Midea launches high-end home appliance brand COLMO

On the evening of October 19th, the domestic appliance giant Meimei officially launched its AI technology home appliance high-end brand COLMO on the occasion of its 50th anniversary.

According to the official, 'COLMO' means 'climbing', with the brand essence of 'Life is not the same' and the brand concept of 'Technology service life source, design release rational space', the goal is to provide consumers with quality and AI technology home appliances with independent learning ability. It is understood that COLMO's product research and development center is the future technology center of Silicon Valley in Silicon Valley, USA. It is the first innovative organization in the home appliance industry based in Silicon Valley, focusing on the research and application of artificial intelligence frontier technology. The product design center is Milan. Frontier Design Center.

According to COLMO, its products integrate AI technology into high-end home appliances, combining image recognition, deep learning and COLMO's big data expert system to provide users with a comfortable and intelligent home appliance experience. COLMO says it pays attention to the details of users' home life. The quality of the three senses from the visual, auditory, tactile, taste, and sense of smell are polished with strict standards. The evaluation of each sensor's products is refined to dozens of content, and equipped with specialized testing equipment. Quantitative standard guidance. COLMO said that its first products will be available in December this year, including gas stoves, range hoods, refrigerators, washing machines, etc.

Some analysts pointed out that the release of COLMO brand represents the trend of domestic appliance companies in the growing demand for high-end home appliances, focusing on the trend of brand upgrading. With the launch of COLMO, there will be more domestic appliance companies to join the ranks of brand upgrades. .

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