On the evening of October 20, the Guangzhou Tianhe District Cultural and artistic center around the traffic is a bit congested, in general, this location rarely has such a lively scene, the passion overflowing young people gathered here, witnessed an original music peak contest. On that day, the theme of "Love in the Wind-free" original music contest and original music pageant was held in conjunction with the Cool Dog music hosted by the United States.
The event site, not only has the Chinese pop music combination Plume Quan tutor to offer the wonderful review, at the same time, by the young people sought after favorite Mao not easy also to come to the scene, will the entire music ceremony to climax.
Continuously encourage original music to create a dream stage for young
The theme is ' love in the absence of the Wind ' original music competition, from the online collection of musicians and their works, and then after the score and audience votes, from 50 strong to the 20, from the top 10 players to the final, before and after a total of three months of time. In fact, this is not the first time the United States air-conditioning the original music competition, in the last year, the United States air conditioning with cool dog music, in the 5SING platform launched the theme of ' No Wind time Meet You ' original music collection contest, the contest became the original music in China last year a beautiful scenery line, and the United States ' no wind sense '
Series air conditioners have also become a leading product of functional innovation in the consumer market.
And this year's event from the theme has been further sublimation, at the same time, the 200,000 Yuan Dream Fund and star tutor Plume spring to join escort, let this event become the domestic original music tipping point. October 20 night, after many tests, layers of the selection of 10 original music players namely Zhou Yanying, writes Sy, Yao Shun Yu, nl no points, Cy Tree, small soul, Li Yitun, Mukyo Kinishi, Asia Lina, na mi divided into two groups: ' Xinghai team ' and ' extraordinary team ' to conduct one by one PK,
Finally, writes successfully won the original music competition crown. Among the 10 contestants, the young generation of ' 00 ', there are stray singers, regardless of who, the original music as a part of life.
The beauty of the air-conditioning effort, but also in order to take these players as the representative of the original musicians, to provide a dream of one side of the stage of practice.
Opening up a new pattern of marketing for the brand to inject the younger connotation Mao was not easy to appear, lit the scene of enthusiasm, a roar of the screaming to verify the young and talented extraordinary son of popularity.
This is the beauty of air conditioning and hair is not easy for the first time on the same stage, but also a major highlight of the final, from the scene atmosphere can be seen, the United States Air conditioning ' love in the absence of Wind ' original music events achieved excellent results. "Love in the absence of wind," the original music collection activities, through the Hangzhou, Chongqing, Wuhan and many other cities, in the domestic scraping a youthful storm.
The concern for the younger generation is also one of the key to the development of air-conditioning products and brand communication in the United States. As we all know, the domestic air-conditioning market user groups are shifting, and even after 95 is becoming the mainstream of the consumer market, their knowledge of air-conditioning products and brands has been completely different from the past, especially in the current powder information age, how to let the younger generation of user groups of products, brands form a link between
is a common problem for the whole industry. And the United States to the loose Circle marketing model for innovation breakthrough, in music, sports, games, literature and so on seven dimensions, to the younger generation of users to fully implement the product function core of the dissemination.
Compared to the traditional form, the United States of the song market is more like the Wind Mu Yu, in the interaction with the young group, interaction, the realization of the product and the brand imperceptible infiltration. User-oriented has become the whole beauty of the group's market guidelines, in the United States in the air conditioning ' love in the absence of Wind ' original music peak showdown the day before October 19, the United States Group held a 50 anniversary celebrations, in this event, the United States Group chairman Fanghongbo said: ' The United States want to be evergreen must follow the basic rules and business logic, to take the simplest way, user-centric to establish their own business models and organizational forms, focusing on endogenous growth, grasp the consumption upgrade and structure upgrade market opportunities.
' No matter how the industrial environment changes, only the user can outline the future of the United States, the younger generation of user groups are becoming the dominant moment, especially so.
And the United States in a number of dimensions of air-conditioning in the loose circle marketing, but also for the United States has 50 years of deep precipitation of the brand, and further enrich the younger, the connotation of science and technology. Beauty of Air Conditioning | ' Love in the absence of wind ' | Original Music Young Guide