In the past two years, the refrigerator market brands in the main selling point of competition, has already begun to return to the function of preservation, but whether it is domestic brands or foreign brands, most enterprises have cold storage technology as the core of the Innovation Refrigerator preservation function, which is obviously not in line with the contemporary users of refrigerator use habits and frozen storage needs. A few days ago, in the "2019 Refrigerator Development Trend Analysis", the "freezer preservation will become a future refrigerator product selling point to build an important grasp."
In order to grasp this industry opportunity point, break the refrigerator industry in the field of frozen fresh-keeping technology short board, meiling recently in the country to carry out ' red frozen meat discoloration, M fresh pay ' terminal experience activities, in advance in the refrigerator ' frozen ' field to give innovative solutions. As we all know, the color of red frozen meat directly reflects the ' health ' status of ingredients, experiments have proved that white frost meat not only poor taste, but also a significant loss of nutrition.
Meiling promised that at the event, consumers would use m fresh storage of frozen meat, such as 180 days of red meat into white frost, with frozen meat invoices and comparative photos before and after, meiling m fresh refrigerator will pay for consumers of frozen meat. In the current buyer market, the simple way of advertising and a variety of terminal rhetoric is becoming more difficult to capture the consumer ' heart '. Meiling This experience marketing way, so that users can be at home more intuitive to feel the fresh charm of M fresh refrigerator.
Not only in the refrigeration and fresh-keeping effect is remarkable, in the consumer storage of food needs more refrigeration room, M fresh refrigerator is to show its strong freshness. In fact, Meiling's confidence in products and technology is behind its innovative preservation technology. China Household Appliances Testing and Inspection Institute issued a comparative test report shows: At the same time to buy and freeze 99 days of beef thawing, with water molecules to activate the fresh-keeping technology of M fresh refrigerator to preserve the beef nutrient loss rate is only 1.42%, and the common refrigerator preserved beef nutrient loss rate of 14.51%.
It is also easy to observe that M fresh refrigerator, whether it is color, viscosity, smell or elasticity, blood water loss rate is better than ordinary refrigerator.
When the new wave of times comes, how to survive in this competitive race and occupy the Times ' C-bit ', the test of not only the major refrigerator brand products, scientific and technological strength base, more is whether it can firmly grasp the pulse of the market, deep insight into the pain point of consumers.
As it turns out, meiling is constantly upgrading the iterative product structure and fresh-keeping technology to create a unique way, in advance to seize the future refrigerator industry new opportunity Point, with user reputation and more practical long-term fresh-keeping products to open up a new battlefield of scientific and technological innovation in the freezer, leading the new transformation of refrigerator preservation. 2019 Refrigerator into | ' Frozen ' | Times | Meiling leads Change