Engel continues to grow in DACH countries and Asia, and success factors are worth learning

At the Fakuma 2018 exhibition, ENGEL Austria has shown a good spirit!

Although strong global growth has begun to shift to unilateral development in recent years, according to the forecast of this injection molding machine and system solution provider, the company will continue to maintain moderate growth this fiscal year, especially in Asian and German European countries. Towards a positive development.

In the current fiscal year, ENGEL further increased its number of employees worldwide.

Specifically, by the end of March 2019, when the end of the 2018/2019 fiscal year, the Engel Group's turnover will reach approximately 1.6 billion euros, an increase of 6% over the previous year.

In the 2017/2018 fiscal year, ENGEL's global turnover increased by 11% to 1.51 billion euros.

'So far, ENGEL Group's revenue growth in Asia has remained the largest.' ENGEL Holding CSO Dr. Christoph Steger said at Fakuma 2018, 'And Asia is growing very dynamically.'

Germany is still the key engine of innovation

On the other hand, the latest developments in North America are not encouraging. After several years of strong growth, ENGEL's growth in North America was lower than last year as of the end of the second quarter of the 2018/2019 fiscal year.

This slowdown in growth is mainly due to the fact that some large international business groups have adopted a wait-and-see attitude with the latest developments in economic policies. At the same time, some smaller local companies continue to maintain investment.

In short, trade disputes make it very difficult to make predictions, especially if such trade disputes may affect European exports.

Many international conglomerates have headquarters in Europe and thus purchase machines and production solutions for their factories around the world. So far, there have been no signs of a downturn in European exports.

Following the growth rate in Asia, Engel can now confirm that its German-speaking countries in Europe (also known as 'DACH countries', including Germany, Austria and Switzerland) have further realized growth.

'We are now placing orders in the DACH region higher than a year ago,' Steger explained.

Among them, Germany is still the market with the highest turnover and continues to be the key engine of ENGEL innovation.

In the past five years, ENGEL has successfully achieved 50% sales growth in Germany. Two factors have contributed to this: First, the expansion of many German companies worldwide; secondly, some demanding projects require high levels of development. technology.

Strengthen team building to meet new demands

In addition to the increase in turnover, in the fiscal year of 2018/2019, ENGEL's number of employees is also the year with the largest increase in its history. By the end of the fiscal year, ENGEL's global workforce will reach 6,800, of which about half will be in Austria.

ENGEL is responding to the changing needs of its customers by increasing its human resources and intensive training on its team.

The growing trend of digitization and process integration and automation has led to an increasing demand for consulting services in the market.

In addition, the network and connectivity are creating new business models. With this, ENGEL will be able to provide better support for the processor's daily production operations.

Therefore, in addition to increasing sales, ENGEL has also strengthened its ability to improve global teams, especially in terms of services.

Simple: the factors of success

From a technical point of view, continuous improvement of the already mature injection molding process is a major challenge. In this regard, ENGEL always focuses its attention on improving the user-friendliness of the system.

The acceleration of process integration and automation of the production process not only increases production efficiency and production quality, but also increases the complexity of the production process, which often runs counter to the desire to increase efficiency and flexibility.

In this regard, ENGEL is meeting the challenge with its strategy based on 'simple'.

As a system solution provider, ENGEL ensures simple and safe control even in complex production processes without having to limit the functional scope of each machine and system. This is the factor that determines competitiveness and success. Compared with the present, the future is even more so.

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