technology, mobile terminals and household equipment interconnection will be more closely, the domestic smart home market has a huge burst potential. According to data released by Statista, in 2016, the United States for $9.7125 billion to become the world's largest smart home market capacity of the country, China is 520 million U.S. dollars, ranked fourth;
From the growth of smart home penetration, the United States ranked first in 5.8%, and this data in China is only 0.1%, this shows that the domestic smart home market has a lot of room for development. Involved in the smart home industry brand There are many, the future of the main competition will be divided into four camps: terminal manufacturers, internet companies, video sites, operators. The representative enterprise of the terminal manufacturer takes Huawei as an example, has the layout domain as the hardware, the product form: The smart phone, the smart door lock and the intelligent air conditioning and so on, the business model is the hardware income.
It can be predicted that the future of smart phones or will become a smart home control platform. From purifier to Smart door Lock | Huawei accelerates the layout of smart home