After decades of development, LED display The visibility in the daily field is getting higher and higher, and it has gradually become the most closely linked link in urban development. It has brought about subversive changes in product modeling, application, or technology. Currently, LED display Screens are widely used in security, civil air defense, transportation, energy, military and other fields, and their application market penetration rate continues to increase.
According to OFweek Industry Research Institute "China LED display Screen export monthly monitoring report data statistics, in the first quarter of 2018, China's LED display exports totaled 705 million US dollars, down 60.5% year-on-year. In the past two years, the domestic LED market has warmed up, especially large enterprise groups, government public institutions, etc. Demand for display products is strong, and sales of major companies in the domestic market have seen rapid growth. In contrast, overseas markets have shown varying degrees of decline.
Recently, OFweek Display Network interviewed Mr. Wang, the marketing director of Huaxia Guangcai North China District, and discussed the channel layout, brand strategy and future planning of Huaxia Guangcai. The following are the main contents of the interview.
Mr. Wang, Marketing Director of Huaxia District, Huaxia Guangcai
The channel is the king's era, China's glory is moving forward steadily
In the LED display industry, the channel is the best in the world. Having a good channel can help the company to quickly improve its products, expand it, and deepen it, which will help the company to achieve superior market competition in the fierce market competition. Channel system is very important for LED display manufacturers. To a certain extent, channel is one of the key factors for enterprises to win the market.
According to Mr. Wang, Marketing Director of Huaxia District, Huaxia Guangcai, Huaxia Guangcai is a channel-based enterprise. In 34 provincial capital cities, it chooses channel vendors or agents with LED display products sales experience and technical service level. Give it a specific authorization, and through the construction of 'Thousands of Stores' demonstration stores, the channel will be sunk to the city and county level, covering the terminal market well. Currently, Huaguang Guangcai also extends the channel's tentacles to overseas expansion. It is said that it has achieved a lot of results. 'When channel dealers (agents) and China Guangcai reached in-depth cooperation, and sales reached more than 30 million, Huaxia Guangcai considers channel investors to join the company's shareholder' Wang said.
Huaxia Guangcai Development History
In order to adapt to market changes more quickly, Huaxia Guangcai implements the dual-brand strategy of 'Huaxia Guangcai' and 'Huaxia Hengcai'. Huaxia Hengcai focuses on channel wholesale, small pitch and indoor and outdoor modules, while Huaxia Guangcai makes Rubik's cube rental and small spacing. LED display and large engineering projects. At present, Huaxia Guangcai has built two large factories in Tai'an City, Shandong Province and Nanchang City, Jiangxi Province. In the future, it will expand its own industrial parks in Huzhou, Zhejiang and Jiangmen, Guangdong. Development, for product supply efficiency and stable operation of the company, to achieve product standardization and scale development.
Strictly abide by product quality and strengthen brand building
The brand is a business card of the enterprise. As long as the enterprise establishes a good brand reputation, it can win the trust of the consumers. The brand is like the face of the enterprise. For the LED display enterprise, the brand is the soul of the existence and development of the enterprise, the brand Representing the competitiveness of the company, the brand means a stable customer base, and there will even be a group of diehard fans. Mr. Wang said, 'The brand is the future. If you want to develop in the long run, if you don't have a brand, it will be difficult to develop very well. At present, Huaxia Guangcai also cooperates with channel dealers to promote corporate brands through online and offline meetings.
OFweek shows that Xiaobian believes that LED display companies must build quality and be good at quality. The quality of products is the life of the brand and the soul of the brand. Products without quality are destined to be eliminated by the market. There is no way to talk about it. It can be said that the product is well done and firmly adhered to, this is the winning way for the LED display brand.
Huaxia Guangcai transparent screen products
As a company that has been established for 7 years, Huaxia Guangcai relies on a belief in customer loyalty to ensure product quality, steadily advance, and attach importance to market positioning and brand building. To ensure customer satisfaction from every product that goes out of China. From raw material selection to product production to management, Huaxia Guangcai has established an effective management system.
Main push small pitch LED and HD rental screen, future comprehensive layout product line
In recent years, China has vigorously promoted the construction of smart cities and safe city projects, whether in traffic, security or military command centers, high-end display Engineering needs are getting bigger and bigger, small spacing LED display With its high color gamut, high brightness, seamless stitching and other advantages gradually occupy the mainstream position.
Small-pitch LED market space is vast, causing many domestic LED display Screen manufacturers actively carry out the layout. In addition to expanding the LED product line to increase the market share of the products and thus making themselves in a favorable position in the industry, it is also essential to launch competitive products. After all, this is an era of talking with products. This year Huaxia Guangcai mainly pushes small-pitch LED display and HD rental screen, and launches HD rental HD series, creative mosaic cube M series, interactive floor tile King Kong K series and transparent rental R series and other HD rental screens for the development trend of rental screens. Products to meet the needs of the rental market.
Huaxia Guangcai Rental Screen Products
According to Mr. Wang, Huaxia Guangcai has been focusing on the R&D and manufacturing of small-pitch LED industry. It not only has Mini COB and SMD surface-mount series small-pitch products, but also has many years of display technology. In the 2018 ISLE exhibition, Huaxia Guangcai launched The new MINI COB small pitch screen, including Mi0.95/ Mi1.25/ Mi1.27/ Mi1.56/ Mi1.58, has 5 products. In addition to the small spacing of MINI COB, Huaxia Guangcai also offers small pitch diamond D series for Customer selection, a total of 9 products, can meet the high-end display applications such as news studios, command and control centers, high-end conference rooms.
In the future, Huaxia Guangcai will continue to deepen the LED display industry, gradually expand the product line based on small-pitch LEDs, and comprehensively lay out LED product lines.
When talking about the company's development planning and market strategy, Mr. Wang said, 'The LED display industry is a sunrise industry, which maintains a 30% annual growth rate. The future of China's glory will be divided into five steps. The first is to dig deep into the channel. The second development rental screen, the third is the ultimate creativity, the fourth is to set up a foreign trade team, and the fifth is to introduce a partner shareholding mechanism.
