W&H is the world's manufacturer and expert of flexible packaging machinery, and is committed to developing a new digital press machine concept. It has achieved its first milestone. W&H has partnered with leading inkjet print head manufacturer XAAR, W&H Digital printing press is based on piezoelectric inkjet technology.
Digital printing is an established technology in the label and commercial printing industry, but in order to achieve flexible plastic packaging, an economically stable digital printing process has not yet been developed. W&H's digital printing press is a popular soft packaging development product.
Dr. Zager, CEO of W&H, commented: 'We believe that in the flexible packaging market, digital printing is required in addition to the established processes. This is due to the need for faster time to market and very short order intervals. However, flexible packaging applications have very specific requirements, such as adhesion of inks to films. As an expert in this market, we bring expert knowledge to provide answers to these challenges. First, by continually advancing established processes, Such as flexo and gravure printing. Second, opened the possibility of digital printing in flexible packaging.
W&H has been working on digital printing for many years. The digital printing team has been implementing a development project involving millions of investments since 2016. Michelle, head of the W&H digital team, said: 'We first collected the actual needs and evaluated Technology, and tested new methods. This led to a machine concept that stood out from all existing methods and provided added value to our customers. We are now implementing the right partner. W&H new digital machine The concept is characterized by higher quality and higher speed.