The five-day 25th Automechanika Frankfurt exhibition was held on September 15th, 2018. The number of exhibitors and the booth area of the exhibition broke the previous record and gathered for the first time. A total of 136,000 spectators from 181 countries came to a record high, with about 10,000 spectators visiting for the first time. 82% (2016: 78%) of the exhibitors said they achieved the expected goals at the show. In addition, the mainstream trend of the exhibition is digital, clean cars and classic cars.
REIFEN tire area
ClassicCars Classic Car Zone
Tomorrow ́s Service and Mobility
For this exhibition, Mr. Bai Delei, member of the Executive Board of Messe Frankfurt, commented: 'This year's show is the largest and most internationalized event in the history of Automechanika Frankfurt. From September 11 to 15, 2018, More than 5,000 companies (2016: 4,843) presented their new products and solutions in an exhibition space of approximately 315,000 square meters. Our consumers replied that Automechanika Frankfurt has an unprecedented focus on the future. All automotive aftermarket The field, including the automotive industry, automotive retail, repair stations, etc., responded to the general trend of networked cars, network workshops and clean cars, and provided a series of amazing innovations for international professionals attending the past few days. The 23 exhibition halls and the outdoor exhibition area all show a thriving scene.
Repair & Maintenance Repair and Maintenance Zone
At the beginning of the creation of Automechanika in 1971, participating associations and exhibitors were extremely positive about the show. Michael Söding, President of Schaeffler AG Automotive Aftermarket, concluded: 'This week is the best week of the year. ' A large supply The trade showcases the future development of the automotive repair industry, such as augmented reality technology. Some exhibitors, such as Bosch, also showcased through the after-sales workshop. Manfred Baden, president of Bosch Automotive Aftermarket, said the trade show was a huge success: 'Automechanika will continue to maintain its leading position in the world-class automotive aftermarket trade fairs.'
Porsche AG, which is exhibiting for the first time, welcomes direct feedback from the audience. Robert Heismann, Director of After-sales Service Development, said: 'We are able to present innovative ideas in the field of electric vehicles and digital to the aftermarket, which is what we have been looking forward to. . '
This year, a total of 120 works participated in the prestigious Automechanika Innovation Awards, including the new LED aftermarket solutions. Louise Eriksson, International Head of Sales Market at OSRAM, said: 'As an international flagship exhibition in the aftermarket, Automechanika gave We are a perfect platform to showcase our product highlights and innovative ideas to our audience. We are proud to receive the Automechanika Innovation Award.
Innovation Award
ASA Minister Frank Beaujean praised the quality of the audience: 'Most of the visitors to the Frankfurt exhibition are prepared, so our members can have a professional dialogue with them. Particularly striking is the decision maker here. The number is very large, and there are many visitors from Germany and abroad. 'The REIFEN tire exhibition area held in the newly opened Hall 12 displays a series of special exhibition areas, and the association has made a live demonstration on professional tire repair. 'This gives The maintenance station owner and staff have an opportunity to experience the advantages of the digital program on the spot. ' According to an experiencer of a new consumer experience project for dealers and repair station owners: 'Participating in this Automechanika gave us a chance to work with the industry. The professionals meet and communicate, let us know more detailed expertise on the basis of the existing. For us, the biggest challenge lies in the connection of tires and automation services and the necessary technological innovations.'
Olaf Mußhoff, director of Automechanika Frankfurt, also emphasized the synergy between automation services and tires: 'This is simple, tires are an integral part of the show, and for many workshops, integrating tires with automation services and coping with them Technological innovation is a huge challenge, which is why we continue to invest in this area.'
However, the new technology is not only used in the pits and parts industry, but it also shines in other areas. For example, Sherwin-Williams, the American paint manufacturer who participated in Automechanika for the first time, used virtual reality technology (VR) to present them. New products and new training apps.
The 'New Classic Auto Showcase', which is also the highlight of the digital field, made its debut at the show and received enthusiastic response. Among them, 75% of exhibitors, including spare parts manufacturers, paint processors, start-up companies and associations, are very satisfied. 'With the classic car area The integration, the Frankfurt exhibition meets people's strong interest in classic cars and those with collectible cars. As we hope, we can attract potential consumers and suppliers around the world at Automechanika's booth. 'Marks Director of Volkswagen Classic Parts Jörn Schwieger said this.
Exhibitor statement:
Peter Wagner, head of the independent aftermarket segment of Continental Group (Ma Brand Tire):
'At the 25th anniversary of Automechanika Frankfurt, this exhibition is the best we have ever experienced. Until the last day, our booths are endless. Visitors show our products and digital services and solutions. Great interest. In short, this is an excellent exhibition, it shows us how to make dealers and repair stations keep up with the times.
Olaf Henning, member of the MAHLE team executive committee and head of the aftermarket marketing department:
'The 25th anniversary of 'Automechanika' is also a special year for us MAHLE. With the 30th anniversary of our air-conditioning service industry, consumers and other visitors can find some newer products at our booth. This year, around the 'solving the future Under the theme of “Leading Success”, our two booths showcased a solution that makes the workshop more suitable for the future. As a solution provider, we took over BRAIN BEE and adopted Behr Hella Thermal Management products. It will also become a more important partner for customers. This has attracted a lot of interest from Automechanika. Positive positive feedback has also allowed us to further confirm that we have taken the right step.
