The annual double eleven e-commerce carnival is coming soon. This year will also usher in the tenth year of Tmall Double Eleven. It will definitely create a new e-commerce record again. At the same time, Tmall will also throw two core keywords this year. To market: new retail and globalization.
In this context, the wall paint brand Alpina Albena from Germany, after winning the 2017 Tmall double eleven 'imported paint champion', this year's double eleven will be the first in the imported coatings industry to test the water O2O mode, will begin The new retail model with a prototype has been pushed to the online and offline market. It is understood that Alpina Albena plans to create a benefit event in this year's double eleven, not only in Tmall, Jingdong and other e-commerce platforms, but also in Chongqing, Chengdu. Yangzhou, Suzhou, Jiaxing, Hangzhou, Kunming, Xi'an, Wuhan, Weifang, Taicang, Yantai, Lianyungang and other 20 first Albena entities 'wisdom stores', to create a new O2O retail double eleven carnival shopping festival, line Synchronize online and offline activities, and enjoy the benefits.
It is reported that Alpina Albena's smart store will gradually upgrade from the original paint sales store to the imported wall paint experience store with 'black technology', using the panoramic VR, cloud shelf, scan code purchase and other technical means, combined with the store Product pro-test, pro-test and other experience services, to achieve a more intelligent, efficient, satisfactory shopping experience. This year's double eleven, consumers can be located in Chongqing, Chengdu, Yangzhou, Suzhou, Jiaxing, Hangzhou, Kunming, Xi'an, Wuhan, Weifang, Taicang, Yantai, Lianyungang and other cities in the smart stores to experience, other city stores are gradually upgraded.
Founded in 1909, Alpina Albena is a star product of the famous German paint manufacturer DAW Group. It has 98% market recognition in Germany. Albena has entered the Chinese coatings market and kept the original German import. We have always provided high-quality latex paint products for Chinese families who are pursuing quality life. We believe that under the comprehensive layout of new retail in the future, more and more Chinese families will be able to experience pure German high-quality latex paint products more conveniently and satisfactorily.