According to the third-party platform Rising Sun Data 2018 Q2 mobile phone processor platform market monitoring report, MediaTek launched its second quarter of this year and became one of the largest suppliers of OPPO mobile phone processors. In addition, MediaTek also obtained more from vivo. The order of the processor, due to the strong shipments of OPPO and vivo two mobile phone manufacturers in the past two years, which further boosted MediaTek's market share, sales data continued to grow, showing that MediaTek's market share is also growing against the trend.
Domestic mobile phone manufacturers have achieved new sales overseas: MediaTek's momentum has re-emerged from the incremental market to the fierce game in the stock market. In the face of the saturated environment of the mobile phone market, Chinese mobile phone brands have also chosen to 'go out'. The vast market space outside the country has also given the mobile terminal giants to the sea a larger incremental ladder. In the case of emerging countries such as India and Southeast Asia, the sales volume of the land has made the manufacturers see the light again. There have been heavy throws, and all this is also beneficial to MediaTek as an upstream IC chip supplier.
The data shows that in the second quarter of 2018, MediaTek broke through the 70 million mark in the mobile phone processor. In the future, there is hope to further shorten the gap between Qualcomm and Qualcomm. However, it is worth mentioning that MediaTek’s mid-range processor is eye-catching and has even robbed Qualcomm. In the data, MediaTek's overseas market continued to grow. With the successful performance of Helio P60, A22 and other products overseas, the company has seized the AI chip mobile phone market. MediaTek has become the most ideal choice for mobile phone brands.
Domestic mobile phone manufacturers' overseas sales have reached new highs: MediaTek's momentum is renewed. The continuous growth of MediaTek in overseas is actually without cause. At present, most domestic mobile phones are sold to MediaTek chips. For example, OPPO, vivo, they are in India. The products launched by the market are favored by Indian consumers with high value, strong performance and close to the people's price. In addition, OED/ODM manufacturers also spread P60 products in overseas markets including India, Southeast Asia, Eastern Europe and North American operators. Planning, its related products have also been launched in the second quarter of this year.
This is not only because the brand caters to the needs of the local market, but also because the MediaTek Helio P60 processor has dual-card dual VoLTE, dual-camera photography, mainstream performance, AI artificial intelligence and other advantages are favored by end consumers, and MediaTek offers a cost-effective solution. The advantage of flexible integration is the favorable condition for manufacturers to go out to sea.
Domestic mobile phone manufacturers have achieved new sales overseas: MediaTek's momentum has regained its popularity in the overseas market? Take OPPO mobile phone as an example. OPPO F7 released by OPPO in March this year is equipped with MediaTek P60 chip, which has gained great popularity in India and Southeast Asia after listing. Recently, OPPO once again joined hands with MediaTek to launch OPPO F9, which was registered in Malaysia and Thailand in August. OPPO has maintained close cooperation with MediaTek overseas, such as F1s, F3, F5 and F7. The core reason for the platform is that MediaTek products have mainstream performance and features, and the price/performance ratio is superior to Qualcomm.
Thanks to the innovative features of MediaTek chips, OPPO has gained a lot of attention in the Indian market. Its great success has even surprised the local media. There was a book called 'Innovation & Quality: How these two words made OPPO a The grand success in India' (innovation and quality: how these two words made OPPO a great success in India) was published in the media between India and caused a heated discussion.
The report praised the OPPO F9 Pro in India for its innovative features in August this year. First, it has the most affordable AI processor Helio P60 in the industry, allowing AI-enabled mobile phones to reach Indian customers who are not wealthy. Second, it has the industry's best VOOC flash charging technology. With this technology, it can achieve 'charging for 15 minutes, talking for 2 hours'. Third, innovation and unique 'drop screen' can maximize the screen. According to the reported data, after the launch of this model, the sales volume has reached 6 times that of the predecessor OPPO F7 in a short period of time, and now it has become one of the Amazon mobile phone models in India.
In addition to OPPO, the independent brand Realme has also performed amazingly. The first model Realme1 launched in India in the first half of the year also chose to cooperate with MediaTek. As of September, the cumulative sales volume is close to 700,000 units. It is not easy for emerging brands. It is expected that the follow-up MediaTek chips will continue to exert their strength in the mid-end market and drive 'China's wisdom to the future'.
In addition, for vivo, Xiaomi is also the same, MediaTek is an important partner to enter the overseas market. For example, after the previous sales force Y83, Y81, the new vivo V11i will continue to use MediaTek Helio P60 platform in September. Xiaomi has launched mobile phones equipped with MediaTek products in Malaysia, India, Thailand and other markets.
At present, the reputation of China Mobile Legion has spread far and wide, causing many overseas users to pay attention to and interest in 'China Zhizao' products. Thanks to the software and hardware platform provided by MediaTek, mobile phone manufacturers can quickly introduce both design and latest functions. The product further shortens the product renewal cycle. What is certain is that on the road of brand globalization, MediaTek is helping Chinese manufacturers continue to cultivate overseas markets.