Wineth Malvar, Marketing Manager, Brand Communication, Sherwin-Williams:
'2018 Automechanika provides a professional platform for our company. We showcased the car repair brands DeBeer, Octoral, Prospray and Spralac as well as our innovative digital coloring and training solutions, which attracted an unprecedented visit to our booth. Number of people. We look forward to the success of the next Automechanika Frankfurt!'
Louise Eriksson, OSRAM Sales Market AM International Head:
As a pioneer in international aftermarket trade exhibitions, Automechanika provides a perfect platform for us to showcase our product highlights and innovative ideas to a wide range of trade visitors. This year is no exception. We are the first to transform VW Golf VII into OsramLED headlights. We are proud to have won the Automechanika Innovation Award.
Julia Fischer, Marketing Manager, Mirka GmbH:
'Two years of Automechanika is a highlight of our industry. In 2018, our booth once again welcomed countless audiences from home and abroad, and we are very pleased that consumers are warmly welcome to our many new and improved products. We are new A high-quality paper abrasive Iridium and a high-quality film abrasive called Novastar attracted a lot of attention from the audience.
Li Donglin, Chairman and Secretary of the Party Committee of Zhuzhou Research Institute Co., Ltd.:
'After years of research and development, our products are gradually applied to pure electric passenger cars and special vehicles, hybrid vehicles, etc. We are committed to becoming the world's leading service provider of new energy vehicle engine drive system solutions. At 2018 Automechanika , we have met many new partners in the same field, they will lead us into a new world-class market.
Santiago Rodrigo Pérez, President of Goodtooltrucks:
'We are honored to be able to reach customers from more than 100 different countries for the first time at Automechanika Frankfurt. This exhibition has achieved overwhelming success over expectations.'
Jari Pfander, SATA GmbH & Co. KG Marketing & Communications Manager:
'In the week of Frankfurt, we have achieved great success. Here are the elites of our industry, where we have participated in countless individual discussions, which will also be promoted for more than a full year. For us This exhibition is a rare opportunity to showcase new products, get direct feedback from distributors and consumers, and grasp the trends and directions of the entire industry.
Simon Young, Selson Business Development Manager:
'We manufacture air jacks and torque multipliers in the UK and participated in the last eight Automechanika. For us, the exhibition's guidance and influence on our industry is steadily improving, and we also expect Automechanika to bring us more business. . '
Artur Oswald, founder of Start-up Retromotion GmbH:
'We are a start-up company, Automechanika is our first exhibition as an exhibitor. Here, we can contact professional production workshops, famous dealers and parts suppliers; also received extensive media coverage. I hope that with our successful debut, the classic car project can continue to receive significant gains.'
Isabelle Quintin, Martinsindustries Marketing Manager:
The equipment in Hall 12 is extraordinary, and we are very satisfied with the quality of the audience from all over the world. The audience is very accepting and very eager to get new products or solutions that improve operation, and they are also tires. The knowledge reserve of the equipment industry is also very good.'
André Sobottka, Vice President, Sales Marketing and Communications, MEYLE:
'This year's Automechanika Frankfurt is a huge success. We have welcomed many customers and partners in the new booth in Hall 4.0. At the same time, we showcase many innovative products, quality spare parts and excellent IAM solutions in the new and open MEYLE booth. Solution. It is worth mentioning that our MEYLE-HD Slot Bushing Kit has won the 'Maintenance and Maintenance' in the Automechanika Innovation Award. This is our recognition and praise for our engineering and production capacity. Thank you very much for all our customers and partners. Support and the contribution of our entire MEYLE team. Looking forward to 2020 Automechanika continues to be exciting!'
Rafael Tomás, President, ISTOBAL Cooperation and Sales:
'We are very pleased to be here with the entire Automechanika family here for the 25th anniversary. This biennial important trade show once again demonstrates the technological evolution of car cleaning and maintenance in the automotive industry.'
Thomas Rosenberger, editor of many automotive industry publications such as ETM-Verlag, organizer of Truck Symposium in the first Automechanika:
'The hot words discussed at this seminar include digital vehicle scanning, which is an important topic for the future of vehicle service reception. Meanwhile, Bemhard Wasner, President of Josef Paul GmbH, explained to us how digital vehicle scanning should simplify and accelerate vehicle reception. Benjamin Hellbusch of Schmitz Cargobull also mentioned digital vehicle documentation. The advantage is that all relevant service data can be connected to the vehicle for a long time. In addition, Dekra also gives data on independent routine technical inspections.
Gerd Heinemann, President of BBE Automotive GmbH:
'We are very pleased with Automechanika's courage to introduce classic car projects at international trade fairs. At the press conference, we showed the new research of classic cars and achieved great success, and received many positive comments and enthusiastic responses. The discussion with exhibitors and exhibitors reflected that Automechanika is a unique project. Therefore, this is an international dialogue in the domestic market. We look forward to the next exhibition.
The next Automechanika Frankfurt will be unveiled on September 8-12, 2020.